sports marketing final (my answers)

In this lecture, all of the identified universities except ____ recently faced ethical issues related to their sponsorship efforts as they entered into sponsorship deals with beer companies? a. University of Houston b. The Ohio State University c. University of Texas d. Louisiana State University e. All of the above were so identified

?

According to this lecture, which of the following professional sports leagues currently has exhibited the greatest level of adoption (i.e. "believers") of business analytics? a. MLB b. MLS c. NBA d. NFL e. NHL

a. MLB

In this lecture, it was suggested that which of the following US professional sports leagues is the only one not to have a salary cap? a. MLB b. MLS c. NBA d. NFL e. NHL

a. MLB

According to this lecture, what sports facility was identified in class as having been the first in the US to use facial recognition technology? a. Madison Square Garden b. Boston Garden c. Staples Arena d. United Center e. MCI Arena

a. Madison square garden

83. In this lecture, which of the following was identified as the most important of the five key trends identified by the Stanford University Graduate School of Business that is currently driving the business of sports? a. Big data is changing sports management — and the game itself b. The rise of "smart facilities" c. Cracking the code of even deeper fan engagement d. Using tech for sponsorship and integration e. Globalization of the hometown team

a. big data is changing sports management- and the game itself

In this lecture, it was suggested that for US sports teams the most important of the reasons why financing is currently getting more attention is ____? a. Historically low interest rates b. High cost of new facilities c. Voter/government concerns (Tax Support for Private Investments) d. Importance in determining the value of teams e. Price of tickets

a. historically low interest rates

According to this lecture, which of the following was identified as the most important of the sports industry's weaknesses relative to information management and marketing research? a. Lack of a knowledge base b. Few resources c. Lack of Motivation to Improve d. Poor skill set e. Lack of trained personnel

a. lack of motivation to improve

Which of the following was NOT identified in this lecture as a "Global" Sports Event? a. Super Bowl b. Olympics c. World Baseball Classic d. Little League World Series e. World Cup

a. super bowl

In this lecture, which of the following areas was identified as the biggest upside for sports properties' use of data?? a. Ticket Revenues b. Sponsorship Revenues c. Player Analytics/Performance d. Merchandise and Concessions Revenues e. Media Revenues

a. ticket revenues

In this lecture, it was suggested that while 93% of average employees live in the area where they work, only ___ of NBA players do the same thereby affecting in the economic contribution of teams to the local community. a. 19% b. 29% c. 39% d. 49% e. 59%

b. 29%

In this lecture, it was suggested that most US sports teams have ___ sponsors? a. 20-to-40 b. 40-to-60 c. 60-to-80 d. 80-to-100 e. 100-to-120

b. 40-60

In this lecture, what professional sports team was identified as being an innovator in the use of social media to add value to its sponsorships by linking sponsors through social media? a. Dallas Cowboys (NFL) b. Florida Panthers (NHL) c. Los Angeles Dodgers (MLB) d. Los Angeles Kings (NHL) e. Boston Celtics (NBA)

b. FL Panthers

In this lecture, teams in which of the following leagues were identified as having made the greatest use of free-floating carts for in-facility retailing? a. MLS b. MLB c. NBA d. NFL e. NHL

b. MLB

In this lecture, it was suggested a survey reported that ___ sponsors had the highest average sponsor recall rates for television viewers? a. MLB b. NASCAR c. NBA d. NFL e. NHL

b. NASCAR

In this lecture, it was suggested that the ___ currently have generated the greatest amount of facility financing from PSLs? a. Dallas Cowboys b. San Francisco 49'ers c. San Francisco Giants d. La Rams/Chargers e. Golden State Warriors

b. San Francisco 49ers

According to this lecture, which of the following NCAA Conferences generates the greatest national revenues for its members? a. ACC b. Big Ten c. Big 12 d. PAC 12 e. SEC

b. big ten

In this lecture, it was suggested that the most common source of the tax funding for new sports facility construction is ___? a. General Sales Taxes b. Hotel/Visitor Taxes c. Sin Taxes d. Facility Use Taxes e. Municipal Bonds

b. hotel. visitor taxes

In this lecture, it was suggested that the greatest threat to sponsorships is the ____? a. Cost b. Lack of Measurement c. Clutter d. Activation e. ROI

b. lack of measurement

According to this lecture, from 2017 t0 2019 FSU's average revenue per football game decreased by slightly more than ___? a. $ 100,000 b. $ 500,000 c. $1,000,000 d. $2,000,000 e. $3,000,000

c. $1,000,000

In this lecture, it was suggested that in 2018 the average sponsorship per NFL team was ____? a. $23.4 million b. $33.4 million c. $43.4 million d. $53.4 million e. $63.4 million

c. $43.4 mil

According to this lecture, ___ percent of NCAA Division I athletic programs operate at a profit? a. 0 b. 6 c. 12 d. 18 e. 24

c. 12

In the first video in this lecture, it was suggested that for ___ of the 32 NFL teams the taxpayers and local government pay the majority of the costs of team facilities? a. 24 b. 26 c. 28 d. 30 e. 32

c. 28??

