Ambush Marketing and Sponsorship
Exclusive sponsorship rights
Contract agreement for sole provision of goods/services for a sport/event
Infomercial
Lengthy commercial resembling a television program
Services
Intangible activities performed by others for money
Contract
Enforceable written agreement
Licensing
Agreement allowing one company to use another's trademarked property
Endorsement
Approval by a reputable external source
Sport/event entity
Athlete, team, league, or event on various levels
Cross-promotion
Celebrity endorsing multiple products or products for another company
Brand
Combined impressions and experiences associated with a company, good, or service
Licensee
Company manufacturing and selling products using trademarked property
Slogan
Easy-to-remember phrase
Sponsor
Exchange money, goods, or services for public recognition
Guarantee
Fee paid by a licensee to use trademarked property
Federal Trade Commission
Government regulatory agency enforcing antitrust laws
Tangible item
Item capable of being touched, smelled, tasted, seen, or heard
Branded product
Item featuring only the manufacturer's logo
Copyright
Legal protection of original works and intellectual properties
Logo
Name and/or symbol used by a business
Return on Investment
Net profit divided by investment, indicating ad/campaign success
Ambush marketing
Non-sponsoring business associating with an event to gain recognition as a sponsor
Branding
Ongoing decision-making process about the use of brands
Licensor
Organization or company holding rights to trademarked property
Advertising
Paid non-personal presentation of ideas, goods, or services
Royalties
Percentage of sales paid by a licensee to a licensor
Sport marketing
Planning and executing sports ideas, goods, and services to create exchanges
Retailing
Providing a product directly to the ultimate consumer
Sponsorship
Provision of financial or other support to an entity in exchange for public exposure
Letter of agreement
Short document outlining terms of arrangement between two parties
Testimonial
Statement by a user proclaiming benefits of a product
Trademarked property
Symbol, design, or word used to identify a good or service
Partner
Term frequently used for sponsor
Image
The way something is viewed
Social media hijacking
Using someone else's social media to distribute own messages
Exploit the sponsorship
Utilize all promotional avenues to gain brand recognition with a sponsored entity
Celebrity endorser
Well-known person who promotes a good or service
