Strategic Management ch. 10 Global Strategy: Competing Around the World

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The integration-responsiveness framework suggests that companies facing high pressure for both local responsiveness and cost reduction should follow a(n) _____________ strategy.

transnational

What conditions suggest multidomestic strategy might be the appropriate strategy for MNEs?

- high demand for local responsiveness - little need for cost reductions - host countries with idiosyncratic domestic markets

As MNEs compete internationally, a focus on local responsiveness allows them to do what two things

- increase product differentiation - appeal to local consumers more effectively

With a multidomestic strategy, products are manufactured on a local level. This has the potential of __________.

- increasing the risk of intellectual property appropriation

A multinational enterprise would likely be motivated to pursue a global-standardization strategy in order to _________

- take advantage of economies of scale - take advantage of location economies

When an MNE does not face strong pressure for cost reductions or local responsiveness, an international strategy is typically _____________.

advantageous

Since expanding internationally, IKEA has shifted focus, concentrating on effectively managing a global supply chain in order to achieve economies of scale. This is reflective of a(n) _____________ strategy

global-standardization

IKEA offers the same products in every market. This indicates that IKEA has followed a(n) ___________ strategy.

international

Mount Mountain is a manufacturer of outdoor gear and apparel. It uses American sizing and standards for its apparel and gear across all markets. Which strategy is Mount Mountain adhering to?

international

When a company wants to be more responsive to local consumers in multiple countries, it will likely shift to a(n) ____________ strategy

multidomestic

A(n) __________ strategy focuses on integration at the business level by attempting to reconcile product differentiations at low cost

transnational


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