In this lecture, which of the following teams was identified as having received the largest subsidy since 2000 for facility construction from the Federal government? a. Dallas Cowboys b. Las Angeles Rams c. New York Yankees d. Golden State Warriors e. Washington Nationals

c. NY Yankees

In this lecture, which of the following was identified as the most important of the things sports organizations provide for government? a. Tax Revenues b. Publicity c. Urban (Re)Development d. Identity/Recognition e. Image

c. Urban (re)development

In this lecture, it was suggested that which of the following dominates the cost concerns of collegiate sports? a. Players b. Travel c. Coaches d. Operations e. Facilities

c. coaches

In this lecture, which of the following was identified as having an Exclusive Proprietary Sponsorship at FSU? a. The Florida Lottery b. Aramark c. Coca-Cola d. Publix e. Delta Airlines

c. coke

According to this lecture, which of the following markets remains the primary target for US sports teams' efforts to increase revenues internationally? a. China b. India c. Europe d. Asia e. Latin America

c. europe

In this lecture, it was suggested that in 2018 which of the following geographic areas accounted for the greatest percentage of global sponsorship spending? a. Asian Pacific b. Central/South America c. Europe d. Africa e. North America

c. europe

In this lecture, which of the following was NOT identified as one of the steps in redefining the relationship between sports organizations and government? a. Practicing Good Citizenship b. Building Goodwill c. Increasing Self-Financing d. Re-Establishing the Relevance of Sports e. All of the above were so identified

c. increasing self- financing

In this lecture, which of the following is identified as the primary strategy used by sports teams to increase sponsorship revenues? a. Increasing the number of sponsors b. Increasing the price of sponsorships c. Increasing the use of digital video boards to sell the same space multiple times d. Increasing activation opportunities e. Increasing sponsorship benefits

c. increasing the use of digital video boards to sell the same space multiple times

In this lecture, FSU was criticized for having a sponsorship that resulted in a sign on the back of the new scoreboard installed at FSU's Doak Campbell Stadium. The sponsor was ___? a. Coors b. Pepsi c. McDonalds d. Ford e. The Florida Lottery

c. mcdonalds

In this lecture, it was suggested that the most logical/reasonable rationale for the decline of the NFL in terms of attendance and media viewership is ____? a. Changes in media consumption b. Growing awareness of head trauma injuries c. Oversaturation d. Politics e. Too much focusing on officiating

c. oversaturation

According to this lecture, which of the following US Sports teams has been credited with popularizing their sports internationally? a. 1980 US Olympic Hockey Team b. 2018 US Olympic Curling Team c. 2016 Chicago Cubs World Series Team d. 1992 US Olympic Basketball Team e. 1921 New York Yankees Team

d. 1992 us olympic basketball team

In this lecture, it was suggested that for NFL teams, media revenue accounts for _____ percent of total revenues? a. 27, b. 37 c. 47 d. 57 e. 67

d. 57

In this lecture, it was suggested that of the 100 Most Watched Shows On TV In 2018 ___were sporting events? a. 59 b. 69 c. 79 d. 89 e. 99

d. 89

In this lecture, which of the following teams was identified as having the largest international sponsorship deal ($111 million) for 2020? a. Chelsea b. Manchester United c. Barcelona d. Bayern Munich e. Arsenal

d. Bayern Munich (real Madrid had biggest revs)

According to this lecture, which of the following global sports markets accounts for the greatest percentage (43%) of total sports revenues? a. North America b. Latin America c. Asia Pacific d. Europe (EMEA) e. Australia

d. Europe (EMEA)

In this lecture, teams in which of the following US sports leagues were identified as having the greatest need for information? a. MLB b. MLS c. NBA d. NFL e. NHL

d. NFL

What is the only major US professional sports league for which ticket revenues are NOT the largest source of team/league revenues? a. MLB b. MLS c. NBA d. NFL e. NHL

d. NFL

According to this lecture, which of the following US professional teams in April of 2020 used their team plane at their expense to fly to and from China to secure protective masks for use in the coronavirus pandemic? a. New York Yankees b. Boston Red Sox c. Seattle Mariners d. New England Patriots e. Dallas Cowboys

d. New England Patriots

In this lecture, it was suggested that the only US sports team to use unsecured (junk) bonds is the ___? a. Dallas Cowboys b. Cleveland Browns c. Los Angeles Rams/Chargers d. New York Yankees e. Minnesota Vikings

d. New York yankees

According to this lecture, which of the following was not identified as one of the events recently scheduled in FSU's Doak Campbell Stadium in the effort to increase revenues for the athletic department? a. Top Golf b. Yoga Classes c. A Monster Hydro Fitness Challenge d. VIP Facility Tours e. All of the above have been used in recent months to enhance revenues

