Attitude Functions: Why we form attitudes on the first place

knowledge function

attitudes aid in the interpretation of new stimuli and enable rapid responding to attitude- relevant information

identity or self expression function

attitudes can permit the expression of central values and beliefs and thereby communicate who we are

mere exposure

by having seen an object previously, but not necessarily remembering having done so, attitudes toward an object can become more positive

self esteem function

function in which holding particular attitudes can help maintain or enhance feelings of self- worth

ego defensive function

protecting ourselves from unwanted or unflattering views of ourselves by claiming particular attitudes

impression motivation function

using attitudes to lead others to have a positive view of us. when motivated to do so, the attitudes we express can shift in order t create the desired impression on others