Ad Extensions
popular places to pull reviews are:
- Better Business Bureau - Industry blogs or reviews - local online papers or magazines (reviews from Yelp or Testimonials from the client's site are not eligible for a review extensions)
Types of Ad extensions
- Call outs - Structured Snippets - Sitelinks - Price Extension
Ad Extensions
- free - makes the ad appear larger and better - created separately from ads - diff extensions are created at diff levels - can be managed at the Account, Campaign, or Ad Group level and are eligible to show for all ads below it
review extensions must
- link to a creditable 3rd party online source - easily accessible and verifiable by Google and users - accurately reflect the content and tone of the original review - be under 67 characters in length - from the past 12 months
review extensions may not
- may not link to paid advertisements, reviews, or endorsements - may not link to reviews from individual customers
review extensions
- will appear below an ad, they let you highlight a recent review of your product or service - may paraphrase proper reviews
Expanded Text Ad elements
4 fields of visible text, each with its own length restriction - Headlines 1&2 (max 30 characters) - Display URL (domain name + 2 optional "path fields", each 15 characters) - Description Lines (max 80 characters each)
App extensions
allow a user to download an app on certain devices
call extension
allows users to call your business directly from the SERP
Message extension
allows users to text your business directly from the SERP
Best practices of ad extensions
include all relevant ad extensions, improves CTR
Call outs
provides an extra line of text for info about your business
structured snippets
provides an extra line of text for info about your product or service
price extension
provides links product or service pages and include a price
sitelinks
provides links to other pages of your sections of your site
Location extension
shows your address to local searchers, clicking it opens up driving directions in Google Maps
Affiliate Location Extensions
will appear below an ad, they can show local retailers that sell your brand's product set up: simple, just asked where products are sold
Creating a sitelink in AdWords
Ad Extension Tab > view: Sitelink Extension > +Extension > follow the prompts to create a sitelink
