Social Media Marketing

Why is a target market important to businesses and organizations?

A target market is the group of consumers most likely to purchase an organization's products and services.

Which of the following is an example of an organization using knowledge gained from social media to make better strategic decisions.

An organization analyzes engagement with different sponsored posts to determine which ones generate the most engagement with their target audience.

Which of the following statements explain why data and procedures are studied as one social media information system (SMIS) component? More than one answer may be correct.

Data and procedures are work together to keep SMISs functioning. Procedures help providers properly collect, direct, protect, and regulate the use of data.

Social media providers include which of the following web-based platforms?

Facebook, Instagram, and Twitter

A company that has created connections with its target markets on social media can depend on these followers to regularly engage with its posted content and create traffic to its website.

False

A target market for an organization is the online audience that has demonstrated its interest in the organization's products, services, or activities by following or engaging with the organization on social media.

False

Organizations can only use Facebook's Audience Insights to learn demographic information about people who have engaged with the organization by "liking" their page or attending an event hosted by the organization.

False

When defining its target market, a company first picks the best social media platform from which to obtain consumer data.

False

What is the main benefit of having a social media information system (SMIS) that gathers and analyzes a company's social media data?

If the data show that a social media campaign is not attracting the desired attention or level of engagement, the company can change its campaign strategies.

Which social media goal directly aligns with an organization's mission to increase the public's environmental awareness by increasing news coverage of environmental issues?

Increasing the conversion rate of its social media posts to full news stories

How are social media metrics and social media goals related?

Metrics that correspond to social media goals can serve as key-performance indicators (KPIs) for them.

Which of these statements best explain why humans are studied as components in a technology-based business system? More than one answer may be correct.

People are valuable potential customers. Human capital is vital to operating SMISs

What groups of people can Audience Insights generate information about? More than one answer may be correct.

People who speak a specific language. All Facebook users. Facebook users who have indicated interest in an event publicized on Facebook.

Select all of the following statements that explain why providers need appropriate SMIS procedures. More than one answer may be correct.

System functioning and maintenance depend on correct procedures. Security, appropriate site use, and data handling are all facilitated through procedures. Procedures required of users protect privacy and uphold site policies

Which of the following are examples of information businesses get from social media to make more informed decisions? More than one answer may be correct.

The age, gender, and location of people who watched an advertisement a company posted on Facebook. What percentage of male users clicked on the link within a promoted tweet in their timeline? The demographics of people who completed a purchase after clicking on a sponsored post on a social media site.

Which would organizations be interested in the information on interactions and preferences that social media sites can provide?

The more an organization knows about users' interactions and preferences, the more strategic their targeting can be.

Which statement best explains why knowing an organization's value proposition is important for creating its social media information system (SMIS)?

The organization can increase its exposure and user engagement on social media by designing an SMIS that enables it to reinforce and build on its identified strengths.

A company's value proposition is what its customers and stakeholder's value about its products, services, and other areas or aspects of the company.

True

Consumer behavior is an area of research.

True

Information about an organization's most popular tweet is found in both the Twitter report card and the tweet activity dashboard.

True

People who register with social media providers in order to engage make up social media communities.

True

A business is planning on using sponsored social media content for its new product, which is appropriate for people in different age demographics. Which generation would be best targeted by sponsored posts on Instagram?

college students

What is the name of the study of how people make purchases and why they buy products and services?

consumer behavior

The purpose of programs that analyze connection data is to

create information about user behavior and patterns to benefit a sponsor.

An organization learns from a social media site that less than 10 percent of users who visit their page engage with the video that is pinned to the top. This is an example of what type of information?

customer interaction

What parts do people play in social media information systems? More than one answer may be correct.

employees and contributors platform architects and data scientists

The primary goal of a company's social media strategy is to

engage potential customers.

From the following options, identify the risks and challenges that social media information systems (SMISs) present. More than one answer may be correct.

human resources (HR) risks that SMIS providers and sponsors encounter challenges that occur due to fast-changing and diverse user communities

An appropriate social media goal for a business that wishes to raise its public profile is

increasing brand awareness.

The difference between a company's fundamental value and its total value is that

its fundamental value is what customers and stakeholder's value about its product or service, while its total value includes the value added by other aspects of the business.

Setting social media metrics is the second step in creating a social media information system (SMIS) because

metrics are needed to quantify the organization's progress toward achieving its social media goals.

Some popular social media management systems are becoming more difficult to manage because

millions of diverse users across the globe are active participants.

Software used by social media information systems websites include

programs that analyze data.

Suppose you are a company whose target market is identified as homeowners who live in suburban regions of the American Midwest. From the list below, choose the product you are most likely selling.

snow blowers

Of the listed methods of collecting demographic information, which is the most effective for organizations defining their target market?

social media

Adding a dedicated group to your Facebook account allows you to meet online and keep in touch with others who share your interest. You can post relevant media, such as photos, articles, and videos. Which role in a social media information system (SMIS) does your group fit into?

social media community

What are some of the direct benefits of defining an organization's target market? More than one answer may be correct.

stronger marketing messages better understanding of customer needs keener insights into the competition

To increase sales, a sportswear chain is designing a promotional campaign for social media. It plans to post links to coupons on its website and have its sales personnel scan the coupon redemption codes at store registers. Which are the best social media information system (SMIS) metrics to track the success of this promotion?

the sales statistics linked to the coupon redemption codes

What do most companies use as their main conduit for reaching and connecting with customers?

their website

Which social media metric is probably the most useful for determining whether a company is increasing its brand awareness on social media?

total mentions of the company on social media

User communities rely on which of these software components to engage with a social media information system (SMIS)? More than one answer may be correct.

web browsers applications that access content