Sports Management final

• Extra credit:According to both Mark Gallego (tickets, New York Rangers and Knicks) and Matt Larson (athletic communications, Michigan State), what is the most important thing you can do to make yourself marketable in sports?

Experience, Internships, entry level jobs.

• Mullin, Hardy, and Sutton (2007) note that sport marketing, including the sales function, has historically fallen victim to an array of "marketing myopia" that have slowed the growth of sport marketing as a profession. Identify and discuss three "marketing myopias."

1) Elevator for customers we need to identify how many tickets they need each year. 2) college level for sure but other levels as well. There are ticket sales, but we need to make a separate division for sport marketing . have to sell the team not just the seats.

• Sport and special events cannot be successful without carefully planned event marketing programs. Identify five of the nine areas in which event marketers must focus.

1) Sales of corporate sponsorship 2) Advertising efforts 3) Public relations activities 4) Hospitality 5) Ticket Sales 6)Broadcasting 7)Website development and management 8) Licensing/Merchandising 9)Fundraising

• Your text lists 10 principles for crisis communication. What are five of the 10 principles for communicating during a crisis, and why are they important?

1) Speak early and often 2) Stay with the facts 3) Make your own point and repeat it 4) Do not war with the media 5) Never lie This is to let people know that you are aware of the crises and you are trying to take actions to slow it down.

• Your text cites four reasons why cities decide to subsidize sport facilities. Name and explain three of those reasons.

1) creates constructions jobs 2) workers generate more spending in community 3) Tracks new companies and tourism to the host city. 4) New jobs create a multiplier effect. increase local income as a whole.

• Sales is the revenue-producing part of sport marketing. What are the four most important parts of introducing and closing a sale?

1)Identifying customers 2)Getting through to the customer 3)Increasing awareness/ interest 4)Persuade customer to act on that interest.

• What are the "Top Ten Rules for Successful Selling" suggested by Mark McCormack?

1)Laugh 2)Use common sense 3)wear Teflon 4)Know the prospect 5)Pump up the volume 6) Knock on old doors 7) Consult do not sell 8) Listen 9)Have two kinds of belief 10)Ask for the order

Discuss the consequences the events of Sept. 11, 2001 had on sport facilities that host large-scale events.

Bag checks, pat downs, and metal detectors are now used as normal, regular functions in day to day operations. Crowd management plan: categorizing the type of event and having an emergency plan.

• How did Matt Larson say technology has changed the world of athletics communications during the last 20 years? Name three advances in technology/how fans and media keep up with teams, and briefly list a benefit and challenge of each.

Cell Phone's app's Fox sports has taken on a lot of the broadcasting rights.

• List five potential crises that could happen to a sports organization, and give a real-life example of each.

Rule violations--- Tom Brady---- deflate ball game Hiring/Firing--- Luke Walton New head coach for Lakers Accident---- Cam Newton Car Crash Employee problem---- Blake Griffin hits athletic trainer in the face Death of Player---- Will Smith ex- Saints player.

• There are four broad categories of financial tools that owners and government use to fund sport facility construction. Briefly list and define the categories, giving examples of each.

Tax exempt bonds--- Lowers interest on debt, thereby reducing the amount that cities and teams must pay for a stadium. Hospitality-- raising taxes on local state or hospitality industries. (ex: hotel room taxes, restaurant meal tax, and rental car fees. City Subsides--- sports facility creating jobs, local economy, Taxable Bonds--- issued by private entities. There are two forms of this type of bond: private placement bonds and asset-backed bonds. both types of bonds are sold by the team, but private placement bonds provide a lien on all future revenues generated by the team, whereas asst backed bonds are secured through specific assets. Pepsi center, home of the Denver nuggets.

• Extra credit: You'll again have a list of names; explain who that person is/was and why they matter/mattered to sport.

Teddy Roseevelt President, during title 9 Billy gene king tennis player

• List three differences between traditional marketing and sport marketing. Explain why these differences matter.

Traditional marketing-- 1) The success of any entity may depend on defeating and eliminating the competition. Sports Marketing 1) In many cases, sport organizations must simultaneously compete and cooperate. Traditional 2) Customer demand is more predictable because the product is always the same. Sports 2) Consumer demand tends to fluctuate widely. Traditional 3) Mainstream products have an inventory and a shelf life, and supplies can be replenished. sports 3) The sport product ( the game) is simultaneously produced and consumed; there is no inventory . In sport you are not losing any money because of inventory going bad. in sport you do not know what the product will be because different everything selling experience more than the product. Sport marketing many different sections of it. ticket sells, ad sells etc that will revolve around 1 entity. you cannot market sports from past success because you do not know what is going to happen.