BCOM 3360 Ch 7

Lousia wants to use a title to tell readers about the content of a section that follows and also to identify the topic. Which of the following should she use? A. Descriptive heading B. Subtopic C. Subsumption D. Sublimation E. Subordination

A. Descriptive heading

What revision technique should be used to correct the following sentence: "Bill's tasks include copying the reports, generating the time log, and the creation of accounting statements." A. Impose parallelism B. Correct hedging sentences C. Correct dangling modifiers D. Replace awkward references E. Correct camouflaged verbs

A. Impose parallelism

Which one of the following improves the clarity of a message?

Avoiding the use of dangling modifiers

A good type size to use for the body of a printed business messages is ______ points. A. 24 B. 10 to 12 C. anything above 18 D. 12 to 18 E. anything below 10

B. 10 to 12

When distributing a communication, which delivery consideration is MOST affected by how much work is involved for you and your audience? A. Privacy B. Convenience C. Cost D. Security E. Time

B. Convenience

Which of the following is an effective alternative to using conventional sentences for important ideas? A. Paragraphs B. Lists C. Blocks D. Boldface E. Narratives

B. Lists

Juana is proofreading her document by first looking for content errors and then checking for layout errors. Which of the following proofreading techniques is she using? A. Using perceptual tricks B. Making multiple passes C. Giving herself distance D. Reviewing high-priority items E. Staying focused

B. Making multiple passes

What are margins? A. Margins are vertically aligned spaces between text and columns. B. Margins define the space around text and between text columns. C. Margins are white space around text and graphics. D. Margins are vertically aligned blank spaces around text and graphics. E. Margins are right-aligned spaces between text and columns.

B. Margins define the space around text and between text columns.

Rena is editing a novel for a client. In which of the following cases should she edit the style to be more like her own? A. She finds the style confusing. B. She has been asked to rewrite in her own style. C. She finds the style complicated. D. She has difficulty keeping track of characters. E. She has difficulty following the plot.

B. She has been asked to rewrite in her own style.

What is white space? A. White space is right-aligned blank space around text and graphics. B. White space is blank space around text and graphics. C. White space is the space between text and text columns. D. White space is right-aligned space between text and columns. E. White space is vertically aligned space between text and columns.

B. White space is blank space around text and graphics.

Kayla wants to use a title to tell readers about the content of a section that follows and also to help readers to think a certain way about the topic. Which of the following should she use? A. Subsumption B. Subordination C. Subtopic D. Informative heading E. Sublimation

D. Informative heading

Which of the following questions should be considered while revising for content? A. Is the writing as concise as it can be? B. Who is the target audience? C. Are any points repeated unnecessarily? D. Is the information accurate? E. Can the readability be improved?

D. Is the information accurate?

Which of the following is a design/layout error that can occur when creating a document? A. Grammatical error B. Punctuation mistake C. Missing file D. Missing or incorrect page number E. Browser compatibility problems

D. Missing or incorrect page number

Which of the following is a limitation of a readability index? A. Number of syllables B. Sentence length C. Paragraph length D. Proper word usage E. Word length

D. Proper word usage

Which of the following is the correct description of the term typeface? A. Typeface refers to any modification that lends contrast or emphasis to type. B. Typefaces have no crosslines at the end of the characters. C. Typefaces tell readers about the content of the section that follows. D. Typeface refers to the physical design of letters, numbers, and other text characters. E. Typefaces have small crosslines at the end of each character stroke.

D. Typeface refers to the physical design of letters, numbers, and other text characters.

The convenience offered by electronic communication needs to be weighed against ________. A. customer preference B. cost C. format D. security and privacy concerns E. time

D. security and privacy concerns

As a general rule, the cost of distributing a business message should be balanced against _______. A. your career goals as they relate to the message B. the number of recipients C. the length of the message D. the benefits E. the location of the audience

D. the benefits

A(n) __________ is a verb that has been changed into a noun; they should be avoided in your message as they often increase the length of a sentence without adding any value.

camouflaged verb

Factors you should keep in mind when you are __________ your message are cost, convenience, time, security, and privacy.

distributing

White space is used to __________.

guide the reader's eye

A __________ is a brief title that tells readers about the content of the section that follows.

heading

A descriptive heading __________.

identifies a topic

A(n) __________ guides readers to think in a certain way about a topic.

informative heading

A __________ can give you a rough idea of the complexity of a piece, but it can't evaluate its true reading quality.

readability index

When you have finished your first draft, the first task to complete is to __________ your document.

revise

The classic style of document design uses a __________ typeface, such as Arial, for headings.

sans serif

A __________ typeface, such as Times New Roman, is used in the classic style of document design for the regular paragraph text.

serif

In written messages, lists __________.

simplify complex subjects, highlight main points, and break up a page or screen visually

A __________ is a subordinate title that indicates a subsection of a major section.

subheading

Bold, italics, and underlining are examples of __________, which are modifications that lend contrast or emphasis to type.

type styles

White space is __________.

any space that is free of text or artwork in a message

Which one of the following sentences uses camouflaged verbs?

"The administrative department undertook the implementation of a new payroll system."

Which one of the following best describes type styles?

Any modification that lends contrast or emphasis to type

Which of the following should a person consider while designing and creating multimedia documents?

A well-planned message structure is essential for documents.

