3 final
A limited capacity for processing information is known as
bounded rationality
Decisions made by consumers regarding the __________ situation can create significant social problems as well as opportunities for marketers.
disposition
Bob is searching the Internet for information on digital cameras, so he types in the words "digital camera" in Google. Which type of search is Bob conducting?
generic
Sales personnel, websites, and advertising represent which type of information source?
marketing sources
Doubt or anxiety regarding a purchase a consumer has made is known as _____.
postpurchase dissonance
Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use?
product nonuse
When orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation?
usage
The increase in product valuation based on "mere" ownership is called
the endowment effect
The purchase decision and consumption process always occurs in the context of
a specific situation
What are the types of consumer problems?
active and inactive
Which approach to problem identification focuses on a particular activity such as lawn maintenance?
activity analysis
Which of the following statements is true regarding moods?
ad and brand attitudes are often influenced in a mood-congruent manner.
Which of the following tends to be more holistic in nature, and the brand is not decomposed into distinct components that are evaluated separately from the whole?
affective choice
Which of the following is not a situation in which consumer behavior occurs?
all of these are situations in which consumer behavior occurs
A consumer's decision of whether or not to take action when he or she is dissatisfied is a function of which of the following?
all of these choices are correct
Financial cost, time cost, and effort cost are examples of
all of these choices are correct
Rational choice theory implicitly or explicitly assumes a number of things about consumer choice that are often not true, such as
all of these choices are correct
The probability of a consumer experiencing postpurchase dissonance, as well as the magnitude of such dissonance, is a function of which of the following?
all of these choices are correct
Which of the following is a noncompensatory decision rule?
all of these choices are correct
All of the brands that a consumer thinks of as potential solutions are known as the _____.
awareness set
__________ involves tracking consumer click patterns on a website and using that information to decide on banner ad placement.
behavioral targeting
Joyce will only drink Pepsi, and she feels an emotional attachment to it. That is the brand she was brought up on and is the one she continues to drink every day. Joyce is exhibiting _____.
brand loyalty
Which decision rule establishes minimum required performances standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards?
conjuctive
The evoked set is also called the _____.
consideration set
Nancy usually considers price and quality when she has to make a major purchase, such as an appliance or an automobile. These two features represent Nancy's _____.
evaluative criteria
Very high levels of purchase involvement tend to produce
extended decision making
Which type of reference prices is presented by a market for the consumer to use to compare with the current price?
external reference price
Campbell's soup used several advertising.....what problem recognition?
generic problem recognition
Nominal decision making is sometimes referred to as _____.
habitual decision making
Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temp, and sound?
human factors research
Which type of decision making involves recognizing a problem for which there are several possible solutions?
limited decision making
Approaches to reduce online privacy concerns include
making it easier to contact the store and the use of security verification systems
Karen is going to the mall to purchase new shoes. Based on her prior experience with Nine West and her positive attitude toward them, she plans on looking at the Nine West store first. Her decision to visit the Nine West store is based on which source of information?
memory
If, in response to a problem, a consumer recalls a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and __________ has occurred.
nominal decision making
Shoppers who browse and/or purchase in more than one channel are known as
omni-channel shoppers
The situation interacts with the marketing activity and the individual to determine behavior. Which of the following is a marketing activity?
package
Gail was participating in a market research study, and she was given 20 pairs of brands of shampoo and asked to indicate which pair is most similar, which is second most similar, and so forth until all pairs were ranked. Which type of indirect measurement technique used to assess Gail's evaluative criteria does this represent?
perceptual mapping
Extended decision making with the brand in the evoked set requires which marketing strategy?
preference strategy
What is the first stage of the consumer decision process?
problem recognition
Which of the following are indirect measurement techniques used to determine consumers' evaluative criteria?
projective techniques and perceptual mapping
Unplanned purchases are further subdivided into which two categories?
reminder and impulse
The retail attraction model is also called the
retail gravitation model
A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a
ritual situation
Which of the following statements is false regarding info search?
searching for information is free
Jessica and her friends are 16 years old like to shop at Aeropostale, which is a clothing store targeted to teens and young adults. They like to go in that store because there are usually some pretty cute guys working and shopping there. Even though there are some parents shopping with their teens, the other customers are usually teens like themselves. The other individuals present in this store represent the _____.
social surroundings
Which of the following is not a type of cost associated with perceived risk?
spatial cost
Kelly likes to shop at Target. She really likes the Archer Farms brands with the rooster on the label, which is one of Target's own brands and can only be purchased there. These types of brands are known as _____.
store brands
A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as
store image
An attribute used to stand for or indicate another attribute is known as a _____.
surrogate indicator
James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?
variety-seeking