Week 1 - What is UX?

What is a wireframe in UX design? A representation of the interface concerned with placement and hierarchy of content and functionalities. A simulation of the final product

A representation of the interface concerned with placement and hierarchy of content and functionalities.

A__________________ are documents that design teams create to gather, organize and present information throughout the UX process.

Artifacts

What are the five stages of the UX process? Select all that apply. Empathize Define Ideate Prototype Test Persona Storyboarding

Empathize Define Ideate Prototype Test

Jakob Nielsen proposes usability components. What are these usability components? Select all that apply. Learnability Efficiency Memorability Errors Satisfaction

Learnability Efficiency Memorability Errors Satisfaction

UX is an iterative process that solves usability problems. For example, increasing sales and keeping customers coming back for more by examining a website or app from the user's perspective True False

True

Usability in UX design determines how intuitive a product is to use. Yes No

Yes

align c_____________________ goals with b___________________________ goals

customer business

Conducting customer interviews Interview at least f___________ people. After conducting several interviews, you'll notice that you're getting very little or no new information. That means you don't need to interview any more users. Also, make use of whatever information you already have. You may have some thoughts on your customers. Whether you have previously conducted research or you know something for sure.

five

User stories A user story is a brief statement or abstract that describes the user and their need or g_________. It establishes who the user is, what they require, and why they require it. Each user persona typically has one user story. User stories usually adhere to a straightforward template: As a (__________________), I want (_____________) for (____________________). Type of user: This is the end-user or the user's role in the application software. For example: "As an online banking customer." A goal: This is the action taken by the user on the application software. For example: "I want to add a payee to my account." ​Some reason: - The outcome or desired value the user expects from the action performed. For example: "so that I can​ transfer money to the payee." In this example, the user story is: Add the 3 parts together and what is the outcome? User stories assist in documenting helpful information about users, such as the various needs and motivations for using a website or app. They also help the development team estimate the timeline required to deliver the final product.

goal As a (type of user), I want (a goal) for (some reason). "As an online banking customer, I want to add a payee to my account, so I can transfer money to the payee."

The process of UX is i________________ - o_______________ task - i_____________ problems - g_____________ ideas - p______________

iterative identify generate prototype

learnability - easy to ______________ efficiency - easy to ch__________ memorability - easy to re__________________ errors - easy to so_______ errors and prevent them satisfaction - do users en_____________

learn change remember solve enjoy

what are the 5 usabilities? - le_________ - ef_________ - mem_________ - err___________ - sati___________

learnability efficiency memorability errors satisfaction

User personas A user persona is a mo________________ or ch_________________ that portrays a possible user of your website or app. Personas aid the design team in focusing on the _______ users while designing a product. Personas have been used in marketing since the middle of the 1990s. They are essential to the software development process's user experience research stage. Personas help a product team constantly focus on their target users, ensuring that the designed product fits their needs and requirements. Multiple user types can engage with a website or app. Developing user personas helps determine the ra____________of users, their age group, sociometric position etc. User research is the first step in creating a user persona. UX designers can understand users' behavior and motivations by observing them and designing accordingly. A few user research methods are conducting customer interviews, making assumptions, and using web analytics, all of which are described in the next section.

model character end range

U​sing web analytics Web analytics tools are an excellent resource for quantitative data, so make the best of them. They can tell you how your customers behave but not why. You'll still need to talk to them to find out what mot_____________ them.

motivates

Scenarios A scenario is a situation that depicts how users interact with your website or app. Scenarios describe the user's mot________________ for being there (their task or goal) and a question they need to be answered. They also suggest possible ways to achieve these goals. Scenarios are essentially an extension of the user story and can be applied to various target users. However, they can also be divided into use cases, which describe the sequence of tasks that any given user performs in a provided functionality or path. For example, a scenario could describe how the user transfers money to a payee using a mobile device on his way to work. Scenarios help stakeholders visualize the design team's ideas by providing context for the intended user experience — frequently bridging communication gaps between creative and business thinking. Scenarios aid the design team in imagining the ideal solution to a user's problem. Scenario ma______________ is the first step in scenario planning. The design team, developers, and product owners gather to discuss ideas and design a plan centered on their user personas. They think about the critical task that the user hopes to achieve after defining the primary user through persona development. The following step is to conduct a scenario sc________________, contextualize the user's goals and walk through the steps the user would take.

motivations mapping analysis

Creating a customer persona group Once your research is complete, you divide the information into customer persona groups which will then be consolidated into single-user personas, concentrating on the primary needs of the most important user group and one significant pa_________ point. First, add a header to your persona; this includes a fictional name, an image, a demographic profile and a quote that summarizes what matters most to your persona. These features ensure your persona is memorable and helps the design team focus on whom they're designing for. Add a personal background, a mini-biography of sorts. Then you create a psychological profile such as the user's needs, interests, motivations, and pain points. https://drive.google.com/file/d/1f1fj74qnSMMoIfZUyVmictq0BEjE5HeI/view?usp=share_link This allows you to understand better why your user behaves in a certain way, including why they need or want to use your product. For Tilly, in the above example, it would be for expediency. When creating user personas, remember to focus on the context of the product you're designing while you want to build up a realistic character. There's no need to include pointless details that won't influence the final design.

pain

Storyboards A storyboard is a visual representation of how a user will interact with a product. Designers can create different storyboards: sketches, illustrations and screenshots, slideshows and animations, or live demos. Here's a sketched storyboard example: https://drive.google.com/file/d/1xUG6WB9y5XKN5__GBWWV0qi9rUW2T3Pw/view?usp=share_link Storyboarding is an excellent method for visually communicating design concepts to teams, stakeholders, and end users. Visualizing a design idea with an interactive storyboard, like high-fidelity prototypes closely resembling the final product, will help the audience remember, empathize, and connect with it. H​ow to create a storyboard To create a storyboard, set the scene by defining: your pe____________, the en_______________(where the persona is) and the pl_________(what they want to achieve).

persona environment plot

UX is pro____________ driven with different models What are the 5 key steps? 1. emp______________ (interview, observe, listen, needs, personas, empathy map) 2. de________________ (identify key problems, prioritize pain points, user needs) 3. ide______________ (generating ideas, brainstorming, mindmapping, refine and improve, wireframing) 4. pro____________ (simulation of the scenario and final product and understand behavior) 5. te________________ (present solutions and get feedback) 6. bu_______________ (implement feedback)

process empathize define ideate prototype test

Making assumptions I​f you've been working on a product for quite some time. You may have enough information to make reasonably accurate assumptions about your customers. Just make sure to back them up later with res_______________.

research