test 4d
Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called _____.
unplanned purchases
How can firms enhance consumers' control with regard to online privacy concerns?
use "opt in" approach
Good product offers and information, value, and alignment with consumers' interests are components of which dimension of online retailer image?
usefulness
For which product are consumers more willing to travel longer distances to shop for?
wedding dress
The "Merchandise" dimension of store image includes _____.
all of the above
The purchase of products involves the risk that they may not perform as expected, causing which of the following to be high?
all of the above
Which of the following affects consumers' retail outlet selection?
all of the above
Which of the following is a variable that influences brand decisions inside a retail outlet?
all of the above
Which of the following is an online shopper segment?
all of the above
The "Service" dimension of store image includes all of the following EXCEPT _____.
all of the above are included
Which of the following is NOT a reason consumers gave for why they don't like shopping in stores?
all of the above were reasons why consumers don't like shopping in stores
Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?
appropriate pricing
Which of the following barriers to online purchasing is related to consumer fears regarding how personal information about them that is gathered online might be used?
online privacy concerns
Tylenol, which is an analgesic known as acetaminophen, warns in some of its advertising that consumers should read labels carefully because several other types of medications include acetaminophen (e.g., Tylenol Sinus) and consumers could overdose on this medicine and potentially suffer liver damage. Which type of cost is associated with this risk?
physical cost
Wendy was describing to her friend what the American Girl store is Chicago is like. She was telling her about all the different rooms that were in the store, such as a room for each doll (e.g., Bitty Baby, Felicity, Kit, etc.), a room for furniture, a room for girl-sized clothing that matched the dolls' clothing, the tea room, and the auditorium where she saw a stage show. Which dimension of store image was Wendy describing?
physical facilities
Which of the following is a recommended strategy for manufacturers when consumers select the outlet first and the brand second?
point-of-purchase displays
A price with which other prices are compared is known as a(n) _____.
reference price
Leslie loves to shop at T.J. Maxx and feels she is saving a lot of money because the price tags usually have the manufacturer's suggested retail price (MSRP) listed and crossed off and the T.J. Maxx price below much lower. The MSRP is being used as a _____
reference price
When a retailer represents a price as "regularly $15.99, now $9.99," the $15.99 is called the _____.
reference price
Unplanned purchases are further subdivided into which two categories?
reminder and impulse
Shelly orders her disposable contact lenses online, and she is sent two boxes every six weeks. Based on Forrester Research's categories of products and services, which does this represent?
replenishment goods
Which of the following category of products and services identified by Forrester Research based on their purchase characteristics relative to Internet shopping consists of moderate cost, high-frequency purchases?
replenishment goods
Which of the following is a category of products and services based on their purchase characteristics relative to Internet shopping identified by Forrester Research?
replenishment goods
The trustworthiness dimension of an online retailer's image is represented by which components?
reputation, information safety and security
Paul was searching the Internet for information regarding the purchase of a digital video recorder (DVR). Based on Forrester Research's categories of products and services relative to Internet shopping, which category does this represent?
researched items
Which model is used to calculate the level of store attraction based on store size and distance from the consumer?
retail attraction model
Jim is trying to determine the level of his store's attraction by using the square footage as a measure of breadth of merchandise and the distance to the store from different geographic areas. Which model is he using?
retail gravitation model
The retail attraction model is also called the _____.
retail gravitation model
Any source of products or services for consumers is referred to as a _____.
retail outlet
What was the MAIN reason consumers gave in a survey for why they don't like shopping in stores?
salespeople are poorly informed
The major reason people give for not shopping on the Internet is _____.
security concerns
A shopping style that puts particular emphasis on certain activities or shopping motivations is called a _____.
shopping orientation
A $10 savings on a $200 item should _____.
show the dollar savings but not the percentage savings
Purchase of which product typically represents low social risk and low economic risk for consumers?
socks
Which of the following is NOT a type of cost associated with perceived risk?
spatial cost
Harriet is very frugal, so she regularly combs the grocery ads looking for bargains. Usually she'll go to a particular store just to buy an advertised item, but sometimes she purchases other items that were not advertised as well. The purchase of the unadvertised items represent which type of sales?
spillover sales
Sales of additional items to customers who came to purchase an advertised item are referred to as _____.
spillover sales
A retailer being temporarily out of a particular brand is called _____.
stockouts
Brands owned and sold by a specific retail outlet are known as _____.
store brands
Kelly likes to shop at Target. She really likes the Archer Farms brands with the rooster on the label, which is one of Target's own brands and can only be purchased there. These types of brands are known as _____.
store brands
A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____.
store image
Which of the following is NOT an online shopper segment?
Technocrats
Which of the following is a segment of consumers based on shopping orientation?
Chameleons
Suzy is having her 6th birthday party at Club Libby Lu at a department store in the mall. She and six of her friends will get a complete "make-over" with glittery makeup and shiny extensions added to their hair. This is an example of which approach retailers are taking to improve the shopping experience?
"destination areas" within stores
Which of the following is a theory proposed to explain why so many retail prices end just below a round number (i.e., 99)
"left-to-right" theory B) sale-association theory
Sarah just purchased some casual twill pants from L.L.Bean. When she was checking out, she was asked for her e-mail address. Below that box was a box that was checked that indicated she would like to receive promotion messages and have her information shared with similar marketers. She unchecked that box because she did not want to receive these promotional offers and did not want her information shared. This is an example of which approach online retailers are using to enhance consumers' control?
