The Marketing Plan
The ____ allows for some flexibility to be built into marketing plans and budgets to allow for unexpected events.
contingency plan
The _____ is the beginning of a marketing plan that's just a few pages and is easy to read.
executive summary
The implementation plan should come before the action plan.
false
One of the main parts of the marketing plan, the _____ details the marketing budget, staff responsibilities, activities, timetable, and methods of controlling, measuring, and evaluating activities.
implementation plan
The type of plan that covers two years or less is a
marketing plan
A _____ is a few pages usually positioned at the beginning of a marketing plan that sum up the plan's main sections. It's for the organization's executives to quickly review.
marketing plan rational
Which of the following is not one of the three main components of a marketing plan?
situation analysis highlights
The three-year or longer marketing plan that's more general and less detailed than a tactical plan is called _____.
strategic marketing plan
The executive summary portion of the market plan should be no more than a couple of pages long.
true
The marketing plan can be thought of as a tactical plan.
true