Advertising Test #1 Review
Which of the following is NOT a pricing objective?
goal oriented
Which of the following is NOT something companies can do to maintain their product planning success?
hire new employees
Which of the following describes a product mix?
includes all products a company makes or sells
Which of the following is NOT a goal of pricing?
increasing business from competitors
Promotion is any form of communication a business or or organization uses to do which of the following?
inform, persuade or remind people about products or services
Brand Name
is a name, term or symbol used to identify related products
Promotion
is any form of communication a business or organization uses to inform, persuade or remind individuals about products or services
Public Relations
is composed of the methods and activities used to establish and promote a positive relationship with the public
Promotional Mix
is the term used to describe the set of tools a business utilizes to effectively communicate the benefits of products or services to customers
Which of the following is a step in the product life cycle?
market maturity
Flexible-Price Policy
method of selling where the prices are open to negotiations between buyers and sellers, and allow for bargaining within a certain range
Which of the following tools is NOT part of the promotional mix?
product design
Which of the following is one of the seven steps in the product development process?
product testing
Which of the following is NOT a type of product deision which should be considered during the product planning phase?
profitability
Promotion allows businesses to improve which of the following?
public image
Product Design
refers to the way a product works or looks; can help to sell a product based on specific features.
Target Return Objective
sets a profit at a specific level often a percentage of sales or capital investment are interpreted differently
Which of the following is a true statement about profit oriented objectives?
sets out to make as much profit as possible
Status quo-oriented objectives can help with which of the following?
stabilizing prices
The promotional mix is the set of tools a business utilizes to effectively communicate which of the following to customers?
the benefits of products or services
If customers are not aware of a company's products and services, which of the following will occur?
the business will not survive
Which of the following describes product width?
the number of product lines a company offers to its customers
Which of the following describes a pure service?
Does not include a tangible product; are the primary "product" of a business
What is a product line?
a group of related items or brands sold by the same company
One-Price Policy
a price strategy in which the same price is offered to every customer who purchase the product under the same conditions.
What is a test market?
a small-scale introduction of a product to a specific area
When screening product ideas, companies should NOT evaluate their ideas bases on which of the following criteria?
advertising cost
Goods
are the physical items available for customers
Which of the following advertising strategies is used inn the product maturity stage?
build brand loyalty
Services
cannot be touched or tasted, are performed as an "action" maybe categorized as either "pure" or "product related"
