YOUTUBE

When someone enjoys a video, they can subscribe to your channel and share it with their friends and family. Viewers can leave comments on your video and you can write back to them.

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Watch time is how long viewers watch your content.

As you upload more videos, you can look at different Watch Time reports in YouTube Analytics to understand how well different videos perform. Watch Time is important because YouTube may surface your content to more people based on their viewing patterns.

Adopt an upload schedule so your fans know when to tune in for new content.

Consider communicating it in your channel trailer or reminding viewers in your videos.

Community refers to connecting with your audience on a deeper level.

You can do this by interacting with viewers in the Comments section of videos, hosting live streams for your loyal fans, making videos requested by your community, or sharing extra content via the Community tab (in beta).

You add descriptive details which can help people find your video.

you'll need to add some information like a title, description, and thumbnail. These details are called metadata and they contribute to discovery use words and images that provide an accurate and compelling glimpse of what viewers can expect.

The YouTube search and discovery algorithm works in the background to match viewers to the videos they're most likely to watch and enjoy.

A lot of factors go into this, such as what else the individual viewer has watched, hasn't watched, liked, disliked, etc.

A playlist is an ordered list of videos that you create, often with a specific theme.

A section is a way to organize groups of videos on your channel.

Think of your channel like a storefront—give it the right look to show off your style.

Consistency is key across all of the places where your branding appears!

Your channel brand is the set of unique characteristics that separates your channel from the rest and communicates your key messages and content strategy.

It's a good idea to make your branding: clear and representative so that people who find your channel will instantly understand what your videos are all about. as simple as possible. something you're proud of. Remember—your channel branding will become an extension of you, especially if you star in your channel.

Make great content based on data. Look at Comments and dive into YouTube Analytics.

Keep in mind that success usually doesn't come overnight. Consider how you can build your channel by producing great content and engaging with your fans.

Channel art

is a larger banner space for you to show what your channel's about. A lot of creators include their upload schedule here. We recommend banners be at least 2560x1440 px to achieve the best display on all devices. You can create this in your favorite photo editing software. Canva is a popular resource for making banners.

Channel icon

is your signature image or logo that represents your channel. It appears in many places—on your channel page, when you comment, and on the bottom right of videos in most playback modes. It's best to upload a square or round image.

Subscribers are viewers who've indicated they want to see more of your content and click the Subscribe button on your channel.

they tend to spend more time watching your channel than viewers who aren't subscribed—and if they have Notifications turned on, they'll be alerted when you post something new. They can also view your newly published videos in their Subscriptions feed.