Zoom Info Sales Certification

WidgetCorp's newest SDR is following up on a recent Social Media Marketing Intent Surge for Pfizer. What is the best pitch this rep can give?

"Hey Mark, other companies like AstraZeneca, Merck, and Johnson & Johnson have used our social media marketing platform to launch a successful social media campaign, is that something your organization is trying to accomplish?"

Search for the company Aflac. What is their revenue?

$1Billion+

According to the video, soundbites can be used to? (Select all that apply)

-Answer commonly asked questions -Transfer information to other stakeholders

When setting up an email notification around Streaming Intent, how frequently can email be delivered? (Select all that apply)

-Daily -Weekly

Where can a user see additional contacts that work in the same department as one of their prospects? (Select all that apply)

-Org Chart on Contact Profile Page -Org Chart on Company Profile Page

John recently took over as a new SDR for one of the fastest-growing tech companies in the world. He has spent 2 weeks going through on-boarding and is now getting ready to ramp up to full productivity. John has inherited a list of accounts from a previous SDR who is no longer at the company. The accounts do not have significant information tied to them as the CRM is very blank with not many notes to work off of. In the current situation, what should John's first steps be to get a better understanding into these account? (Select all that apply)

-Upload the list of companies into ZoomInfo's ListMatch feature to get updated contact and company information. -Use ZoomInfo's ReachOut Chrome Extension on the company's corporate websites and LinkedIn profiles to quickly grab direct contact data and push into CRM/MAT. -Identify the companies within ZoomInfo and subscribe to them to stay on top of relevant updates.

A WidgetCorp AE has a deal that has stalled. Using ZoomInfo, how could he bring this deal back to life? (Select all the best answer(s))

-Use the company's Org Chart to identify his prospects sphere of influence -Use ReachOut to source contacts on LinkedIn

If you are uploading a list of companies or contacts into ListMatch, what format must the file be in?

.CSV File

J-Crew is headquartered in New York. Run a search to find how many employees work in Dallas, Tx.

0-100

Search for the company Boeing and navigate to their 'Employees' tab. Open all Director-level contacts in Advanced Search. How many are in the 'Engineering & Technical' department?

0-150

How many Director-level Sales employees have direct dials and work at companies headquartered in Alabama?

0-2500

Run a search for Publicly traded companies that are headquartered in the San Antonio metro region. How many companies are there? (Select the range)

0-50

Search for the company Target and hover your cursor over the 10,000+ employee count number beneath the corporate address. How many 'Estimated Employees' does ZoomInfo say are currently employed?

100,000+

According to TOPO, what number of touches should an outbound SDR make during a 21-day touchpoint cadence?

14 to 16 touches

Run a search for C-Suite contacts that are physically sitting within the San-Francisco metro area. How many of these contacts have a business email and a contact accuracy score of 95-99?

2000-4000

Search for the company Target. Identify their social media links and hover your cursor over the Facebook icon. How many followers do they have?

20M-30M

According to the content about the 3x3 research method, how long should it take you to uncover three relevant pieces of information about your prospect?

3 minutes

Search for the company IBM. Using Boolean logic, how many employees have the keyword security or data in their title?

4,000-6,000

Search for the company Aflac. How many Twitter followers do they have?

50,000 - 100,000

While performing a search, within the Finance industry filter, which subsegment is NOT available?

Accounting Services

Which of the following is NOT a criteria users can search for within ZoomInfo?

Age

In ZoomInfo, subscribing to News updates on a company provides updates on which of the following? (Select all that apply)

All

Which of the following can you do using ReachOut? (Select all that apply)

All

You are an AE trying to sell to a Fortune 500 company. To identify the right customer success story, what firmographic details can you gather from the company page in ZoomInfo? (Select all that apply)

All

Which of the following data points found in ZoomInfo would likely resonate with your prospect?

All of the Above - Details around their specific industry or vertical - Roles specific responsibilities - Recent Scoops

When saving a search, what option are presented to you?

All of the Above - Set up an email alert for new records added to your search - Save as New or Replace an Existing search - Mark as a Favorite Search

Which of the following should be considered when establishing the velocity of your cadence?

All of the Above - The timeframe for an average sale - How many contacts are generally involved in a transaction? - Who is your typical buyer versus where you enter an account?

ReachOut allows users to do which of the following: (Select the best answer)

All of the Above - View contact details while on LinkedIn - Export records into CRM - Provide company firmographics from their website

Go to a company's corporate website and pull out the ReachOut extension. What ZoomInfo platform features do you have access to? (Select all that apply)

All of them

Subscription emails can be set to be received daily or weekly for new ______ added to the ZoomInfo database (Select all that apply)

All of them

When using ListMatch to upload a list of contacts, what are the data points you can search by? (Select all that apply)

All of them

Go to the 'Industry' drop-down within the 'Company; filters in Search, find the sub-industry of 'Advertising and Marketing'. Which primary-industry category was it sitting under?

