APRD 2005 Midterm
Copywriting formula AIDA stands for what?
Attention, Interest, Desire, Action
_______ comes at the bottom of any good press release, and includes information on company
Boilerplate
______ is the term copywriters and are directors use to show work to creative directors
Content
_______ are paid placements in which you control your message
Control media
Appeal based on speakers character is
Ethos
What are Aristotle's three persuasion techniques
Ethos, Pathos, Logos
T/F Paid media is uncontrolled
False
T/F: When writing for ears you should always use passed tense when possible.
False
earned media is controlled
False
in ______ all related messages are coordinated and sent and send the same message to target audience
IMC
_______ most important to least important
Inverted Pyramid
Appeals to audience's intellect
Logos
ads to fit form and function of surrounding contents
Native ads
Company's website is an example of
Owned
An appeal to target audience's emotions is
Pathos
Which of these is not the best purpose for writing a backgrounder
Provide easy facts for the news story, which should be in the news release
Social media is what kind of media
Shared
________ is a visual example of words and pictures combined
Storyboard
Which writing task requires substantive research
Strategic Message Planner
T/F The ultimate goal of message planning is to discover the idea that motivates the audience
True
T/F an announcement news release is an objective news release
True
T/F effective audio includes a clear call to action
True
T/F: Featured news release is considered a soft story
True
News media placements and blogs are:
earned
Persuasive message is designed to _________
influence target market
What are not primary audience for digital news room
potential employees other employees
First step in writing process
research
What does the s in peso stand for
shared
Main philosophy of strategic writing
to write strategically, message should be strategic
