target marketing

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What are the 4 types of Market Segmentation

Geographic segmentation. Demographic segmentation. Psychographic segmentation. Behavioural segmentation.

how to target market in three steps

Identify,Select one or more market segments to enter,establish and communicate

examples of target marketing

McDonald's

Demographic segmentation.

divides the market on the basis of demographic variables like age, gender, marital status, family size, income, religion, race, occupation, nationality, etc.

What is a target marketing ?

is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.

Psychographic segmentation.

is a way to categorize audiences and customers by factors that relate to their inner personalities and characteristics.

Behavioural segmentation

is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior.

How to be Successful in Target Marketing

is trying to market to specific loyal customer for example McDonald there targeting kids by serving there happy meals and their toys.

Geographic segmentation.

is when a business divides its market on the basis of geography.

Why is Target Marketing Important

it identifies a group of people that helps your company develop effective marketing communication strategies. A target market is a set of individuals sharing similar needs or characteristics that your company hopes to serve. These individuals are usually the end users most likely to purchase your product.

Some Factors of Target Marketing

you can gene customers and you can lose customers


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