"opt-in" approach
It is predicted that total US retail expenditures online will be _____ in 2008
$232 billion
Hank is seen by others as the guy to go to if they have questions related to the Internet. He recently helped his friend download music from iTunes for his new iPod MP3 player. Hank also likes to shop online because, to him, it's more fun than going to a store. To which segment of online shoppers does Hank belong?
Adventurous Explorers
Barry is considerably computer literate, and he uses it all the time in his profession. He's a free-lance writer and uses the Internet to search for information, and most of his work is sent back and forth to his editors via the Internet. While Barry does shop online, it's nothing novel to him. To which segment of online shoppers does Barry belong?
Business Users
Which online shopper segment is the most computer literate, does not view online shopping as novel, and aren't usually champions of the practice?
Business Users
Kim likes to go to Sam's Warehouse because she can purchase large quantities of products such as paper and cleaning products. She likes to buy large quantities because she doesn't like to buy these things, so she figures she won't have to buy them that often if she purchases large quantities. Which shopping orientation best describes Kim?
Collectors/Gatherers
Christine has never purchased anything from the Internet. She likes to look at items on the Internet, but she doesn't want to give her credit card number or pay shipping charges. To which segment of online shoppers does Christine belong?
Fearful Browsers
Scott is twenty years old and has a high school education. He likes to go on the Internet to play games, but he's afraid to buy things online. Even if this was not so, he doesn't make enough money for him to be able to buy much anyway. Scott belongs to which segment of online shoppers?
Fun Seekers
Which segment of online consumers are the least wealthy and least educated, sees entertainment value in the Internet, but buying things online frightens them?
Fun Seekers
Which of the following statements is FALSE regarding Internet retailing?
Research has shown that consumers shop online for reasons different to those for shopping from catalogs.
Tasha doesn't understand all the hype about Internet shopping. When she shops, she wants to personally see the item, and she wants it right then, not 5-9 business days latter. Tasha belongs to which segment of online shoppers?
Shopping Avoiders
Which segment of online shoppers has an appealing income, but they don't purchase from the Internet because they don't like to wait for products to be shipped to them, and they like seeing merchandise in person before buying?
Shopping Avoiders
Cindy did almost all of her Christmas shopping on the Internet last year. She enjoys buying online and does so frequently. She'll tell anybody who will listen how wonderful it is to shop online, especially since she lives in a small city that does not have all the wonderful retail stores she likes. Cindy would be categorized as which segment of online shopper
Shopping Lovers
Which segment of online shoppers, while open to new ways of doing things, are reluctant to purchase online because of their lack of computer training?
Suspicious Learners
While John is open to new ways of doing things and he's not afraid of giving a computer his credit card number, he is reluctant to purchase online due to his lack of confidence in using a computer. He has never had any training on using a computer. To which segment of online shoppers does John belong?
Suspicious Learners
Even though Sam has a computer and online access, he doesn't spend much time using it. He hears how his friends purchase items online, but he really has no interest in that area. Sam belongs to which segment of online shoppers?
Technology Muddlers
Which of the following is a description of the shopping orientation known as Predators?
They are purposive and speed oriented in their shopping.
Which of the following is NOT a key decision for retailers considering price advertising
What is the cost of the item compared to the total media cost?
IBM has developed the Shopping Buddy, which is a _____.
computerized touchscreen PC that can be attached to shopping carts
Which of the following is the major reason consumers give for shopping online?
convenience
Which of the following category of products and services identified by Forrester Research based on their purchase characteristics relative to Internet shopping consists of low-risk discretionary items?
convenience items
Todd owns a discount sporting goods store, and several of the items in his store have a manufacturer's suggested retail price (MSRP) above Todd's lower price. Todd is using the MSRP as a(n) _____.
external reference price
Which type of reference price is presented by a marketer for the consumer to use to compare with the current price?
external reference price
What is the key to success of store brands?
high quality at a reasonable price
Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
in-home shopping
Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of calling the toll-free number to purchase the lamps, she went to Pottery Barn's Web site and ordered them. This is an example of _____.
in-home shopping
Which of the following are types of reference prices?
internal and external
Neil is considering the purchase of a 4-wheeler ATV. He visited a distributor to look at different models, and when he looked at prices he compared them with a price his brother told him he paid for an ATV. The price Neil retrieves from memory is known as a(n) _____.
internal reference price
Which type of reference price or price range does a consumer retrieve from memory to compare with a price in the market
internal reference price
MVM (My Virtual Model) helps consumers shopping online overcome which barrier?
lack of touch
All other things being equal, consumers tend to prefer _____.
larger retail outlets over smaller outlets
Which of the following components represent the service dimension of a store's image?
layaway plan, sales personnel, easy return, credit, and delivery
Rebecca is opening a women's shoe store. She is carefully considering the quality, selection, style, and price that she wants for her store. Which dimension of store image is she concerned with?
merchandise
Which dimension of store image consists of quality, selection, style, and price components?
merchandise
Consumers who browse and/or purchase in more than one channel are known as _____.
multi-channel shoppers
Which of the following is NOT a factor affecting consumers' retail outlet selection?
number of levels of distribution
Which of the following is an ambient condition related to store atmosphere?
temperature
Lori purchased new tires for her car, and she can bring it back every 5,000 miles to have the tires rotated for free. However, Lori doesn't do it because that would require that she take her car to the shop and either leave it and have someone get her and take her back later or sit and wait for the tires to be rotated. Which type of cost does this represent?
time cost
Sales for which product or service classified as "researched items" are the highest?
travel
