BA 320 Exam 2

________ comprises the vast majority of e-commerce by volume.

B2B

________ is an approach to managing information across an entire organization.

Data governance

It is more secure for a buyer to use the telephone or mail to arrange or send payments than to use a computer.

False

________ is the most popular query language used for interacting with a database.

SQL

Which of the following is NOT a reason managing data is difficult?

The amount of data is decreasing exponentially with time.

Amazon Business stays competitive in niche markets by using a long tail strategy.

True

Disintermediation is a threat of substitute products from Porter's Five Forces.

True

Which of the following is an accurate representation of the data hierarchy from smallest to largest?

bit, byte, field, record, file, database

Less than ________ percent of all web content is composed in Hindi, the first language of approximately 260 million people.

0.1

More than ________ percent of all online content is written in English.

50

You adopt a child and need to update your healthcare benefits to include that new child. This is an example of ________ e-commerce.

B2E

Which of the following is NOT a problem associated with Big Data?

Big Data can be structured, unstructured, or semi-structured.

Which of the following is TRUE?

Big Data systems perform well because they contain huge amounts of data on which to base their predictions.

Which of the following is NOT a reason some U.S. companies are moving their call center operations back to the U.S.?

Cost

________ involves ________ a task to an undefined, generally large group of people in the form of an open call.

Crowdsourcing; outsourcing

________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else.

Cyber-squatting

________ is the process of buying, selling, transferring, or exchanging products, services, or information through computer networks.

E-commerce

If you purchase an e-book from Amazon, it is a clicks-and-mortar transaction.

False

Once caught and banned from Facebook, fraudulent affiliates find it nearly impossible to circumvent the problem or move forward.

False

Scams and misleading advertisements are an entirely new phenomenon due to the ubiquity of the Internet in our daily lives over the past 20 years.

False

________ is NOT an advantage of twisted-pair wire.

High bandwidth

________ is an advantage of coaxial cable (compared to twisted-pair).

High bandwidth

Which is NOT a benefit for buyers using Amazon Business?

It can ship products directly to businesses' customers.

________ is the overarching function that describes the activities and processes to acquire goods and services.

Procurement

Affiliate marketing is when a merchant pays a commission to another online entity for directing business to the merchant's website.

True

The web makes disintermediation easier, particularly for online services.

True

________ allows participants in one location see participants, documents, and presentation at other locations.

Videoconferencing

Which of the following is NOT a characteristic of Big Data?

Viscous

________ is a disadvantage of telecommuting.

Visibility

________ is the movement of information as it progresses through the sequence of steps that make up an organization's work procedures.

Workflow

You own a restaurant in New York City. This is an example of a ________ organization.

brick-and-mortar

You sell popcorn in downtown Chicago. It became so popular that you started a website so people all over the country can get your popcorn delivered to their doorstep. This is an example of a ________ business.

clicks-and-mortar

The ________ provide(s) information on each attribute and why the attribute is needed in the database, who uses it, and how it should be updated.

data dictionary

An/The ________ connects networks of multiple organizations so they can communicate securely.

extranet

Databases maximize ________; this means ________.

independence; applications and data are not linked to each other, so all applications are able to access the same data

Intellectual capital is another term for ________.

knowledge

A data ________ is a low-cost, scaled-down version of a data ________ that is designed for the end-user needs in an SBU or an individual department.

mart; warehouse

You use your smartphone to look up how much money you have in your bank account. This is an example of ________ commerce.

mobile

The ________ key is an identifier field that uniquely identifies a record

primary

Knowledge management is a process that helps organizations manipulate important knowledge that comprises part of the organization's memory, usually in a(n) ________ format.

unstructured

You are a musician. You only sell your songs on iTunes. This is an example of a ________ business.

virtual

A data ________ is a repository of historical data that are organized by subject to support decision makers in the organization.

warehouse

B2B typically has margins of 2-4 percent; Amazon ________ make money ________.

does; through high volume in B2B

Data marts and data warehouses are ________; this means they ________ be updated by users.

non-volatile; cannot

In ________, manufacturers or retailers sell directly to customers.

online direct marketing

The relational database model is based on the concept of ________-dimensional tables.

two