ARTS 224

What is the rule of thirds?

A compositional technique using asymmetry to create visual interest and balance

How is a design concept expressed?

A design concept is expressed through the interaction of type and image in a composition.

What is the significance of understanding the figure/ground relationship?

A designer considers the ground as an integral part of the composition.

How does the format play a role in composition?

A designer should compose all graphic elements in response to the edges or outermost boundaries of any print or digital page.

What does a graphic designer do?

A graphic designer is a professional practitioner who conceives and gives form to ideas and content (images and text). Graphic designers create experiences and solve a wide range of visual communication problems working with a variety of clients. Graphic designers contribute to visual popular culture. *All of the above*

What is design thinking?

A protocol for experimentation, discovery, and solving problems

What is a typeface?

A typeface is the design of a single set of characters unified by consistent visual properties.

What is a visual brief collage board, and what's its purpose?

A visual brief collage board is a pictorial way of determining strategy, an alternative to using written strategy. The purpose of a visual brief is to use as a tool with clients and focus groups to foster an understanding of a possible design solution. The purpose is to use as a guide to the project. ***All of the above***

When designing a poster, what should you always employ to ensure communicating your design concept? Select the incorrect response.

Always employ a bright color palette

What is branding, and what might a branding program encompass? Select the incorrect response.

Branding is the creation of emoticons for a new product or service.

What are general typographic design concerns?

Clarity of visual communication Appropriate selection of typeface(s) for audience, content, and context Aesthetics and meaning What the relationship between type and imagery communicates ***All of the above***

Which is not a goal of advertising?

Create visual interest in order to attract people Communicate a clear and relevant message Motivate people to buy Make people realize they can get more info or visit a website Raise awareness *Discourage people from sharing brand messages on social media*

What do people expect and desire from interactive experiences?

Easy to navigate experiences Useful experiences Frustration-free experiences All of the above

What is one main design consideration when designing a poster series?

Establish elements of correspondence so that the posters seem to be related to one another, like triplets or cousins.

A design brief is a short answer to a design problem.

False

A goal of poster design is to always design the communication from the top down.

False

A visual identity is only the brand name and tagline.

False

Designers prefer not to ask essential questions to investigate a design problem.

False

Designers use contrast for decoration.

False

Information architecture is signage on a building complex.

False

Information architecture is the designer's guide to the design brief.

False

Selecting stock well means you can use the imagery as you like, without thought to the stock house rights.

False

Using very different typeface(s) for each solution media channel is a consideration for establishing coherence across a brand identity.

False

What is graphic design?

Graphic Design is visual communication using type and images. Graphic design is making information and content clear and accessible. Graphic design is service and actions: realized concepts and experiences that benefit people and that people can participate in. *All of the above*

What are some creative thinking tools designers employ?

Improv Brainstorming Osborn's checklist Mapping Exquisite ***All of the above***

On behalf of a brand, cause, individual, or group, an advertisement is a specific message constructed to do what?

Inform Persuade Promote *All of the above*

Which of the following is not among the general categories of type alignment?

Left-aligned: Text aligned to the left margin and ragged or uneven on the right side; it is also called left-justification or flush left/ragged right Right-aligned: Text aligned to the right margin and ragged or uneven on the left margin; it is also called right-justification or flush right/ragged left Justified: Text aligned on both the left and right sides Centered: Lines of type centered on an imaginary central vertical axis Runaround: Type wraps around an image, photograph, or graphic element; it is also called text wrap. Asymmetrical: Lines of type composed for asymmetrical balance—not conforming to a set, repetitive arrangement. ***Frame: Type is set around the perimeter of a page.***

What are margins, and why are they important?

Margins are the blank space surrounding an image or text on the left, right, top, or bottom edge of a page that can frame it. Margins present content. Margins also afford space for page numbers, running heads in publications, notations, captions, headings, titles, and credits. ***All of the above***

Which of the following are not among the mobile design basics?

Never consider the content—only consider the grid.

Which of the following would not be among the guiding principles for animation or motion?

Never start with music.

What are the four stages in the concept generation process?

Preparation, incubation, illumination, verification

Name media channels where we distribute graphic design.

Print, broadcast, web, mobile, out-of-home, social, and experiential

What roles does proportion play in graphic design? Which response is incorrect?

Proportion has to do with the percentage of primary colors in a composition.

When designing with type for the screen, which of the following would not be among the considerations for a typeface?

Set type slightly smaller for the screen than you would for print

What are the laws of perceptual organization?

Similarity, proximity, continuity, closure, common fate, and continuing line

What does web design involve?

Strategy Collaboration Concept development Planning Design Development Prototyping Implementation All of the above

What is a design concept?

The primary creative reasoning, the intention underlying the visual communication

What is the purpose of branding?

The purpose of branding is to ensure notice for a quality product, service, entity, individual, or commodity. The purpose of branding is to ensure notice in an overcrowded, competitive marketplace, relevant and engaging branding can ensure notice for a quality product, service, entity, individual, or commodity. The purpose of branding is to distinguish and build the value of the brand or entity. *All of the above*

Contrast would not be necessary for which of the following?

To soften the range of colors or grays

A conventional creative team in an advertising agency is composed of a copywriter and an art director.

True

A designer creates unity by repeating colors throughout a composition or work (multipage screens, pages, or frames).

True

A designer must determine whether symmetrical versus asymmetrical margins function best and have more impact.

True

A designer uses the formal elements of two-dimensional design to build images, patterns, letterforms, diagrams, animations, and design relationships to visually communicate a design concept.

True

A sign is a visual mark or a part of language that denotes another thing. A symbol is an image that has an arbitrary or conventional relationship between the signifier and the thing signified.

True

Always remember that the grid should accommodate the content and not force the content into an unaccommodating grid.

True

An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own.

True

An integrated media campaign works across media channels, which might include print, broadcast, interactive, mobile, social, video-sharing, other screen-based media, out-of-home media (outdoor, public), and unconventional media.

True

Brand strategy is the core tactical underpinning of branding, uniting all planning for every visual and written brand expression.

True

Designers employ a grid because it acts as a compositional structure that provides continuity and congruence.

True

Graphic design and advertising help make information accessible in print and on screen, build brands, and promote competition (which can result in the research and development of goods and services).

True

Information architecture is the organization of website content into hierarchical order.

True

One way to integrate type and image is to make the image the star and the typeface neutral.

True

Selecting stock appropriately and well entails understanding shape, orientation, lighting, point of view/angle, color palette, and composition.

True

The aim of chunking is to break content into digestible amounts to make reading easier.

True

The three phases of production are preproduction (planning; storyboard), production (creation; actual making of the motion piece), and postproduction (usually, editing, soundtracks, and corrections).

True

Thumbnail sketches are preliminary, small, quick, unrefined drawings of ideas, in black and white or color.

True

Visualizing techniques include sketches and rendering.

True

When type and image share characteristics, their relationship can be sympathetic, possessing similar characteristics resulting in agreement, in harmony.

True

The generally accepted five-phase model in the design process is: research, strategy, concepts, design, implementation.

True ***Also in the textbook it says Research, Analysis, Concepts, Design, Implementation* so be careful of the wording***-

Should each designer be responsible for practicing in ethical ways?

Yes, each design solution has different economic and social benefits, and results in consequences that affect all.

A designer must determine whether symmetrical versus asymmetrical margins function best and have more impact.

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