Visual

When watching a video, hearing impaired audience members can benefit from

Video captioning and transcripts

What is one benefit of a company's choice to use a website to distribute their annual report instead of using a PDF (or another static document)?

Websites allow for the use of video

Graphic artists use this principle to show that objects in a visual have a connection with one another.

alignment

The image of a kitten on a plain white background is an example of the principle of:

clarity

If a communicator needs to show the pieces that make up a whole, he or she can use a:

composition graph

You see a line of soldiers standing at attention, and one of them is sitting cross-legged on the ground. Your eye is drawn to that soldier that's sitting because

he is breaking the pattern and the eyes always ggoes to part of imagine thats diff

If you see a teddy bear in the foreground of the picture and other stuffed animals in the background, you pay close attention to the teddy bear. That's due to the visual design principle of

hierarchy

Clara has put together a presentation on new vacation benefits for a staff meeting. She has carefully made sure that her powerpoint slides have functional images that can still be understood in greyscale and have a detailed notes section for each slide. How would printing out the presentation also make it more accessible for any audience members WITHOUT disabilities?

if someone is late they can get caught up

How do we decide if an image is suitable for use in our communication

it's suitable if the image stands up to our visual media standards

A communicator wants to take every opportunity to communicate a company's mission and promise to its customers by using company colors and thoughtful image choices. This visual media standard is:

on brand

Our visual standards are based on the seven principles of business communications, which are clarity, consistency, relevance, conciseness, objectivity, completeness and consideration of audience knowledge. The standard for evaluating the effective use of visual media that's not explicitly called out in those seven principles is:

persuasive

Visual media that is purchased with a one-time payment and includes no additional payments for copies sold or time used is referred to as being

royalty free

When faced with communicating a complicated process, an image is

sometimes helpful to make the process more accessible

When creating a line chart that can be read by an audience member who is color blind, a communicator should

using contrasting colors with dotted and dashed lines

When trying to show a two groups and their properties, and a place where those properties intersect, you might choose a

venn diagram

If the speaker is visibly uncomfortable and doesn't speak effectively:

video may not be a good choice for this communication

Dmitri is writing a review of a new movie. He wants to use stills from the movie and a promotional poster for the video as visual aids in his article. Is this use legal?

yes: since he writing a critique

Making sure your images are all consistent and uniform allows you to

"Break pattern" to really draw attention to a specific area

Videos increase your message's accessibility because it:

"humanizes" a company and its mission by showing employees at work

If you're communicating a complicated idea or process

A diagram or picture may help communicate the process more easily than trying to write it out

How many of the business communication principles should apply to your choice of visual media?

ALL OF THEM

Use of color in persuasive image will

Allow you to associate the emotion of the image with your brand

"Revenues are decreasing" is an example of

An active chart title

A communicator can use the colors of her company's brand

And still provide shading and contrast where needed

Nacoma has created a series of icons for use on the company's website. However, her boss, Jun-young, has given her a lot of feedback and recommendations to revise the icons. What should Nacoma do?

Ask Jun-young clarifying questions, then revise her icons accordingly.

Your colleague, Chichi, has asked you to develop a visual aid to include in a proposal she's working on for a new project. You developed a chart that she isn't quite happy with. How should you respond to Chichi's feedback?

Ask directed questions to get a better understanding of what Chichi wants the chart to show.

A mnemonic is best supported

By the written word, considering that mnemonics use text to create a memorable word or phrase

Information like the sample size of a survey or source information

Can be included in a caption

When using an image in a communication, a communicator can make it more accessible to sight and hearing disabled audience members by

Captioning it with detailed "alt text"

Managing a lot of data in a composition chart, you choose to group the types of data to have fewer "slices of pie." This increases the chart's"

Clarity

Gabu tweeted an image from the company's Twitter that he thought would get a lot of traffic. However, while some people have liked and retweeted the image, it didn't get the amount of traffic he wanted. Which of the following should Gabu do?

Compare the image against his company's visual media standards to see what he could improve with his next tweet.

A Venn diagram is used to

Compare the qualities of two or more different ideas

A license that allows creators of visual media to express which rights they want to reserve and which they wave is referred to by the name of the non-profit which grants them, and that is

Creative Commons

As part of the process to evaluate the effectiveness of a message, your boss has asked you to measure the amount of time people have spent on a new page on your company's website. Which question will doing this answer?

Did the audience consume any of the message?

Michelle is measuring customer engagement with the last email campaign at her company. Which of the following actions will tell her if people understood the message of the campaign

Distributing a survey to customers

Fonts are a part of our visual communication as well as our written communication, and if choosing more than one you should confirm that they are:

Easy to read and complementary to one another

Ming is a manager at a home improvement store and is sending an email to his employees about a new procedure to request time off. The email has an instructional video to describe the procedure that has closed captions making it more accessible. How does including closed captions make this video available to the widest audience possible?

If someone is unable to watch the video with the sound on they can still read along to understand the video.

Amiel is a regional manager who will be giving a presentation on current employee training programs and retention rates. She has made an infographic image to showcase how efficient the onboarding process she implemented has been for her region. Amiel makes sure that there is a text description of what the image is showcasing. How would including alternative text (alt-text) make this infographic available to the widest audience possible?

If someone needs to download the presentation and the image does not appear they will still know what the image was describing.

Marco is preparing a presentation for a meeting with representatives from a potential business partner. He wants to convince them to partner with his company over anyone else. Which is the best strategy for him as he prepares visual aids for his presentation?

Include images of happy people alongside data showing how his company has impacted customers.

Renee is creating a chart showing an increase in traffic to her company's marketing site. Which of the following is the best title for her chart showing this increase?

Increase in Marketing Site Traffic

Once you've decided to make a video to communicate your message, your first step is to

Interview subject matter experts and stakeholders to determine what the message should be

There are many items you need to make a video, but the three most important ones to make a quality product are:

Microphones, camera, and tripod

Contrast is a visual principle that is identifiable by

One element of a visual standing out against the rest.

Maria is preparing for a presentation she will be delivering to her fellow store managers at a district meeting. She's decided to use a PowerPoint in order to keep herself on track. Which of the following is the best piece of advice for her to keep in mind?

She should use just enough words on her slides to remind her what her next topic is.

A line graph is used to

Show the trend in numerical data over time

If a company is talking about the future and how its products will nourish generations of users, then the images it chooses for its report should

Support that mission statement

When choosing colors for your graph, you should

Use a contrasting color to call out a piece of the chart that you want your audience to notice

If you're preparing material for a speech, it's best to

Use text only when there's a strong, powerful idea involved