Trends

Megatrend

These are the trends that can stay healthy for decades or lasts for 10 years.

Intuition

something that is known or understood without proof or evidence

Nanotrend

These are the trends that are yet to be expected. It can be an alternative trends that exists in trends.

Macrotrend

These are the trends that can endure for surprisingly a long time. It's also the trends that affect the society.

Trends

A pattern or direction in the way something is changing; a movement towards a style or idea, has more than a year of existence and has high and long-term popularity

Fads

A product, service or idea that is extremely popular for a brief period of time and then becomes unpopular just as quickly.

Microtrend

A type of trend; These are the little things that happen all around us. Trends that are so common we get used to it.

Transitory Increase or Decrease

An element/characteristic of a trend; A trend shows a transitory increase or decrease of a particular idea, event or phenomenon.

Duration of time

An element/characteristic of a trend; The lifespan of products or ideas that become trends do not disappear quickly. Trends have long staying power and enjoy a long period of popularity.

Acceptability

An element/characteristic of a trend; Trends are popularly accepted by many industries and people

Cultural Basis

An element/characteristic of a trend; a trend is rooted on the people's traditions, beliefs and values

Deepscanning

Ethnographic understanding of some specific trending area and thoroughly documenting it.

PEST Analysis

Is a scan of the external macroenvironment in which an organisation exists. It can be used for evaluating market growth or decline, and as such the position, potential and direction for a business.

SWOT Analysis

Is a simple but widely used tool that helps in understanding the strengths, weaknesses, opportunities and threats involved in a project or business activity.

Gigatrend

It is a megatrend that goes on for half a century or more. These are the trends that are so general, they affect most areas of human life.

Set-up

It is a part of the 4s model that questions what, when, where of the trend. It is the process of finding up the whole trend.

Trend Analysis

It is the extended analysis that becomes possible if trendspotting pays attention to the wider area of human behavior.

Trendspotting

It is wider than cool hunting and refers more generally to the study of trends and the way they develop and affect society.

Scrutinize

It's the 4s model part where you examine your product or idea.

Strengths, Weaknesses, Opportunities and Threats

Meaning of 'SWOT'

Political, Economic, Socio-cultural and Technological

Meaning of PEST

Widescanning

Observation of numerous field, areas and quick documentation of all the things that might generate partial answers.

Intuitive Thinking

Sensing or knowing without using rational processes such as reading facts and instructions.

Set up, Scanning, Scenario, Scrutinize

The 4S Model

Economic factors

These affect the cost of capital and purchasing power of an organisation. These include economic growth, interest rates, inflation and currency exchange rates.

Social factors

These impact on the consumer's need and the potential market size for an organisation's goods and services. These include population growth, age demographics and attitudes towards health.

Political factors

These include government regulations such as employment laws, environmental regulations and tax policy. Other factors are trade restrictions and political stability.

Technological factors

These influence barriers to entry, make or buy decisions and investment in innovation, such as automation, investment incentives and the rate of technological change.

Cool Hunters

They find the next big thing and cool in the present while looking for something conventional.

Trendspotter

They use an established idea but are looking for something that will be effective in a long term period.

Scenario

This is the part where you make your idea tangible, tests your idea and revisions if necessary.

Strategic Analysis

Understanding of an organization's internal and external environments to create a strategy for better utilization of resources in the pursuit of the organization's objectives and priorities. it is drawn from facts, data, and instructions at hand.

Holistic

When analytical and intuitive abilities are combined. In order to effect settlements and resolutions, it is necessary to move people out of a rights/obligations/win-lose mindset into a needs/interests/mutual gain mindset.