Week 4 Quiz (Chapter 13)

Define the term e-discovery.

E-discovery refers to any process which electronic data is sought after, found and secured for the intent of using it as evidence in some kind of civil or criminal legal case.

Data mining has its roots in Artificial intelligence. Define the term "Expert systems" and give one example of where it is used in business.

Expert systems is a piece of software programmed using artificial intelligence techniques. Expert systems are used in tasks ranging from medical diagnoses to product configuration.

T or F: Advantages based on capabilities and data that others can acquire are long-lived.

False

T or F: Total Rewards is an opt-out loyalty program at Caesars

False

Why would a firm choose Hadoop for a big data project instead of using conventional relationial databases?

Hadoop is a set of open source programs and procedures, which means they are essentially free. It is a software that provides massive storage for any kind of data. So, firms would obviously choose Hadoop over conventional relational databases because it is open sourced and is able to store a LOT of data.

Data becomes _____ when it is presented in a context so that it can answer a question or support decision making.

Information

Give at least one example of "structured data" and "unstructured data"

Structured data is data that can be organized in a format easily used by a database or other technology. Examples of structured data would include numbers and dates. Unstructured data are basically the opposite of structured data and the files often include text and multimedia content. Examples of unstructured data would be videos and photos.

What is the term used to describe some form of business exchange?

Transaction

T or F: The data a firm can leverage is a true strategic asset when it is imperfectly imitable.

True

In database terminology, a record represents:

a single instance of whatever the table keeps track of.