How does document design improve readability? A. Professional design elements influence reader's perception of the communication before he or she reads a single word. B. Adding a background image to the text can enhance a subliminal message. C. Design elements add variety and fun to a document. D. Inconsistent design elements keep the readers focused on the document. E. Smaller typeface allows the writer to add more detail without extending the length of the document.

A. Professional design elements influence reader's perception of the communication before he or she reads a single word.

When editing a complex piece of writing, a writer should do which of the following? A. Set the work aside for a few days. B. Give the work to a professional editor. C. Have a friend revise the work. D. Edit immediately while the ideas are still fresh. E. Edit quickly to avoid overthinking the problem.

A. Set the work aside for a few days.

Emila wants to draw attention to a smaller topic in her report that belongs with a larger general topic. Which of the following should she use? A. Subheading B. Subtopic C. Subsumption D. Subordination E. Sublimation

A. Subheading

In a long message, what is important to consider when evaluating the beginning of the message? A. The first few paragraphs establish the subject, purpose, and organization of the material. B. The headings grab the reader's attention. C. There is a summation of important information in the event the reader does not want to read the whole message. D. The first few paragraphs establish your expertise in the subject area. E. The first few paragraphs are vague to allow the writer to build a strong case later in the message.

A. The first few paragraphs establish the subject, purpose, and organization of the material.

Revision is a step-by-step process. Revision for ________________________ should be done first. A. content B. readability C. tone D. organization E. style

A. content

Which of the following is a tip when editing for clarity? A. Do not break up overly long sentences; this might change the meaning of the sentence B. Do not reword long noun sequences C. Correct dangling modifiers D. Do not impose parallelism E. Do not replace camouflaged verbs

C. Correct dangling modifiers

Sam is proofreading his document by double-checking the spelling of names and the accuracy of important dates. Which of the following proofreading techniques is he using? A. Using perceptual tricks B. Staying focused C. Reviewing high-priority items D. Making multiple passes E. Giving himself distance

C. Reviewing high-priority items

Compared to short and medium sentences, long sentences __________. A. are useful for showing the relationships among ideas B. indicate that the sender as a well-educated writer C. are often the best for conveying complex ideas, listing multiple related points, or summarizing or previewing information D. are easily understood because they contain more information and usually have a more complicated structure E. can be processed quickly and are easier for nonnative speakers and translators to interpret

C. are often the best for conveying complex ideas, listing multiple related points, or summarizing or previewing information

When editing a business document for tone, a writer should spend a few extra minutes on the __________ and the _________ of the message, because these areas usually have the most impact on the audience. A. tables; graphs B. introduction; executive summary C. beginning; end D. headings; lists E. grammar; readability

C. beginning; end

The purpose of revising for ________________________ is to make a document interesting and easier to skim. A. tone B. style C. readability D. content E. organization

C. readability

Due largely to the prevalence of reading them on screens rather than in print, the body text of most contemporary documents now use a(n) _________ typeface. A. all-uppercase B. serif C. sans serif D. italic E. boldface

C. sans serif

The visual design of text is known as the __________. A. font B. type setting C. typeface D. type style E. character design

C. typeface

Which one of the following should be considered the least when choosing a distribution method?

Conciseness of the message

When a writer delays proofreading for two days after finishing a first draft, what proofreading technique is the writer using? A. Using perceptual tricks B. Staying focused C. Being vigilant D. Giving herself distance E. Making multiple passes

D. Giving herself distance

"The company will turn a profit next year, and we owe our success to the work of our excellent employees to whom we owe our gratitude and probably a raise because they all work extra hours without being asked." is an example of which of the following? A. Fact-based data B. A hedge sentence C. A culturally biased sentence D. Awkward references E. An overly long sentence

E. An overly long sentence

__________ headings are used to identify a topic, while __________ headings direct readers to think in a specific way about a topic. A. Informative; descriptive B. Introductory; descriptive C. Informative; introductory D. Introductory; informative E. Descriptive; informative

E. Descriptive; informative

__________ headings help guide readers to think in a specific way about the subject. A. Journalistic B. Descriptive C. Instructional D. Editorial E. Informative

E. Informative

Which of the following is known as the quality inspection stage? A. Copyediting B. Postwriting C. Secondary research D. Primary research E. Proofreading

E. Proofreading

Before sending messages, Zafar always converts them to PDF format. What would be the BEST reason for doing this? A. Time B. Uniformity C. Convenience D. Cost E. Security and privacy

E. Security and privacy

Michael turns off the music and closes his office door before proofreading. Which of the following is he doing? A. Making multiple passes B. Using perceptual tricks C. Giving himself distance D. Reviewing high-priority items E. Staying focused

E. Staying focused

Joshua is proofreading his document by reading it aloud and carefully pronouncing each word. Which of the following proofreading techniques is he using? A. Staying focused B. Reviewing high-priority items C. Making multiple passes D. Giving himself distance E. Using perceptual tricks

E. Using perceptual tricks

Which one of the following tasks immediately succeeds the act of producing the first draft of your message?

Revising

Which one of the following problems should a writer look out for while proofreading business documents?

Undetected mistakes from the writing, design, and layout stages

Which one of the following is true of designing messages for improving readability?

Using shorter words, simple sentences, effective headings, and bullet lists allows readers to easily skim.