Business Services

Where can a ZoomInfo user go to install ReachOut? (Select all that apply)

Chrome Web Store Home Page > Integrations & Tools

______ is based on the quality and frequency of data updates made to records in the ZoomInfo platform.

Contact Accuracy Score

Monica wants to make sure that the contacts she is generating in her searches have both a direct phone number AND a business email, how would she do this within Advanced Search?

Contact Filters > Contact Info > Select Direct Phone and Business Email > Require All

WidgetCorp's newest SDR is running a search in ZoomInfo looking for contacts in Legal Departments responsible for Legal Operations and eDiscovery at companies headquartered in the United States. Which best describe the filters she would apply to get these results? (Select the best answer)

Contacts Filters > Job Titles > Departments and Job Functions > Legal Filters = Legal Operations + eDiscovery | Location > Filter = US - States; Specify HQ & Contact Location = Company HQ at Location

Fill in the Blank: ______ allow your prospects to sit in your customer's shoes.

Customer success stories

Look up Henry Schuck of ZoomInfo on LinkedIn. Pull out the ReachOut Chrome Extension and scroll down to the 'Company Profile' section. What is the second industry listed?

Data Collection and Internet Portals

Which key principle of persistence is defined as "A multi-channel approach using direct-dial phone numbers, email, and social media"?

Delivery

Search for the company Amazon.com. Navigate to their "Employees" tab. What is their largest department?

Engineering & Technical

Joe, an Account Executive at Oracle, is speaking to a prospect. To tell a story about the value of the solution. Joe tells the prospect about the time the solution saved his quarter. Joe id displaying which principle of Conviction?

Enthusiasm

Joe is searching LInkedIn for contacts, what is the best way for him to add a contact to Salesforce using ZoomInfo?

Extend the ReachOut Chrome Extension and select Export>Salesforce>Lead or Contact

True or False: In ZoomInfo, an employee's title and job function are ALWAYS the same thing.

False

When beginning your email template, with which portion should you start?

First 10%

Below is an example of a 10/80/10 email. Which part is the 80%?

Here at ZoomInfo, we have helped companies like Wiley and Coyote scale BDR teams with the most accurate, actionable sales intelligence on the planet. We power these teams with real-time projects and contact information to reach the decision maker directly, saving time and effort.

What feature can be used to understand a company's online search history and recent content consumption?

Intent

Where can you find information on updates made to the ZoomInfo platform?

Knowledge Center > Release Notes

Fill in the Blank: If you are searching for a Vice President, you would find that filter under ______?

Management Level

The ZoomInfo Homepage Feed provides updates on all of the following except for:

New contacts

After downloading the mobile app, search for any contact profile. What tabs are visible? (Select all that apply)

Profile Company Employees

In ZoomInfo, run a search for the company Nike. Which of the following is listed as one of their industries? Hint: A company's industry details are identified in more than one area on the Overview tab. (Select all that apply)

Retail Sporthing Goods

Eliane forgets to save her search before a long weekend. Lucking, ZoomInfo holds on to recent searches. When she returns, where can Elaine find her recent search? (Select all possible answers)

Search > Open Search > Recent Search

Where can a user refine Scoops to find the most relevant results? (Select all that apply)

Search>Scoops CompanyProfile>Scoops

Which of the following best fits this description? "To communicate sales messages in the context of the customer."

Tailor

What is the oldest and most reliable way of transferring information from one person to another?

Telling a story

Run a search for the organization Nationwide. What are the top three similar companies to this organization?

The Allstate Corporation, GEICO companies, The Progressive Corporation

True or False: In ZoomInfo, users can create unique tags for both contacts and companies.

True

True or False: In ZoomInfo, you are able to filter by international postcodes.

True

True or False: ZoomInfo's ReachOut Chrome Extension can tell me who owns an account within my CRM.

True

WidgetCorp's newest SDR is running a search in ZoomInfo looking for VP's of Marketing at Retail Companies. What are 2 ways she can filter to get these results? (Select all that apply)

Unknown

Where can a user find Scoops within the ZoomInfo platform? (Select all that apply)

Unknown (Not all of them)

Taylor is a Demand Generation Specialist at WidgetCorp. They need to remove a list of active clients before sending out a big email campaign. What could they do in ZoomInfo to avoid targeting the wrong companies? (Select all that apply)

Unknown (Selected: Export>Excel>Suppression>Add Suppression List>Select from My Lists or Upload File

How does a ZoomInfo user get daily or weekly Scoops emailed directly to them? (Select all that apply)

Unknown (Selected: Favorite your search and Setting up a subscription through Save Search)

What is the benefit of creating a Saved Search? (Select all that apply)

Unknown (Selected: Keep customized searches easily accessible, Identify the right buyer at the right time, and Never having to waste time building that search again - think it's ALL)

The take control portion of Teach, Tailor, Take Control refers to? (Select All That Apply)

Unknown (Selected: Moving the conversation forward, Scheduling next steps, Closing the deal)

What is the maximum number of customized Scoop Alerts you can receive from ZoomInfo?

Unlimited

Which key principle of Persistence is described as "the frequency of contact outreach based on length of sales cycle".

Velocity