Audience and Purpose Content Assessment Review
To convince more people to recycle
Identify the purpose of a piece of writing when given details about the task or audience. A student has been assigned to write a paper about the many reasons recycling helps a community and the planet as a whole. What is the most likely purpose of the essay?
To explain to parents the benefits of adopting a new schedule at their child's school
Identify the purpose of a piece of writing when given details about the task or audience. A student has been told to write a speech about a year-round school. The audience of the speech will be parents whose children attend a school with a traditional schedule. What is the most likely purpose of the speech?
primary
Imagine you are telling one of your friends ("X") about something personal that happened to you over the weekend. As you're recounting the event, your other really good friend walks in ("Y"), and sits down with you guys. You continue to tell the story, but subconsciously leave out a few details that you wouldn't have if it was just friend "X". One of your audiences for the story you tell is friend "X". Is friend "X" your primary or secondary audience?
to persuade; people who care about homeless animals
Read the description of a written text. A flier advertising a raffle to benefit the local animal shelter What is the most likely purpose and audience for this text?
the person or group of people who receive the communication/text directly, and usually are the speaker's intended audience
The "primary audience" of a test is:
the person or group of people who may indirectly receive a communication/text, and may not be the speaker's intended audience
The "secondary audience" of a text is
secondary
The following is an ASPCA (American Society for the Prevention of Cruelty to Animals) advertisement. It features a dog rolled onto its back, mouth open in what looks to be a smile; the dog also takes up the majority of the image. The text reads, "hey, that tickles...We don't speak the same language. You just know what I'm saying." Considering ASPCA's ultimate authorial intention (purpose) in creating this advertisement, would well-informed animal activists be the primary or secondary audience?
The closed-toe shoe, one that many young people wear, is made to look like it is frightened or frightening by the manipulation of the shoe laces, eyelets, and the opening where a person's foot would go.
The following text is an Icaden Athletics foot cream ad (the cream treats a disease called "Athlete's foot", which causes swelling, itching, flaking, etc., and is usually caused by wearing closed shoes and/or keeping your feet wet for prolonged periods of time). Knowing the speaker's purpose in creating this ad for a primary audience of active young men and women, which of the following best describes the speaker's choice of strategies to communicate with that particular audience group?
True
True or False: A writer's purpose can change from audience to audience.
