social media certification
language like ........ can help improve you click through & conversion rates on social media because language makes the call to action seem more time sensitive, which can encourage instant action
"today only" or "ends at midnight"
which of these tactics will help you foster more general social engagement?
(all of the above) -being funny - asking for reviews -tagging individuals in social posts -starting a Facebook group -using emojis
what's a reason why working with influencers and encouraging user-generated content is important?
(all of the above) -changing algorithms on the social platform -people trust recommendations from individuals over brands -general data protection rules on privacy limit brand exposure
why should you include content curation in your social strategy?
(all of the above) -it saves time and money -it builds industry connections -it helps you post a larger variety of content
when monitoring your competitors take note of their wins, losses, reputation, differentiation, marketing tactics, relationships, alliances, brand voice. these characteristics, and how they change over time, can be used to inform your....
(all of the above)-your content strategy -your product roadmap -your service offering
which two networks are you almost guaranteed to find your target audience on?
Facebook and google ads
When you dig deeper into the development of your buyer persona, what type of info do you want to consider?
Psychographics
what's one reason why brands may fear encouraging UGC?
UGC comes directly from users and content creation is out of the brand's control
what's ad fatigue?
a scenario where an ad that was once received positively starts to show diminishing returns over time
what is an employee advocacy program?
a social media program for all employees to take advantage of
what is a vanity metric?
a surface level metric that doesn't correlate with your business success
what's retargeting?
advertising to people based on previous actions they've taken on your website
at what point of your advertising process should you run tests and experiments on your ads?
at every stage of the ad creation, implementation, and evaluation process
how do you calculate lifetime value of a customer?
average yearly revenue multiplied by average lifespan of a customer
what should you do if your competitor experiences a big, public blunder?
be empathetic and helpful towards your competitor's customers
before you post anything on social media, you should have a clear understanding of your...
buyer persona
your team is creating a social campaign for an upcoming product launch. someone designs a great image for this social campaign that does a fantastic job showcasing the product. How can your team optimize this image for the campaign?
create multiple versions of the same image that comply with each social channel's ideal image dimensions.
Inbound is all about being ..... centric, not competitor centric
customer
what three data points do you need to start determining your ad spend?
customer lifetime value, average lead-to-customer rate, average conversion rate
why is employee advocacy important to consider as a key area for organizations and brands?
employees embody company culture and values, so are more trusted than official spokespeople
what did Simon sinek recommend you do to get people to buy in to your products or ideas?
explain to the customer why they need what you're selling
T/F an ad that performs well Facebook will not perform well on instagram and messenger
false
T/F recruiters aren't going to be interested In your social media efforts, so there's no need to track metrics related to hiring in social media
false
T/F- responding to your audience directly can negatively impact your reputation
false
T/F- you should develop your social media budget before you create your social media plan
false
T/F advertising won't help you get on the first page of google's search results
false-- 80% of traffic goes to the first page of google search results
T/F buyer personas are primarily used for developing marketing campaigns
false-- buyer personas help you find the right prospects and become very focused in your outreach strategy
T/F- working with journalists and media personalities is just like working with other influencers
false-- entirely different kind of influencers & generally a PR play
T/F- the number of Facebook users across the world is only slightly fewer than the number of people in India
false-- face book surpassed china population with over 2 billion users
T/F 42% of B2B marketers believe they've proved that social media has an impact on their business
false-- only 13% of b2b marketers believe they've quantitatively proven social media has had an impact on their business
T/F- influencer marketing and UGC will help you bypass some social media platform rules to help you reach your audience
false-- rules are rules
T/F social selling is not an inbound way to conduct business
false-- the trick is to provide value by answering questions and offering thoughtful content
T/F- when starting out make sure you are engaging with customers on every single social media channel
false-- when starting out it's okay to focus on 1or2 channels where your buyers frequent most
which of the following steps is NOT one you need to think about when planning how to structure your social team?
gather industry data to support your goal
what does "content curation" mean?
gathering content that's relevant to a particular topic or area of interest and then sharing with your audience with proper citations
Why is social media an important part of inbound marketing?
gives you the opportunity to directly engage and provide value to your customers, partners, & prospects
which of the below statements about social listening is true?
it gives you the opportunity to measure the performance of your social media
the following are all ways that social media monitoring can benefit your business, except....
measuring the performance of your latest email marketing campaign
why would you want to identify who your brand superfans are and reward them?
people are more likely to purchase a product if a friend or someone they admire mentions it in social media
you conduct an audit of your existing social media content and find that on twitter, posts with statistics get by far the most likes and retweets. what's the BEST way for you to use the knowledge to inform your future social content plan?
plan to experiment with publishing more statistics to twitter and perhaps investing time in doing more original research you can pull stats from and publish to twitter and other channels
a social media policy helps protect the brand by ........., which helps protect the reputation of the organization
providing guidelines and best practices for employees
in the ........ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. they also have to integrate social media messages to the appropriate medium and audience.
response stage
which KPI will executives be more responsive to?
return on investment (ROI)
what's a bid?
the maximum amount of money that you're willing to pay for a desired action on your ad
in social media content, "tone" refers to.....
the moods and attitudes of specific content pieces, which can change depending on the channel, the situation, & the audience
social media listening can help...
the people in all parts of your organization do their jobs better
why are animated .gifs useful on social media?
they can help you demonstrate complex concepts quickly
why should you start planning the structure of your team by looking at business goals?
to help you determine what channels and content you'll need and the staffing to make it happen
why is developing community guidelines or "house rules" important?
to let your community know how you'll interact and keep civility within your channels
how are voice and tone related?
tone is a subset of voice
T/F companies delivering customer service see an annual financial gain of 7.5%
true
T/F competitor benchmarking is one leading indicator of revenue success
true
T/F- engaging with a customer one to one can help a business amplify their reach
true
T/F- follower count is often considered to be a vanity metric
true
T/F- it's possible to pay some influencers with a gift card
true
T/F- live streaming on twitter is an important part of the social network
true
T/F- one in four consumers lose interest in a company if it doesn't use video on its social media channels
true
T/F- people want to talk to people, not brands
true
T/F- to be a part of the social conversation, you don't necessarily have to be the subject of it
true
T/F a crisis plan focuses on what to do when a crisis happens on social media
true-- a crisis plan needs to be incorporated before, during, & after a crisis has occurred
the most important thing to keep in mind when measuring social ROI is....
using the same metric that you use for other channels
a social media audit will provide you value in all of the following areas EXCEPT....
you can negotiate rates with a social advertising vendor