Speech Ch 18 Quiz

Speakers who use trustworthy facts to back their claims and clearly show how those facts led them to their claims demonstrate

logos

According to modern communication scholars, the two major components of ethos are

competence and trustworthiness

In terms of persuasive appeals, which is a particularly powerful form of pathos?

fear

Which appeals to human emotions?

pathos

When speakers assume that a statement such as "Nuclear power plant cause cancer" is true simply because many people believe it is true, these speakers commit which type of fallacy?

bandwagon (ad populum)

A speaker who says, "Some of you may not share my thinking on this, and that's OK," is seeking to build credibility through

respectful language

Which statement about speaker credibility is true?

single words can erode speaker credibility

Speakers who replace their opponents' real claims with weaker claims that they can more easily rebut rely on the fallacy known as

straw person

When using inductive reasoning, persuasive speakers support claims by generalizing from facts, instances, or examples.

true

According to some experts, emotions are humans' primary motivators.

true

Facts that are familiar to listeners are more likely to increase their perception of a speaker's credibility.

true

For comparison reasoning to work, audience members must believe that the two instances being discussed are comparable.

true

In reversed causality, the presumed effect is actually the cause.

true

The straw person fallacy substitutes a weaker, more easily rebutted claim for an opponent's real claim.

true

To build credibility, speakers should mention conflicting opinions.

true