19
A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):
Corporate crisis.
A critical function of the public relations manager is:
Crisis management.
Emphasizing key points and guiding the reporter to them is called:
Flagging
In 1889, the first public relations department was created by:
George Westinghouse.
Scenario-based press releases, key discussion points, and procedures to activate the organization's website are all part of which step in an effective crisis management plan?
Get ready before the crisis hits.
What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?
Image advertisements.
What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?
Issue advertising.
A good public relations program:
Sends a constant stream of information to the company's stakeholders.
The Federal Trade Commission attempts to ensure that the public is protected against which of the following unethical business practices?
The use of deception to distort the truth.(NOT NONE OF THE ABOVE)
Who warned, "Advertisements contain the only truth to be relied on in a newspaper?"
Thomas Jefferson.
The Ad Council's inaugural campaign slogan was:
"Loose lips sink ships."
In 2011, Facebook and Time Warner joined forces to create this program against bullying
"Stop Bullying: Speak Up".
According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:
1 billion.
The International Public Relations Association was founded in:
1955
Global businesses that have extended their public relations strategies globally should:
Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact.
The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:
Federal Communications Commission.
The right to free speech is protected under the U.S. Constitution's:
First Amendment.
Seeking to restore the firm's reputation takes place during this effective crisis management step:
Follow up and, where appropriate, make amends to those affected.
A 2011 Pew Research Center and Knight Foundation report confirmed that this medium remained the major source of weather, traffic and breaking news for consumers?
Local television news.
Crises are
Often unexpected events.
In a 1998 FTC report to Congress, how many websites did the government agency find collected personal consumer information?
Over 85 percent.
According to the Institute for Crisis Management this industry is among the top crisis-prone industries because of sophisticated technology found in its products:
Pharmaceuticals.
The act passed to allow virtually any business to enter the telecommunications industry is called:
1996 Telecommunications Act.
The "WE AGREE" campaign was an image advertisement about what?
Chevron's position on big oil's support of local schools.