ww

A hiring director at an engineering firm rarely hires women even though many women apply to work there, because he doesn't feel that they are as skilled as male employees. This hiring director is exhibiting a(n) A. typical hiring practice. B. impartiality. C. bias. D. objectivity

Bias

When a business's salespeople take time to discover their customers' needs, the business is likely to benefit because A. customers are likely to qualify sales leads. B. salespeople usually earn higher commissions. C. customers tend to return fewer products. D. product reviews become unnecessary.

Customers tend to return fewer products

What type of duties do customer service professionals often perform? A. Preparing ads B. Handling complaints C. Receiving shipments D. Paying invoices

Handling Complaints

Susie is not happy with her job, because her coworkers are always telling her she doesn't do her share of the work. Susie's feelings are the result of A. consideration. B. lack of skill. C. cooperation. D. negative feedback

Negative Feedback

Which of the following is a true statement about safety hazards in the workplace: A. Trial and error is a good way to learn use of tools and equipment. B. Good housekeeping increases safety hazards. C. Employees decide which protective clothing they should wear. D. Personal habits can create safety hazards.

Personal habits can creat safety hazards

A company starts marketing its workout clothes as everyday wear. This is an example of __________ innovation. A. process B. positioning C. product D. paradigm

Positioning

What type of business policy is most likely to attract customers to the business? A. Delivery B. Product C. Credit D. Return

Product

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred? A. Measurement B. Response C. Recording D. Sampling

Recording

What might result if a manufacturer begins to sell directly to large businesses rather than through traditional wholesalers? A. Vertical channel conflict B. Reverse distribution C. Exclusive distribution D. Horizontal channel conflic

Vertical Channel Conflict

Surveys are excellent tools for data collection because they A. are easy to analyze. B. dig deep into respondents' feelings. C. show cause and effect. D. don't require human input.

are easy to analyze

If marketers do not have enough secondary data available to meet the company's needs, they must A. conduct primary research. B. find a new project. C. create data. D. wait until secondary data appear

conduct primary research

Walter's Waterland Amusement Park mailed discount coupons to all the people who moved into the area during the past year. The company has targeted a market based on A. demographics. B. geographics. C. economics. D. psychographics

geographics

All existing goods and services began with a(n) A. target market. B. solution. C. financial investment. D. idea.

idea

Technology is important to the product/service management function because it helps a business A. finance expansions. B. monitor inventory. C. increase revenue. D. select advertising.

monitor inventory

Businesses can retrieve external marketing data by accessing A. online-based information services. B. computer-generated sales reports. C. accounts receivable summaries. D. inventory management records

online-based information services.

Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of an overall A. pricing strategy. B. place strategy. C. product strategy. D. promotional strategy.

promotional strategy

To write text on your web page, you need to use __________ software. A. keylogger B. computer-aided design (CAD) C. defragmentation D. web-editing

web editing