The Illusory Truth Effect
Begg (1992)
"Henry Ford forgot to put a reverse gear in his first automobile" -judge how interesting each statement is -Later: more statements added, and participants judge how certain (or not) to be true
Results of Newman's (2015) Experiment
-Statements accompanied by photos were more rated likely to be true -The photos offered no additional information
Fazio (2015)
Argued that the effect of fluency (ease of remembering) contributes to impression of truth
The Illusory Truth Effect Occurs due to
Fluency or familiarity with the information
Newman's (2015) Experiment Method
Participants rated the truth of a statement: -combined with a photo -or on its own
Newman (20150
What about Photos?
The Illusory Truth Effect is
the enhanced probability of evaluating a statement as being true upon repeated presentation