Social Media Final

You must have an Apple device to use Google+ hangouts. (True or False)

False

Educational content on the internet is... a) limited b) nonexistent c) potentially overwhelming d) impossible to organize

c

From 1995 to 1997, the number of web users... a) doubled b) tripled c) quadrupled d) remained the sane

c

In the about section of a product Facebook page, you can include... a) a video b) a sideshow c) a link to your blog d) a webinar

c

Initially, the people a company should follow on Twitter are those who... a) have many followers b) will likely follow them back c) are in a related industry d) will be potential customers

c

More people use Twitter to... a) communicate privately b) socialize c) broadcast public messages d) send direct messages

c

Posting job leads on social media sites decreases the average companies recruiting cost by about... a) 10% b) 30% c) 50% d) 80%

c

Social media marketing began in the mid... a) 1970s b) 1980s c) 1990s d) 2000s

c

The best way to clear your Reader is to... a) delete each post manually b) delete some of your subscriptions c) mark all posts as "read" d) star the items you want to read later

c

What academic and professional field is very closely related to marketing? a) education b) technology c) psychology d) history

c

What types of people can you learn from on Twitter? a) only professionals b) only industry experts c) only fellow students d) anyone interested in the topic

d

Which new Facebook feature allows you to control who sees your posts? a) the Timeline b) the customizable newsfeed c) the blocking feature d) the in-post privacy feature

d

Which tried and true marketing strategy dies social media leverage on mass scale? a) reciprocity b) scarcity c) live demos d) word of month

d

Your LinkedIn summary should be most like... a) our Facebook "About" section b) your blog introduction c) your Twitter bio d) your resume

d

Facebook product pages come with unique web addresses. (True or False)

True

People following your Twitter followers will see your tweets in their newsfeed as soon as you followers... a) send you a direct message b) retweet you c) begin to follow you d) all of the above

b

Whether or not you "friend" a client on social media should depend on... a) the relationship you have with the client b) how much the client pays you c) how you use that social media network d) whether or not you share mutual friends with that client

c

Companies are more likely to post job opening on Facebook than on Twitter. (True or False)

False

Companies should be sure to follow everyone on Twitter who is following them. (True or False)

False

Even elementary school students can benefit from the educational aspects of LinkedIn. (True or False)

False

Following everyone Twitter recommends is a good way to make it an educational platform. (True or False)

False

Humor plays no part in establishing a personal brand. (True or False)

False

It's not likely that industry experts will respond to a question posted by a student. (True or False)

False

To be sure that you receive information regarding relevant job leads on Twitter, it's avoid idea to... a) peruse the "Jobs" category b) follow companies in your field c) send direct messages to recruiters d) tweet about your job search

b

What should you tweet about? a) you academic history b) the career field you plan to pursue c) politics d) anything that comes to mind

b

All of the following are major influences on a person's decision to produce a product except ... a) how useful is it b) how popular is it c) where was it manufactured d) how it makes a person feel

c

As you build your personal brand, who should you follow o Twitter? a) only industry experts b) only potential employers c) anyone who is like-minded d) anyone who follows you

c

Before posting a question on LinkedIn, it's a good idea to... a) read all the other questions posted b) Google the question first c) search for a duplicate question d) ask your teacher the question

c

Before using your Facebook account to market your personal brand, you should evaluate your Timeline to ensure that it is... a) compelling b) private c) professional d) public

c

What element of Pinterest can help potential followers learn more about your product and company) a) an introductory pinboard b) relevant pins c) a compelling description d) detailed captions

c

It is possible to find job leads on Facebook. (True or False)

True

The majority of American workers who regularly participate in social networking believe that it is acceptable to "friend" a client on a social media. (True or False)

True

Today most major companies have a blog. (True or False)

True

Your blog should include both a Facebook and Twitter button. (True or False)

True

To attract new followers on Twitter, companies should focus most on.. a) choosing a catch handle b) writing a compelling bio c) drafting clever tweets d) using popular hashtags

d

The first post on your blog should do all of the following except... a) introduce yourself b) retell a funny story or anecdote c) tell readers why you are interested in the topic d) tell readers how often you will blog

b

A personal brand can grant self-employed individuals with... a) recommendations b) referrals c) income d) credibility

d

Before submitting a blog post, you should... a) proofread it b) decide whether to allow comments c) ensure that it's not offensive in any way d) all of the above

d

For what primary reason do marketers cover the Google+ +1 button above all other social media marketing strategies? a) it gives them the access to their prospects' personal information b) it doubles as a search engine optimal tool c) they generate income every time the button is clicked d) it initiates a Google+ hangout

b

It is possible to link your Facebook and Twitter accounts. (True or False)

