BCOM 3360 Test 3
The communication style of a professional with a red MVS focuses on which of the following
-action-focused language -results-oriented logic
which of the following can help improve the overall design of electronic slides used in business presentations
-developing simple charts and diagrams -using a design expert -focusing on key information
Which of the following are accurate statements about the sandwich approach in performance reviews?
-it is less effective for employee improvement than emphasizing bad news -it sometimes promotes the continuation of poor performance -it occurs when a manager compliments an employee, then gives negative feedback followed by positive comments
Considering how bad news affects others is one application of the
FAIR test
One important consideration when delivering bad news to customers is to
avoid placing the blame for the situation on them
in a business presentation, the content of any slide should
be easy to read and understand
When delivering bad news, it is important to
be honest and open
to define research problems, the projects staled goals should be
-target -achievable -specific
Face-to-Face performance reviews
are often intensely stressful for managers
using stories in business presentation can increase a speakers
influence
Blogs and other online sites offer much business information; however
-some of them are not reliable -they are not formal edited or reviewed
Which of the following are resources for business research offered by most libraries?
-online database -scholarly journals -business periodicals
Which of the following can be sources of data for primary research?
-interviews -surveys -focus groups
which of the following criteria are part of the FAIR test
-your real motives in making the presentation are accessible -the presentation is factually correct
Face-to-face performance reviews
-are stressful for both managers and employees -tend to more stressful when they are negative -are a regular occurrence for most professionals
which of the following are leading questions
-as a resident of a city -since employees should earn more than the minimum wage
documenting sources for a business report helps decision makers
-assess the quality of the data -have confidence that the data was collected in a methodical way -trust the researchers finding
Which two of the following are key strategies when creating slides for business presentation
-avoid making the slides too complicated -make sure that the slides are easy to process
Which of the following are typically used to create a focal point within a chart?
-color -bold or italic text -callout boxes
When delivering bad news, you should
-discuss steps that can be taken to overcome the current situation -take a positive tone as you discuss solutions -suggest solutions that the recipient can control
Professionals with red MVSs respond most strongly to which two of the following aspects of a presentation
-discussing short-term goals -remaining focused on key points
simone is unsure how to narrow her research topic. which of the following are recommended options she should pursue
-discussing the topic with a librarian -talking to trusted classmates -consulting with her instructor
Which of the following are used as support material for business presentations
-statistics -analogies -relevant professional experiences
a two-page report need to include a cover page if it is to be submitted to
-stockholders -venture capitalists -loan officers
a white a paper is
a report on an issue by an organization, often with a specific agenda
in a business presentation, a story told passionately to gain the attention of audience members is known as
a vivid example
When bad news must be delivered
planning should begin as soon as possible
when presenting an audience with charts and tables and there numerical information, which of the following should be your primary concern
emphasizing the message that you want the audience to remember
When writing a speech, what is the most vital question to consider
how will the audience benefit from what I am proposing
The most effective way to deliver bad news with medium to high severity to a long-term business partner or client would be to communicate
in person
One way to pass the FAIR test for respect would be to seek to have the bad-news message you are delivering
recognize the inherent worth of others
in a business presentation, the entertainment value of a story is
secondary to the information value
Maria responds to a colleague's idea by saying, "No, that will never work. It's completely inappropriate. Thanks so much, though." This is an example of
token appreciation
Showing sincere concern in a bad-news message is largely a question of
tone
True of false: when developing a presentation about a new product, you should spend more time giving information about the product if the audience is unfamiliar with it
true
True or false: For most bad-news messages, the rationale for the bad news is given first
true
True or false: researchers should clearly show how their recommendations are connected to the facts in their report
true
true or false: a fatal error in a business presentation is to present evidence but leave out central positions
true
A teaser message is a
type of buffer
Important aspects of delivering bade news include
-delivering it in such a way that it shows goodwill towards the recipient -striving to avoid buying bridges with the recipient -leaving open the possibility of working with the recipient in the future
How long should it normally take for a reader to understand the key concepts depicted in a chart?
10-15 seconds
To maintain audience interest, stories used in business presentations should typically last
30 to 60 seconds
Which of the following are common types of buffers for bad-news messages?
-giving a compliment -a neutral statement -appreciation
Accepting negative feedback from performance reviews
-requires recognizing and naming negative emotions -requires a great deal of emotional intelligence -may involve feelings of fear or anger
What three aspects of bad news should you consider when deciding how to deliver the message?
-severity -controllability -likelihood
Cindy has to write a research paper for a university class. which of the following actions should she take during the planning process
-she should choose a topic that will help her in her academic program -she would consider writing down three to five research topics she is interested in
true of false: in business presentations, key messages should be written to appeal to everyone in the audience
false
which of the following is an effective use of charts and diagrams on slides during presentations
making complicated data relationships more understandable
while compiling a business report, Mary finds the discussion of a survey in a scholarly journal. she does not copy the text exactly but convey the meaning of the material in her own words in her report. she also cites the source of the information. this is called
paraphrasing
What are some differences between evaluating excellent performers and evaluating poor performers?
