3300 test 1

Which of the following statements about cloud computing is not true?

**A public cloud is typically used by companies with stringent privacy and security requirements. Dropbox is an example of a public cloud. Hybrid clouds offer both public and private cloud options. A private cloud hosted internally or externally.

________ technologies are technologies that enable the incremental improvement of products and services.

sustaining

The ________ allows a natural language expression, such as Google.com to represent a numeric IP address.

A domain name system

A firm's ________ describes how a firm will produce a superior return on invested capital.

Revenue model

All of the following are characteristics of HTML5 except:

a video element that replaces plug-ins such as Flash, QuickTime, and RealPlayer. use of CSS3 ability to access built-in functionality of mobile devices, such as GPS and swiping. **support for digital rights management.

The Internet Layer of TCP/IP is responsible for which of the following?

addressing, packaging, and routing messages

Stickiness is an important attribute for which of the following revenue models?

advertising revenue model

All of the following use an advertising revenue model except:

amazon

Which of the following is not considered a portal?

amazon

A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.

angel investor

The Web runs in which layer of Internet architecture?

applications layer

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

bluefly

Which of the following is an unfair competitive advantage?

brand name

______ is a model of computing in computer processing, storage, software, and other services are provided as a shared pool of virtualized resources over the Internet.

cloud computing

Which element of the business model refers to the presence of substitute products in the market?

competitive environment

eBay uses all of the following business models except:

content provider

What type of Internet access technology are Google and Facebook hoping to use to provide Internet access to remote parts of the world

drones

________ create and sell access to digital markets.

e-procurement firms

All of the following are examples of business-to-business (B2B) business models except:

e-tailers

An asymmetry exists whenever all participants in a market have equivalent resources.

false

Interactivity that enables product customization alters industry structure by increasing the threat of substitutes.

false

Scale economies are efficiencies that result from flattening the hierarchy of an organization.

false

All of the following may lead to a competitive advantage except:

fewer products

Which of the following is not a primary activity in a firm value chain?

finance/accounting

The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the

middleware services layer

Which of the following is an example of the affiliate revenue model?

my points

The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:

packet switching

________ is a utility program that allows you to check the connection between your client and a TCP/IP network.

ping

A perfect market is one in which:

there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.

E-commerce has increased price competition in nearly all markets.

true

Which of the following occurred during the Commercialization phase of Internet development?

NSF privatized the operation of the Internet's backbone.

The basic value proposition of community providers is:

they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.

A value proposition defines how a company's product or service fulfills the needs of a customer.

true

Which of the following is not true about the mobile platform?

**Most smartphones use Intel chips. The number of cell phones worldwide exceeds the number of PCs Over a third of the world's cell phones are smartphones. Smartphones use flash memory chips.

TCP/IP operates in which layer of Internet architecture?

Transport Services and Representation Standards layer

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

focus

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

Which of the following is currently the most popular Web browser?

internet explorer

Which of the following refers to delays in messages caused by the uneven flow of information packets through the network?

latency

A ________ specifically details how you plan to find customers and to sell your product.

market strategy

Which of the following is a set of rules for transferring data?

protocol

Which of the following are central directories that list all domain names currently in use for specific domains?

root servers

Which of the following are specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations?

routers

What is the primary revenue model for an e-distributor?

sales

Which of the following is not a limitation of the current Internet?

the difficulty in expanding capacity by adding servers and client

Which of the following gives a business model the most credibility with outside investors?

the firms management team

The existence of a large number of competitors in any one market segment may indicate:

the market is saturated

Which of the following is a utility program that allows you to track the path of a message you send from your client to a remote computer on the Internet?

tracert

The financial services, travel services, and job placement services industries typically use the ________ business model.

transaction broker

Firms that fail to produce returns greater than alternative investments typically go out of business.

true

Social technologies change industry structure by shifting programming and editorial decisions to consumers and creating substitute entertainment products.

true

The address used by a browser to identify the location of content on the Web is called:

uniform resource locator

________ and ________ are typically the most easily identifiable aspects of a company's business model.

value proposition, revenue model

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

venture capitol investors

A ________ marketplace supplies products and services of interest to particular industries.

vertical