Theories of Attitude and Behavior Change

reciprocal determinism is the interacting influences of ________, __________, and _________

behavior, cognition, and environment

Target characteristics are...

characteristics of the audience (attitudes, moods, smart people, dumb people)

there are two components of an argument according to the elaboration likelihood model for persuasion, what are they?

1. The Central (quality of argument) 2. The Peripheral (other factors (attractiveness of speaker, master of information etc etc))

What are four theories that attempt to define the relationship between attitude and behavior?

1. Theory of Planned Behavior 2. Attitude to Behavior process model 3. Prototype Willingness Model 4. Elaboration Likelihood model for persuasion

our attitude is broken into 3 components

1. affective 2. behavior 3. cognitive

there are generally three ways to implement self-control, what are they?

1. change the environment you are in 2. operant conditioning (reinforce good behavior) 3. classical conditioning (refocusing our desires)

The social cognitive theory says that we are shaped by three factors, what are they?

1. cognition 2. behavior 3. environment

We know that sometimes our behaviors influence our attitudes, with strong social pressures our behaviors will overcome our attitudes, there are two times this can occur, what are they?

1. foot-in-door phenomenon 2. role-playing

There are three general characteristics that have an impact on how we are persuaded (via the elaboration likelihood model), what are they?

1. message characteristics 2. source characteristics 3. target characteristics

The prototype willingness model states that our behavior is a function of 6 things, what are the 6 things?

1. past behavior 2. attitudes towards behavior 3. subjective norms 4. intentions 5. willingness to engage 6. models

message characteristics are....

aspects of the argument (grammar, flow of argument, impact of words)

the attitude to behavior processing model says that an event will trigger your ________ and ___________ which will then cause us to behave in a manner to react to it.

attitude and knowledge

role-playing says that when we are within our role (student, artist, mentor) we are more likely to pretend and act in ways that

contradict our attitudes

the cognitive component of our attitude is the

formation of thoughts and beliefs (about something) to shape our attitude

the behavioral component of our attitude is

how we act towards something

theory of planned behavior is a theory that states that the best predictor of a behavior is one's _________ and _________, which are influenced by one's attitude toward the specific behavior, the subjective norms regarding the behavior, and one's perceived control over the behavior

implications and intentions

self-control is our ability to control

impulses and withhold gratification

the theory of ego depletion states that our self-control is a

limiting resources

the affective component of our attitude is

our feelings about something

Our attitude is a learned tendency to evaluate ______, ______, and ______

people, issues, and events

source characteristics are...

places where you got the information and the setting of the argument

when our desires conflict with our attitudes/beliefs it becomes

temptations

foot-in-the-door phenomenon

the tendency for people who have first agreed to a small request to comply later with a larger request

The elaboration likelihood model for persuasion focuses on

the why/how of persuasion