advertising and sales semester review
the internet has a wide variety of information available, but some of it is unreliable and invalid.
true
the real estate industry is one commonly using billboards for advertising
true
which of the following is a market in which a wall scale is likely not available?
Salem, OR
identifying the research design is which step in the market research process?
3
how many steps are in the process to advertise on a billboard?
5
billboards make up approximately ________________ of all outdoor media.
64 percent
which of the following describes commercialization?
input, decisions and work from businesses and individuals outside of the actual company
product positioning refers to which of the following?
a company's efforts to identify, place and sell a product in the marketplace
what is a prototype?
a working model or sample of a product
which of the following is usually found in a marketing information system?
all of the above
which of the following is a qualitative research method?
interview
the legal authorization letting one company use another company's brand for a fee is which of the following?
brand licensing
which of the following is NOT one of the discussed functions of marketing?
buying
which research method has a higher response rate than many other methods?
interview method
which of the following is an example of a tactic?
call customers to verify satisfaction
which of the following does NOT describe branding?
can be designed to reduce shoplifting or shipment costs
which of the following is the term used to describe when the entire population is surveyed?
census
which of the following did Jeffrey Harper give as an example of a product which a mass marketed?
coca-cola
which of the following is key to developing new products?
creativity
premiere panels are much more expensive than bulletins
false
thirty-sheet poster panels are the smallest sized billboards
false
how many steps are in the research process as discussed in the presentation?
five
if a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?
demographics
budget analysis is part of which step in the market research process?
developing the approach
which of the following topics within a company should NOT be addressed by research?
employee intelligence
which of the following is NOT frequently used in marketing research?
experimental method
a disadvantage to bulletins is they are much smaller than most forms of billboards.
false
which of the following describes the estimating of future results of sales by looking at current and past sales?
forecasting
the process of sales analysis includes which of the following?
gathering and comparing sales data
market research is a well-organized collection and analysis of data about which of the following?
groups of people, competitors and other market factors
which of the following is the reason product testing is not always done?
high costs and urgency
which of the following is a method for product development?
in-house development
which of the following describes a product-related service?
includes services which correspond to a physical product
which of the following is an example of an objective?
increase repeat business by 15 percent over one year
Steven is developing an advertising campaign and needs to know if television or radio advertisements would be more effective. Steven should conduct which type of marketing research?
media research
in order to __________________, marketing managers rely on hep from marketing research
meet the needs of customers
which of the following occurs when a company offers a manufacturer brand product as well as a private or generic brand product?
mixed-brand strategy
which level of management is most likely to recognize a problem within a company to be defined during the research process?
more than one level of management
interpreting data requires the data be which of the following?
organized
cause packaging is which of the following?
packaging to promote social and political causes
which of the following is the last step in the market research process?
preparing the research report
which of the following is NOT included in labeling?
price
what is the name of the company which manages more than 100 different brands within approximately 25 product lines?
proctor & gamble
which of the following is a group of closely related products created or sold by a business?
product line
a soda company has two possible recipes and conducts a blind taste test among customers to determine which recipe should be sold in stores. this is an example of which type of research?
product research
which of the following is NOT a product planning decision?
product warranties
the need for love and companionship would be included in which level of Maslow's hierarchy of needs model?
psychological needs (third level)
which of the following is NOT a type of outdoor media?
radio media
which of the following is NOT considered a product related service?
savings account deposits
which type of research did April Bell recommend for companies with a limited research budget?
secondary
the observation method should be ______________ to b most effective.
structured
which of the following describes a specific group of consumers to whom a company aims the selling of its products or services?
target market
which of the following is not an advantage of a digital billboard?
the flashing lights and rolling text catch the attention of drivers/passengers
which of the following describes product depth?
the number of different products a company offers within a given line
how are products obtained?
through an exchange
for what does marketing depend on the human resources department?
to hire people who are aligned with the marketing strategy
which of the following is NOT a reason for deleting a product or product line?
too much profit
Tony the Tiger is an example of which of the following?
trade character
premiere panels are made of vinyl instead of paper
true
which of the following decisions would be considered part of the "product" element of the marketing mix?
whether to make a product blue or red
