Week 6: Chapter 6 - Analyzing the Audience

What two suggestions should you consider when preparing to give a speech for a culturally diverse audience?

Craft your speech so it is clear and suitable based on your listeners' cultures. Try to anticipate the cultural perspectives of your audience and how they may influence their attitudes.

Which three statements are true about considering race, ethnicity, and cultural background while preparing a speech?

Cultural perspectives will affect listeners' attitudes toward a speaker's topic. Cultural considerations are more important than ever because we have become a global society. Globalization means that your audience may contain listeners from other countries.

Which are three ways speakers can ensure they are being audience-centered?

by opening the speech with a noncommittal position by considering the audience's backgrounds, interests, knowledge, and attitudes by making their ideas clear, interesting, and persuasive to the audience

Keeping the audience in mind as you prepare your speech includes adjusting what you are saying in order to accomplish which three goals?

clarity convincing message appropriateness

What type of question should Jessie use to discover why her classmates would not donate money to the local children's hospital?

open-ended question

For his final speech, James intends to persuade his classmates to volunteer for a few hours a week at a charity of their choice. Part of his argument is based on his personal feeling that all people are obligated to help the less fortunate, but he is not sure if that appeal will work with this audience. What is the best type of question James should use to discover how strongly his audience feels about their obligation to volunteer?

scale question

Adapting to an audience before the speech means that speakers should attempt to do which three things?

Anticipate how listeners might respond. Imagine what the audience will like or dislike. Determine questions the audience might have.

Which generation is the most racially and ethnically diverse in U.S. history?

Gen Z

Why should a speaker avoid stereotyping the audience?

It can lead to false generalizations.

A classroom audience usually expects the speaker to do which three things?

conform to the assignment follow standards for taste and decorum conform to time parameters

It is important for speakers to keep in mind the Blank______ of gender identity and sexual orientation to better reflect the full range of human experience. Multiple choice question.

fluidity

Simon gave a speech about the benefits of working for the postal service. He mentioned that three of his relatives were mailmen and suggested that the audience members should think about becoming postmen. What two aspects did Simon not consider?

He was being exclusive rather than inclusive by using gender-specific labels. He was not being mindful of current gender attitudes and practices.

At an Academy Awards ceremony, an award recipient took her Oscar, briefly thanked those who helped her earn it, and then made one statement in support of a particular presidential candidate. What was the biggest mistake she made?

She violated audience expectations about the purpose of the occasion.

Which statement best explains what speakers should do to avoid stereotyping the audience?

Speakers should recognize that not all members of a group are the same.

Cameron gave a speech in class about the use of infrared technology in government projects. After his speech, one of his classmates asked, "This is all very impressive, but what is infrared technology and how does it affect me?" Then, Cameron realized he had made several errors, including which two?

misjudging the audience's knowledge on infrared technology neglecting to connect the topic to the audience's experiences

During speech preparation, a speaker who analyzes the size of the audience and the attitude of the audience toward the subject, speaker, and occasion is said to be doing a or an Blank______ audience analysis.

situational

In addition to factoring in the audience size and physical setting of a speech, a or an audience analysis also considers how the audience feels about the speech topic.

situational

When giving a speech for a school rally, what is the most important factor to consider for audience analysis?

the occasion

What does being audience-centered involve?

gaining the desired response from the audience

Which are two benefits of opening a controversial speech with a noncommittal position?

It is less likely to alienate members of the audience. It is a good way to ease into the subject.

Rachel was the only person in her speech class who was a member of a sorority. For her demonstration speech, Rachel showed her class how to make a sorority paddle (a wooden decoration containing the name of a sorority). Although Rachel's speech was clear and thorough, it was met with glazed stares. What should Rachel have done differently?

Rachel should have thought about her listeners' experiences.

When beginning a speech about a controversial issue, it is best to start with a:

noncommittal position

Which of the following is recommended practice when preparing your speech?

trying to hear the speech through the ears of your audience