social media
Turn to Section 5 in this chapter of your text (Components of an Instagram Post). Click on and read the post in the Hashtags paragraph about banned hashtags. Which of the following words that starts with V is listed as a banned post for 2020?
#valentinesday
Watch the 2-minute video about setting up an Instagram for Businesson the Instagram for Business section of your book. How many Facebook pages can you connect to from your Instagram account?
1
How many people is it possible to tag in a Twitter photo?
10
Snapchat is most popular among what ages?
13-17
How many characters were allowed in the original Twitter app?
140
If you use the native record function for a video inside Twitter, how long can the video be?
140 seconds
Ideally, a Linked In post should be how many characters or less?
150
What is the age group that uses Twitter the most?
18-29
In what year was Snapchat founded?
2011
How many characters is possible in a Tweet today?
240
According to our book, Twitter users are __ more times likely to follow a brand than those who use Facebook?
3
Linked In use is highest among which age group?
30-49
According to our book, best practices say a Facebook post should be less than 140 characters, but the VERY most engaging Facebook posts will be how many characters?
40
According to our text, what is the ideal number of hashtags to add to your post?
5-11
What age group uses Pinterest the most?
50 and above
To drive a purchase, how many times does a B-to-B user on Linked In need to engage with a piece of content from a company or about a product or service?
7
You are __ times more likely to be found on Linked In if your bio contains a photo.
7
What is one important difference between a Snapchat lens and a filter?
A lens is dynamic and a filter is static
According to our text, how long can images be viewed on Snapchat?
A regular snap can be set to show for :01-:10 seconds, and a story for up to 24 hours
What is a customer persona?
A representation of the target audience based on current customers and research
What is a personal vision?
All of these
Which of the following should you do to be successful on Youtube?
All of these are correct
What are ways you might optimize your Linked In profile?
All of these are ways to optimize
What was one reason Youtube was invented?
At the time, it was difficult to share video widely
According to our book, which of the following is NOT a reason that blogs are popular?
Because there is a need to create a permanent record that can be accessible anytime, anywhere
What is one benefit that a podcast possesses over all other forms of content management covered in our text?
Because you don't have to view anything, you can listen anywhere
Watch Alex Wassabi's tutorial about live streaming. What three things does he say are most important to success with live streaming?
Consistency, quantity, and having fun.
What are values?
Core principles that determine your life's meaning.
What must be part of creating social media goals?
Creating measurement metrics
What is the most important thing people are looking for on Youtube?
Educational content that helps them learn more
According to the text, which are the best social media platforms for reaching women?
Facebook and Instagram
Because Pinterest is such a visual medium, you should always pin high-quality, horizontal images.
False
Even if an old video is performing well, you should remove it from your channel after a certain time to ensure everything appears fresh to viewers.
False
Instagram is really just for personal use, and businesses don't pay much attention to this app.
False
True or False -- budget comes after strategy when making a social media plan.
False
True or False: According to our book, it is better to use landscape-oriented videos on Facebook as opposed to other orientations.
False
True or False: According to the platform's research, Linked In is second only to online news sites for professionally-relevant content.
False
True or False: Celebrity and branded content are mixed in with all the other content in your Snapchat feed.
False
True or False: Hashtags do NOT affect engagement on a post.
False
True or False: On average, videos get more likes on Instagram than photos.
False
True or False: Twitter returns Tweets to your feed based on chronological order of all the Tweets from users you follow.
False
True or False: Unline Facebook and Instagram, there are is no user story function on Linked In.
False
True or false: Instagram obtains more engagements per video than Facebook.
False
True or false: It is not possible to download apps directly from Pinterest, but a user can follow a link to an app store.
False
Twitter is the world's largest professional networking site.
False
Users can attach up to six photos to a Tweet
False
According to our book, which blog category is most popular?
Fashion
According to our book, Instagram users tend to be:
Female, urban, living outside the US
According to our book, which day of the week is when people are happier, and therefore a business should post something upbeat and positive?
Friday
Which of the following is not part of a business Twitter profile?
Headline
Of the choices, which new feature was launched on Instagram in 2020?
Instagram Reels
According to our text, what is the first and simplest way to build your audience on Facebook?
Invite your friends and others you know to like the page
What is the ideal length for a Youtube video to capture enagement?
