Writing Exam 2

Which of the following is one of the ways recommended to build your personal brand? A) Have your email template designed by a professional designer to make it look attractive. B) Include a signature block in your email to provide educational qualifications and family details. C) Choose an email address that represents your name, phone number, and date of birth. D) Wait for 24 hours before returning calls and emails so as not to appear too eager. E) Avoid distracting background music or cute sayings in your voice mail greeting.

E) Avoid distracting background music or cute sayings in your voice mail greeting.

According to your lecture notes, good document design does all of the following, except: A) emphasizes key ideas B) clarifies key ideas C) creates interest D) simplifies information retrieval E) forces a reader to slow down and search for content

E) forces a reader to slow down and search for content

panel interview

involves several people, such as a search committee, who gather in a conference or seminar room with a job applicant to discuss the position

cover letter

persuasive message that highlights your relevant skills and persuades an employer to spend time reviewing your resume

content marketing

providing information that audiences value

RSS

really simple syndication or rich site summary

podcast

recorded without an audience, posted on a website or social media, and distributed through links

STAR

situation, task, action, result

storyboard

slide by slide sketch that helps create a story flow based on the organization you developed

stand alone presentation

slide deck that makes sense without the benefit of a presenter

impromptu speaking

speaking without advance knowledge of the topic or question

brand message

statement that communicates the unique value you offer your employers

message headline

summarize the key point, or message, of each slide

combined resume

takes advantage of both chronological and functional methods of organizing content by highlighting work experience by date and skill sets by category

professional brand

the image you present that makes you stand out compared with other applicants

network

the people you know who are aware of your career goals

slide deck

the set of slides you prepare for the presentation which serve as reference documents after the presentation and communicate the content effectively to people who didn't attend the presentation

visual aid presentation

the speaker's words carry the main story of the presentation, and the slides provide illustration and backup

chronological resume

traditional resume style that lists content sequentially, starting with the most recent experience

behavioral questions

type of interview question designed to determine how you would make decisions, solve problems, or respond to stressful situations

animations

visual effects that control when and how elements appear on the slides while you present

webinar

web based seminar that is broadcast over the internet, live audience and intended to be interactive

________ are visual effects that control when and how elements appear on your slides while you present. A) Transitions B) Animations C) Storyboards D) Slide masters E) Hyperlinks

B) Animations

What is the key to being seen on Facebook? A) A welcoming home page B) Interactivity C) Frequent newsfeeds D) Utilization of algorithms for postings E) Increased numbers of "likes" and "fans"

B) Interactivity

Tweets are limited to 140 characters or less. Why do experts feel tweets should be even shorter? A) Shorter tweets allow the user to send out several tweets in a row to "tell a story." B) Shorter tweets aid in the ability to retweet the message. C) Users have a short attention span and won't read a tweet of 100 or more words. D) Twitter will automatically change links to a length of 22 characters. E) Shorter tweets allow the use of more visual aids and emoticons.

B) Shorter tweets aid in the ability to retweet the message.

Which of the following can be used to create a networked conversation among the audience of the presentation, allowing the presenter to respond to audience questions and comments without interrupting the flow of the presentation? A) Live podcasts B) Impromptu speaking C) Backchannels D) Webcasts E) Webinars

C) Backchannels

How can an organization control the spread of bad news through social media? A) Be consistent. B) Use reciprocity. C) Be proactive. D) Utilize the concept of scarcity. E) Increase the number of "likes" for the site.

C) Be proactive.

Which of the following best defines your network? A) Everyone you know B) Everyone linked to your social media accounts C) Everyone you know who is aware of your career goals D) Everyone who has received a copy of your resume E) Everyone you are connected to on LinkedIn

C) Everyone you know who is aware of your career goals

What should be done to create the most effective content for a resume? A) Include an all-inclusive list of skills. B) Include all jobs ever held. C) Put your education at the end of the resume. D) Tailor the content for each position. E) Include objective statements.

D) Tailor the content for each position.

Composing a powerful conclusion to a presentation will help to increase the ________. A) belief bias B) ambiguity effect C) confirmation bias D) recency effect E) focusing effect

D) recency effect

icon

graphic symbol whose form suggests meaning and can communicate across languages

group interview

an employer meets with several applicants at the same time to assess their approach to working collaboratively with others

action interview

an interview format that requires applicants to make a presentation or perform under work based conditions which could be simulated or real

backchannel

a networked conversation among audience members that goes on simultaneously with your presentation

dashboard

a single screen display of data aggregated from different sources

slide master

a tool in presentation software that allows you to select design features that apply to all slides

AIDA

attention, interest, desire, action

webcast

broadcast over the internet to an audience who logs in or registers for that event, not interactive

elevator pitch

concise statement designed to communicate the value of an idea, a product, or a job candidate; intrigue the audience; and initiate a deeper conversation

virtual interview

conducted by telephone, skype, or conference call, often used to narrow the candidate pool before scheduling an onsite visit

topic headline

content at the top of the slide that announces the topic of the slide

functional resume

emphasizes the skills that qualify you for the position

career fair

gathering of representatives or recruiters from many companies seeking to fill open positions