The Marketing Mix: The 4Ps of Marketing

There are 3 functions of the promotional P. Pick two from the list below.

Educate, Entertain, & Inform

A product's features transform into

benefits

What Marketing P is aimed at getting the product in the hands of the customer?

Place

Which part of the Marketing Mix does the following component belong to? Transport

Place

Which of the following are included in the marketing mix?

Place, Price, & Promotion

What Marketing P is related to value?

Price

Which part of the Marketing Mix does the following component belong to? Discounts

Price

Which part of the Marketing Mix does the following component belong to? Packaging

Product

Which part of the Marketing Mix does the following component belong to? Celebrity endorsements

Promotions

What are some intangibles the marketer might need to advertise?

Services, Activities

Which of the following multimedia channels are often used in the Promotional P of marketing?

Social media, Electronic, and Print