d. VIP Facility Tours

According to this lecture, which of the following sports facilities does as many as two million tours a year at $25 each increasing revenue by $50 million while incurring little if any additional costs? a. Yankee Stadium b. Fenway Park c. The Rose Bowl d. Wrigley Field e. Boston Garden

d. Wrigley field

According to this lecture, why did US sports teams initially internationalize? a. Increasing market saturation b. Increasing consumer leisure time in international markets c. Enhanced access to international markets d. A shortage of quality US athletes e. Greater consumer demand internationally

d. a shortage of quality us athletes

According to this lecture, what country is currently upset with US sports marketers due to opinions voiced by an NBA team official? a. Russia b. Canada c. Qatar d. China e. Japan

d. china

In this lecture, the primary objective of the online sports retailer Fanatics in partnering with professional sports teams to manage their onsite retail stores was identified as to ___? a. Increase the team's revenues b. Personalize the merchandising experience of team fans c. Broaden the base of Fanatics business model d. Drive business to Fanatic's website e. Reduce the cost of team merchandise

d. drive business to fanatics website

In this lecture, it was suggested that of the issues impacting sports retailing ___ is currently having the greatest impact? a. Prices b. The need to sell inside and outside c. Shopping is a secondary purpose for fans d. Facilities are becoming 24/7/365operations e. Whether it is better to co-manage or self-manage the facility

d. facilities are becoming 24/7/365 operations

According to this lecture, in sports which of the following typically drives the need for revenues? a. Facilities b. Operations c. Travel d. Personnel e. General & Administrative Costs

d. personnel

In this lecture, which of the following was NOT identified as one of the major sports sponsorship categories? a. Telecom b. Airlines c. Bank/Financial d. Pharmaceuticals/Medical e. Home Improvement

d. pharmaceuticals/ medical

In this lecture, which of the following teams was identified as the developer of the Levi phone app and was thus identified as a leader in the use of technology in managing in-facility retail sales? a. Dallas Cowboys b. Los Angeles Dodgers c. Chicago Cubs d. San Francisco 49'ers e. New York Knicks

d. san från 49ers

In this lecture, it was suggested that new sports facilities greatest impact on operations costs has been the costs associated with ___? a. Equipment/Technology b. Maintenance c. Security d. Staff e. Utility Use

d. staff

According to this lecture, which of the following colleges was NOT identified as one of the first to adopt fan apps? a. The Ohio State University b. Temple c. Wake Forrest d. Stanford e. All of the above were identified as one of the first to adopt fan apps

d. stanford

In this lecture, which of the following was identified as most responsible for sports marketers need for more information? a. Dynamic Pricing b. Flex Pricing c. The Increased Number of Products to be Priced d. The Increasing Number of Event Days in Facilities e. Declining Attendance

d. the increasing number of event days in facilities

In the first video shown in this lecture, which of the following university's sponsorship efforts on gamedays are featured? a. Ohio State b. University of Florida c. UCLA d. University of Oregon e. Boise State

d. university of oregon

According to this lecture, which of the following university's basketball program is the top revenue generator? a. Duke b. University of Kentucky c. Kansas d. Syracuse e. Louisville

e. Louisville

According to this lecture, which of the following professional sports has experienced the most franchise bankruptcies over the last 50 years? a. MLS b. MLB c. NBA d. NFL e. NHL

e. NHL

According to the first video in this lecture, it was suggested that which of the following Power 5 Conferences spends the most per athlete? a. ACC b. Big Ten c. Big 12 d. PAC 12 e. SEC

e. SEC

. In the first video shown in this lecture, which of the following is NOT one of the criteria used by GumGum in their evaluation of the value of sports sponsorship media exposure? a. Clarity b. Size c. Visibility d. Share of Voice e. All of the above are so used

e. all of the above

According to this lecture, which of the following was NOT identified as one of the specific roles played by technology in sports? a. As An Access Device b. As A Time Savings Device c. As A Safety/Security Device d. As A Labor Savings Device e. All of the above are Specific Roles Played by Technology Sports

e. all of the above

In this lecture, which of the following was NOT identified in class as one of the areas where sports organizations currently are facing increased legal concerns? a. Anti-trust Issues b. Concussion Issues c. Labor Rights Issues d. Publicity Rights Issues e. Sports Organizations are facing increased legal concerns in all of the above areas

e. all of the above

in this lecture, it was suggested that which of the following government levels is most involved with sports? a. Federal Government b. State Government c. International Government d. District Government e. City & County Government

e. city and county government

hich of the following arenas was the top concert revenue generating facility between July of 2017 and July 2018? a. Madison Square Garden (NYC) b. Barclay Center (Brooklyn, NY) c. American Airlines Center (Dallas, Texas) d. Staples Center (Los Angeles) e. T-Mobile Arena (Las Vegas, NV)

e. t- mobile (Las Vegas)

In this lecture, what university was identified as providing a local blood bank with the opportunity to use a large transfusion bag filled with a blue liquid as a way to display their sponsorship at the school's arena? a. Duke b. University of North Carolina c. UCLA d. DePaul e. University of Kentucky

e. university of kentucky