Adaptive Learning Assignment - E-commerce

The Great PNW, an Internet-based lifestyle clothing company based in Spokane, WA spends $50,000 in one month on advertising and marketing. In that same month, they receive 5,000 orders from new customers. The result is a CAC of _____.

$10

Wyatt owner of The Hot Sauce King, an Internet-based hot sauce company based in St. Louis, MO spends $50,000 in one month on advertising and marketing. In that same month, they receive 2,000 orders from new customers. The result is a CAC of _____.

$25

Match the market share as a percentage of e-commerce sales to the correct company. Amazon eBay Apple The Home Depot Costco

47% 6.1% 3.8% 1.7% 1.3%

Select all of the true statements about B2B transactions. Business-to-Business (B2B) e-commerce is the selling of good and services between businesses. According to Forrester Research, approximately 47% of B2B transactions are e-commerce based. B2B purchases often occur in large quantities and are directly shipped from one business to another. B2B transactions often involve orders placed on a recurring basis.

Business-to-Business (B2B) e-commerce is the selling of good and services between businesses. B2B purchases often occur in large quantities and are directly shipped from one business to another. B2B transactions often involve orders placed on a recurring basis.

Consumer-to-Business (C2B)

Consumers are able to provide service to businesses often through a bidding or auction type of system. Examples of include Fiverr, Freelancer, and Shutterstock.

E-commerce has created a lot of opportunities for both consumers and organizations. While there are many positive benefits to e-commerce, there are some issues that arise as a result of e-commerce. Which of the following are common issues that are experienced by e-commerce businesses? Threats to customer data Decreased awareness Customer loyalty Geographic coverage

Threats to customer data Customer loyalty

First used in 1997 by Kevin Duffy, ____ refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers.

m-commerce

M-commerce continues to see expansion into a variety of different business sectors. The business sectors m-commerce has had the biggest impact on include which of the following? Real Estate Sales Retail Sales Financial Services Healthcare

Retail Sales Financial Services Healthcare

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses? Social media advertising Traditional media advertising (TV, radio, etc.) Marketing analytics Recruitment of personnel

Social media advertising Traditional media advertising (TV, radio, etc.) Marketing analytics

An e-commerce presence map is an illustration of the various touchpoints where current customers, potential customers, and stakeholders can be influenced by e-commerce activities. What are the three areas that are covered on an e-commerce presence map? The Cost The Activity The Platform Type of presence

The Activity The Platform Type of presence

The type of e-commerce transaction that allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university, is referred to as a ____ -to-Administration transaction.

consumer

Customer acquisition ____ (CAC) is a metric that is used by e-commerce companies and other sales-related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.

cost

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing ____ associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase.

costs

According to eMarketer, the e-commerce company that ranks second in market share as a percentage of sales is _____ (Amazon is #1).

eBay

Information about geographic locations that is stored in a Geographic Information System (GIS) is referred to as

geodata

Business-to-Government (B2G), also commonly referred to as Business-to- _____(B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms.

government

In e-commerce, the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as ____ density

information

In e-commerce, the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as _____ density

information

We Are Social gathers a number of statistics about the proliferation of e-commerce across the globe. They compiled data on the percentage of global Internet users aged 16-64 that participated in e-commerce activities. Which of the following statistics about the 16-64 age demographic are true? 80% searched online for a product or service to buy online. 89% report they have a negative view of e-commerce businesses. 90% visited an online store on the world wide web. 74% reported they had purchased a good or service online.

80% searched online for a product or service to buy online. 90% visited an online store on the world wide web. 74% reported they had purchased a good or service online.

Which of the following statements about re-commerce are true? More than one answer may be selected. 1.25% of millennials and Gen Z expect to shop resale in 2020. According to Yerdle Re-commerce, this segment is expected to grow from $21 billion to over $52 billion over the next five years. The practice of re-commerce has seen an increase in the marketplace and is offered by companies such as thredUp, Yerdle Re-commerce, and The RealReal. Re-commerce is the practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout

According to Yerdle Re-commerce, this segment is expected to grow from $21 billion to over $52 billion over the next five years. The practice of re-commerce has seen an increase in the marketplace and is offered by companies such as thredUp, Yerdle Re-commerce, and The RealReal. Re-commerce is the practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout

Consumer-to-Administration (C2A)

Allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university.

Match the global e-commerce company to the correct description that covers some of the key facts and figures about the company. Revenue of over $280 billion dollars sells over 120 million different products and has over 150 million customers access their mobile app every month. Often referred to as the Amazon of China, Alibaba had revenue of over $56 billion dollars, has over 634 million active mobile users, and has over 60% market share in the Chinese e-commerce market. China's largest online retailer and the country's largest Internet company by revenue. In 2019, revenue eclipsed $70 billion dollars.

Amazon Alibaba JD.com

Select all the true statements about B2C transactions. B2C e-commerce transactions occur entirely online. The Internet serves as the "physical location" and the e-commerce site serves as the portal between the consumer and the business where purchases can be made. According to eMarketer, the most popular B2C sites in the United States include Uber, Applebee's, and Samsung, and Verizon wireless. Business-to-Consumer (B2C) e-commerce is the selling of products and services to individual consumers.

Business-to-Consumer (B2C) e-commerce is the selling of products and services to individual consumers.

The type of e-commerce transactions that involve is the selling of goods and services between businesses is ____ -to-Business e-commerce.

business

E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true? E-commerce allows organizations to reach consumers across the globe. Before e-commerce, many organizations found it easy to operate at locations across the globe. E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options. Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence.

E-commerce allows organizations to reach consumers across the globe. E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options. Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence.