Less than one minute
What are the demographics of most Youtube users?
Male, household income of 75,000+, urban
how many snaps are posted each day via the app?
More than 3.5 billion
According to the text (warning there is a different number in the video so don't use that statistic), how many users does Pinterest have?
More than 335 million per month
Who is your competition for jobs you might seek?
None of these are my competition
Though acknowledged to be easy for anyone to make, and incredibly powerful for engaging others, what is recommended by our text in order to maximize the quality of vlogs?
Quality recording and editing
Which feature on Snapchat is touted for showing you where your friends are (if they allow others to view their locations)?
Snap Map
What is the SMART framework (what do the letters stand for?)
Specific, Measurable, Attainable, Relevant, Time-based
What is the number one reason why Linked In users follow a particular company on the platform?
Stay informed on a particular industry
Why do Snapchat coupons work well for advertisers? Choose all that apply.
They incentivize action since they disapepar in 24 hours They entice users to follow the company closely not to miss a deal
Why did Pinterest launch the today tab on their site?
They wanted to provide users with relevant content during COVID
According to our text, which of the choices below would generally be the best times to post on Instagram?
Thursday at 5:30 pm
In a SWOT analysis, strengths and weaknesses are internally-focused.
True
True or False: A Youtube playlist is a collection of videos organized by category that appear in search results.
True
True or False: Based on the objectives for our Mimic Social project, in the real world we would definitely want to use Instagram Shopping and influencer marketing?
True
True or False: It is a good idea to add endcards to your Youtube video to help others engage with your brand and take additional actions to get to know your brand better.
True
True or False: Twitter is a place where many people go to start a conversation with the customer service for a brand.
True
True or false: According to the Pinterest graphic in section 8 of our text, though you could do well by pinning about Buhi bags on Thursday, your best opportunity for success might be Saturday.
True
True or false: Snapchat ads receive more visual attention than Facebook and Instagram.
True
True or false: Youtube tags operate very much like keywords on other social media platforms.
True
True or false: the majority of Pinterest users are female, and Pinterest users are more likely to spend on gifts and fashion than those not involved in the app.
True
True or false: unlike on some social media platforms, every pin (similar to a post) on Pinterest can contain a link to another online source.
True
What can you do on Instagram if you use the mobile app that you CANNOT do when using the desktop version?
Upload photos
What does the "pages to watch" feature on Facebook do for a business? It allows a business to:
Watch the competition
What is the main benefit of hosting a webinar?
Webinars allow interaction in real time
Based on the information provided in the text, which fast-food brand is described as having a "sassy, entertaining and sarcastic" tone of voice?
Wendy's
When is the only time you should tag a person or other Facebook account in your post?
When the content is somehow related, and therefore relevant
Is Snapchat popular among college students?
Yes more than 77% of college students use Snapchat daily
According to our text, which application has built out a free platform for vloggers?
youtube
Social media listening is a result of a SWOT analysis
false
True or False: If you aren't following a more specific strategy for your blog posts such as "keep it short to let it resonate with readers" the perfect blog post is 500 or more words.
false
True or False: Linked In has not changed at all since the beginning of the COVID-19 pandemic?
false
True or False: Linked In is the most popular networking site in the world.
false
True or False: More women than men use Linked In.
false
True or false: As with most social media, podcast listeners are more apt to be female than male.
false
True or false: Most Pinterest users are classified as rural.
false
True or false: Podcasts are more popular among those younger than 35.
false
True or false: More than half of the US population listens to a podcast at least monthly.
true
True or false: brands can create organic content on Pinterest without having to pay.
true
The social media distribution strategy includes what?
which network, frequency of posts, types of content
Which gender uses Facebook the most?
women
According to our book, how many times a day should a company post on Linked In?
at least one
What is the first step to take when creating a social media plan?
dentify a target market
The strongest Twitter bios contain:
keywords
Which of the following are external, and help you see the challenges you may face?
opportunities
Which of the following are NOT best practices on social media?
tag others without their permission
How are passions defined for the purposes of this class?
things that so intrigue and motivate you that you want to spend your time immersed in them.
What is the goal of the initiative Facebook Zero?
to keep engagement from viewers high by not innundating them with advertising