True

Information you list on your Facebook profile can be used by companies to market their goods and services (True or False)

True

Before you begin posting images and status updates for their Facebook product page, companies should first... a) like their own page b) create a marketing strategy c) write a blog post announcing the page d) submit a press release announcing the page

b

In which decade did television begin to generate more advertising revenue than print and radio? a) 1940s b) 1950s c) 1960s d) 1970s

b

When does Google AdWords charge a company? a) when they sign up b) when their ad appears c) when a web user clicks on the ad d) when a web user makes a purchase

c

Teachers are increasingly shying away from using Facebook as an educational tool. (True or False)

False

The +1 button on Google + functions exactly like the Facebook "like" button. (True or False)

False

Using promoted tweets is a good way to market a new product. (True or False)

False

What social media platform is most useful for learning about the industry you wish to one-day work in? a) Facebook b) Google+ c) Twitter d) LinkedIn

d

What made social media the most transformative development in marketing thus far? a) its ability to connect customers with one another b) its ability to increase brand visibility c) its ability to connect customers with the company in real-time d) its ability to generate revenue

c

When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter? a) use the right hashtag in your tweets b) post a message inviting people to follow you c) use the search engine d) all of the above

c

By selecting "Students and Recent Grads" from the "Jobs' menu, you can browse... a) internships b) work studies c) research projects d) entry-level jobs

d

From a customer's or client's perspective, a brand is... a) a logo b) a motto c) a philosophy d) a promise

d

How long does it take for content posted to your subscribed sites to appear on Google Reader? a) a few minutes b) a few hours c) one day d) it happens instantly

d

In order to bale a good marketer, you must understand people's... a) emotions b) motives c) thought process d) all of the above

d

In order to gain anything educational from Twitter you must... a) limit the number of people you follow b) use it in tandem with another social media platform c) follow academic professors for various universities d) know which hashtags to use in order to join a conversation m

d

Pins on Pinterest can be linked to... a) your blog b) your website c) other social media accounts d) all of the above

d

LinkedIn users can locate contacts by.... a) entering their email accounts b) uploading their resumes c) searching the site by name d) all of the above

d

Networking was a lot more difficult before... a) the telephone b) email c) the internet d) the social media revolution

d

What can you do to pique your readers curiosity about your post from the very beginning? a) tell a joke b) ask a question c) use a catchy title d) write a brief summary

d

Which of the following is the best way to keep up with trends in your industry? a) read the newspaper b) watch the news c) conduct scholarly research d) use social media

d

Social media marketing primarily seeks to enhance what aspect of a product? a) its visibly b) its popularity c) its price point d) its customer reviews

b

Desktop publishing made printing media more cost effective. (True or False)

True

Google AdWords was the first Pay-per-Click provider. (True or False)

True

It's ok to share personal information on Facebook with potential clients. (True or False)

False

Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you. (True or False)

False

Only premium members can create groups on LinkedIn. (True or False)

False

In order to access discounts and promotions from a company's Facebook Time, you must first.. a) like the page b) comment on the page c) share the page d) none of the above

a

SEO integrates what into web content in order to attract more visitors to a site? a) keywords b) calls of action c) images d) videos

a

Up until fairly recently, what medium dominated the advertising and marketing industries? a) print media b) television c) radio d) social media

a

It's more important than ever to remain knowledgeable about your industry primarily because... a) competition for jobs is fierce b) technology is causing industries to change at rapid pace c) to avoid being laid off in our volatile job market d) more opportunities will be made available to you

b

LinkedIn members who frequently contribute to the Answers section of the platform earn... a) money b) expertise points c) premium membership status d) all of the above

b

The best accounts to follow on Twitter are promoted accounts. (True or False)

False

It is possible to build a following on Twitter with zero financial investment. (True or False)

True

In order to be effective, tweets should be consistent. (True or False)

True

Why should professionals create personal brands for themselves? a) to better represent the company they work for b) to impress their colleagues c) to remain gainfully employed d) all of the above

c