BBA Ch. 14

Which statement about audience concerns is true?

Speakers can prepare for audience concerns by considering them beforehand.

When writing a speech, what is the most vital question to consider?

How will the audience benefit from what I am proposing?

True or false: When developing a presentation about a new product, you should spend more time giving information about the product if the audience is unfamiliar with it.

True

Which of the following are applications of the AIM planning process in presentations and speeches?

conducting an analysis of the presentation's listeners including supporting points to the key ideas highlighting topic-related conclusions

In business communication, professionals with blue MVSs respond to logic that

considers the whole.

Audience members typically decide which of the following during the preview of a presentation?

if they will pay attention and listen to the presentation if they think they have something to gain from the presentation if they are willing to act on what they hear

Which of the following are aspects of the AIM planning process?

information audience message

If you want to appeal to a professional with a hub MVS, you should focus on which two of the following?

option-oriented language benefits to clients and customers

Which three of the following types of attention-getters are the most effective?

rhetorical questions dramatic demonstrations testimonials

The first step of the AIM planning process may be difficult for a business presentation because you may not know

the makeup of the audience.

What is the first step in the AIM planning process?

understanding the needs of your audience

When preparing a speech about a business product, what should you find out about your audience?

what they know about the product the source of their information about the product