Which of the following are common issues experienced by e-commerce-oriented businesses? Ethical issues Decreased awareness Competitor analysis Data theft

Ethical issues Competitor analysis Data theft

Consumer-to-Consumer (C2C)

Online marketplaces where one consumer sell to another consumer. eBay, Craigslist, and parts of Amazon allow for C2C transactions.

Also known as geo-targeting, it is a type of advertising where advertisements are delivered based on a user's geographic location.

Geoadvertising

Information about geographic locations that is stored in a geographic information system (GIS).

Geodata

Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders. E-commerce technologies help to reduce the costs associated with which of following? Information selection Presence Communication Information processing

Information selection Communication

Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders. E-commerce technologies help to reduce the costs associated with which of following? Presence Information selection Information processing Communication

Information selection Communication

The practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout is called re-

commerce

Ubiquity is the ability to have a presence in many places simultaneously. E-commerce has the ability to offer products and services in many places at all times. Which of the following statements about e-commerce ubiquity are true? It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer. Refers to the degree an organization has gained access to consumers thus increasing the likelihood of product or service adoption. Gives customers the ability to purchase products and services regardless of time or location. Ubiquity increases transaction costs (the costs of partaking in a specific market).

It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer. Refers to the degree an organization has gained access to consumers thus increasing the likelihood of product or service adoption. Gives customers the ability to purchase products and services regardless of time or location.

According to a graphic provided by Statista, the most influential global e-commerce organization(s) in 2019 included: JD.com Alibaba Apple Amazon

JD.com Alibaba Amazon

B2G transactions often are executed according to guidelines and specifications included in a legal contract. B2G contracts are often executed at which levels of government? Select all that apply. Local level State level National level Individual level

Local level State level National level

Built on real-time geodata and information provided from wireless mobile devices including smartphones and tablets_____ are widely used in m-commerce.

Location-based services (LBS)

The term _____ was first used in 1997 by Kevin Duffy and refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers.

M-commerce

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis? Hiring costs Capital outlays Management costs Differentiated costs

Management costs Hiring costs Capital outlays

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis? Market/brand exposure Productivity gains Strategic gains Sales increases

Market/brand exposure Productivity gains Sales increases

Select all of the following characteristics that explain information density. E-commerce technologies increase the costs associated with communication, information collection, information processing, and information storage while increasing the relevance, accuracy, and timeliness of the information. Organizations benefit from information density because it provides them large data sets from e-commerce activities that can be used to create effective target market strategies. Information density in e-commerce also allows for consumers to more easily find prices for goods or services that are available for sale (price transparency) and the actual costs a seller paid to acquire the goods or service (cost transparency). Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders.

Organizations benefit from information density because it provides them large data sets from e-commerce activities that can be used to create effective target market strategies. Information density in e-commerce also allows for consumers to more easily find prices for goods or services that are available for sale (price transparency) and the actual costs a seller paid to acquire the goods or service (cost transparency). Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders.

Select all the correct answer responses about personalization and customization in e-commerce. Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior. Personalization is the ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets. Personalization in e-commerce includes creating marketing messages that contain the individual's name, social security number, date of birth, and purchase behavior. Customization and personalization decrease the likelihood of customer engagement and purchase.

Personalization is the ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets. Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior.

Phase 1: Phase 2: Phase 3: Phase 4: Phase 5: Phase 6:

Planning Web development Implementation Social Media Plan Social Media Implementation Mobile Platform Planning

Composed of pixels or grid cells and are often spaced in regular intervals and designed to make square shapes.

Raster data

Select all of the correct statements for user-generated content (UGC). UGC is facilitated through the use of a variety of e-commerce technologies that allow users to interact with a variety of individuals via posts in the form of images, videos, and text. UGC is not widely regarded as a reliable source of information about products or services. UGC is online content that has been created and posted by unpaid contributors such as customers or fans of a product or service. UGC includes posts to websites, blogs, and social media sites.

UGC is facilitated through the use of a variety of e-commerce technologies that allow users to interact with a variety of individuals via posts in the form of images, videos, and text. UGC is online content that has been created and posted by unpaid contributors such as customers or fans of a product or service. UGC includes posts to websites, blogs, and social media sites.

Composed using vertices and paths and includes points, lines, and areas (represented by polygons). Points are composed using XY-coordinates.

Vector data

A cost- ____ analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation.

benefit

The selling of products and services to individual consumers is considered a _____ -to-Consumer transaction. This transactional model mimics in-store purchasing at brick and mortar locations, but instead of consumers having to physically visiting a store to purchases goods or services, transactions occur entirely online.

business

M-commerce is emerging as one of the most important areas in today's e-commerce landscape. M-commerce relies heavily on progressive web applications (PWAs) and Accelerated _____ pages (AMPs). AMPs are a creation of Google and Twitter and are designed using a scaled down version Hyper-text markup language (HTML) to create fast loading web pages.

mobile

The ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets is referred to as e-commerce _____. It includes creating marketing messages that contain the individual's name, interests, and purchase behavior.

personalization

In an e-commerce presence map, the _____ incudes the methods used to reach the stakeholders and customers including desktop and mobile platforms, social media sites such as Instagram or Facebook, blogs, magazines, radio stations, and TV stations.

platform

Phase 4 of the development of an e-commerce strategy is ____ media planning. In this phase, organizations conduct research about which social media platforms best reach their target audiences.

social

The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce _____.

ubiquity

Many e-commerce sites now host areas where users can post ratings, questions, or comments about a product or service. The content that is posted in these areas is referred to as _____ -generated content (UGC).

user

Retail sales have been influenced by m-commerce in many ways. IKEA offers an ___ reality app where customers can take pictures of their rooms, spaces, homes, and the app will superimpose furniture and fixtured into the space. Using this type of m-commerce strategy, IKEA is able to increase customer engagement and sales conversion.

virtual

Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.

web