2 - Characteristics of Radio and TV
Immediacy
- a common characteristic referring to a live component which adds an aura of excitement and perception of being "with" the performers. - presents live broadcast of news, sports, and other special events.
Popularity
- a common characteristic referring to being enjoyed by many on a regular basis. - staple in daily activities.
Use of Sound
- a common characteristic which establishes rapport with the audience. - credibility is enhanced and interest is sustained.
Impermanence
- a common characteristic which is impermanent, with perishable image and sounds in the audience's mind. - unlike newspapers and magazines that can be retrieved.
Universality
- a common characteristic which makes radio and TV readily available throughout the country. - found in the homes of the masses, the elites, restaurants, buses, and schools.
Diversity
- a common characteristic which refers to offering a wide range of program content.
Higher production costs than other media
- a limitation of TV where its cost of production is offset by huge amounts of advertisement.
Electricity-dependent
- a limitation of TV where, in areas without electricity, TV has no value because it's electricity-dependent.
Inexorable
- a limitation of radio where if a listener misses a point, he/she is likely to miss the entire essence of the broadcast. - it is also one of the limitations of TV where it's impossible for the TV performers to repeat what has been said.
Not suitable for reaching young children because of current programming
- a limitation of radio where it is becoming less and less popular with children because of its competition with TV and social media.
Lacks personal contact compared to face-to-face communication
- a limitation of radio where the absences of pictures, actions, and gestures affects reception of messages intended for the listeners/
Doesn't allow immediate feedback
- a limitation of radio where the broadcasters are unable to see their audience and adjust to their moods, interests, and desires. - however, with social media and mobile phones, feedback has become much faster and easier.
Ability to reach a great number of people can also be a disadvantage
- a limitation of radio where the diverse background of listeners add difficulty in conveying messages effectively.
Being a companion medium can also be a limitation
- a limitation of radio where the the attention level is divided. - frequent repetition of messages help.
More intimate and personalized than the print medium
- one of the capabilities of radio referring to how human voice gives warmth that a print medium does not possess.
Transcends literacy and inadequacy schooling
- one of the capabilities of radio referring to the suitability for audiences with low literacy.
Can still be functional even without electricity
- one of the capabilities of radio saying how it is the most widely used mass medium especially during calamities and emergencies.
A companion medium
- one of the capabilities of radio saying it can be used almost anytime in any location because of its portability and mobility.
Can transmit messages immediately
- one of the capabilities of radio that can report events simultaneously as they happen without the intricacies of setting up the equipment.
Relatively inexpensive
- one of the capabilities of radio which says that it is cheaper to buy a radio set than to subscribe to a newspaper or a TV set.
Has emotional impact
- one of the capabilities of radio. - effective in arousing dramatic feelings using voice, music, and sound effects more than print.
Great potentials for education
- refers to the capability of TV as a suitable medium for learning.
Visual component
- refers to the capability of TV which permits instantaneous transmission of sight, motion, and color (Howard and Kievman, 1983). - comes closer to face-to-face communication than any other medium.
Can reach a large number of people at one time
- the first capability of radio
Difficult to make complex processes clear to an audience over the radio
- this limitation of radio results in the discouragement of discussing complex actions and processes over the radio.
Limitations of TV
> Inexorable > Higher cost production than other media > More time-consuming > Electricity-dependent
Common Characteristics of Radio and TV
> Universality > Popularity > Diversity > Immediacy > Use of Sound > Impermanence > Reusability
Capabilities of Radio
> can reach a large number of people at one time > can transmit messages immediately > transcends literacy and inadequate schooling > more intimate and personalized than the print medium > has emotional impact > a companion medium > can still be functional even without electricity
Limitations of Radio
> lacks personal contact compared to face-to-face communication > doesn't allow immediate feedback > inexorable > being a companion medium is also a limitation > difficult to make complex actions clear to an audience listening to a radio > ability to reach a large number of people at the same time can also be a disadvantage > not suitable for reaching young children because of the current programming
Capabilities of TV
> visual component > great potentials for education > brings the viewers to people, places, and events they wouldn't see otherwise. > programs can be enjoyed by many people at the same time. > ideal for presenting complex concepts and processes.
