Sports Management Chapter 6

___ of a sponsorship relates to the process of actively marketing and managing the sponsor's partnership with an event

Activation

Advertising can be defined as

Any paid, non-personal, clearly sponsored message conveyed through the media

Which of the following is NOT a benefit of sponsorship?

Forecasting

What are some questions you should consider when writing a sponsorship proposal?

How do I target the audience? Why will they come? Who else is sponsoring the event? ALL

Examples of ___ include nonmonetary partnerships that provide gift bags, baskets, giveaways, prizes for raffles, photography services, and t-shirts.

In-kind contributions

Jane is director of corporate partnerships for athletic marketing at a D1 Maryland school. When she talks to potential partners, what are some types of inventory she may offer?

Merchandise, signage, printed material - ALL

Which of the following is NOT a sponsorship category?

Personal

After Jim died of cancer, his wife donated funds to name a building after him. Which type of naming right?

Rights to a legacy gift

Which of the following sponsorship components is correctly matched with the corresponding process?

Securing = selling

Sponsorship can be defined as

The acquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation or association, and one company paying a fee to a promoter to endorse the event and promote their products - Both b and c

Sponsorship has been described as a triad whereby the relationships within the event triangle can are in three distinct but related parts. Which of the following best describes these parts?

The event provides the oppro. to attract fans and exposure for potential sponsors, fans seek entertainment from the event and are exposed to the various promotional activities during the event, and sponsors exploit the opportunity to leverage fans through borrowed equity, the use of a sporting event to the market. - ALL