-poor performers should be told that they must improve -the message for excellent performers should be generally positive
When professionals with hub MVSs listen to business presentations, they respond best to which of the following
-presentations that hold clear business logic -language that presents several options
what are the last steps in preparing a report
-proofread the document -check for fairness -seek final feedback from colleagues
what are some recommendations concerning the use of support material for a business presentation
-provide only strong support material -avoid overwhelming listener with support material -have additional support material ready in case you need it
Which of the following are steps of the PREP method for a business presentation
-providing an example -stating a position
decision makers depend on business reports to
-recommend actions based on the data-provide the correct information -analyze the information properly
Which factors should you consider when evaluating the quality of data from secondary research?
-relevance -adaptability -reliability
surveys should be worded so that participants will
-respond accurately to each question within a few seconds -read each question in 10-20 seconds
The structure of a presentation includes which three of the following elements
-review -preview -view
what should you do the reviewing a business report that you are producing
-review it to check for typos and other mechanical errors -take several days to complete the review -read the entire document repeatedly, considering it from various viewpoints
which of the following might a business reports table of contents include
-second level headings -first level headings
To develop primary research skills for business communications, you should study
-spreadsheet software -statistical and quantitative analysis
A preview statement should
-summarize the reports key message -give the reader a general idea of what the report covers
which two of the following would likely benefit for being presented as a list with bulletin or numbering in a business report
-summarizes of five surveys, with statistical information and source citations -the top 10 innovations that made our company the industry leader this year and how much profit each generated
a chart is a business message should
-support the most important thoughts in the business communication -depict business ideas or relationships -be self explanatory
in general, a consumer research survey should
-take no longer than 5 minutes to complete -contain fewer than 5 or 6 questions
Which two of the following have reliable guidelines for documenting sources in a business report
-the APA style website -the Purdue online writing lab
How much the recipient can affect the outcome of bad news is called
controllability
text taken word-for-word from a source is called
direct quotation
In a business situation, after delivering bad news and explaining why things turned out this way, you should
discuss what this development means for the recipients
true of false: in business reports, positivity is more important than objectivity
false
what is a guideline for the effective use of electronic slides in a business presentation
show no more than one slide for every minute or two of a presentation
To prevent personal biases from influencing research, you should
-consider the data from various viewpoints -frequently evaluate whether you are being fair -consider all available facts
in business communications, data analysis typically involves which of the following types of software
-databases -spreadsheets -statistical software
Professionals with green MVSs respond best to presentation that
-offer all relevant facts -describe conclusions carefully and objectively
if you want to appeal to a professional with a hub MVS, you should focus on which two of the following
-option-oriented language -clear business logic
which of the following are recommended ways of improving the formatting of a table
-ordering entires alphabetically or in some way -presenting comparative data series vertically -indenting appropoarte items
which of the following requires a source citation
-paraphrase -ideas borrowed from a secondary source -direct quotation
Why is it important to gather facts from a variety of sources so you can make fair, objective decisions before delivering bad news?
-Since the consequences of the bad news might be severe, you should be sure of the facts and possible solutions -Your initial interpretation of the situation might be the only valid way to look at it -Although the situation might be upsetting, usually the solution should not be based on emotion
The review section of a business presentation contains which of the following
-a call to action -a brief summary of the key messages
ideally, stories used in business presentations should be which of the following
-drawn from real life -factual -honest
a well-written heading should be which of the following
descriptive and engaging
the appendixes of business reports commonly include
reference materials
In a bad-news message, a buffer
should appear at the beginning of a message
in direct bad-news messages
the bad news is delivered, than a rationale is provided
when two or three key messages are developed for a presentation, they should be
the focus of the presentation
Which of the filling are true when breaking bad news to external partners
-A written notice usually calls for a follow up phone call or visit -a written message is good for formal notices -the richness of the channel should increase with the severity of the news
why is using a story line approach in business presentations if effective
-It creates an emotional connection for audience members -it helps audience members better remember the presented information
Which of the following statements about performance feedback are true?
-It is important, even if it is negative -It can be counterproductive if you react to it improperly -It helps you improve your skills
which of the following statements are true about bad-news messages?
-They can be delivered through different appropriate channels -They should be delivered promptly -They should show goodwill toward the recipients
Which of the following consideration in timing the delivery of bad news are true?
-You can lose credibility if others think you have wrongfully waited to deliver bad news -If you deliver bad news without the details, you can create unnecessary worry.
Which of the following are examples of good practices in delivering bad news in writing to colleagues?
-a clear of the rationale behind the company's moves -an optimistic statement about future opportunities -a buffer statement to soften the impact
During the delivery of bad news
-a positive tone can make people feel positive about receiving negative feedback -it is important to notice the recipients nonverbal behavior -a negative tone can make people feel negative about receiving positive feedback
which go the following are typically included in the back matter of a formal report
-appendixes -a reference list or bibliography -attachments
Which of the following are formatting guidelines for any kind of chart
-avoid using many bright colors -avoid unusual fonts -make sure all text is horizontal
because people use business reports to make high-stakes decisions, the research should be
-based on data gathered over week, months, or even years, if necessary -thorough and careful
to write a strong introductory section of a business report, you should
-briefly explain the background of the problem -begin by stating the problem -end with a summary of what is in the report
Which of the following statements about numerical information is business are correct?
-business operating expenses, budgets, and customer behavior are expressed with numbers -some management experts consider communicating with numbers to be a core competency
Which three of the following statements are true about getting others to review your bad-news messages?
-having others review your message can give you a neutral, objective view -it is usually fine for others to review the messages if the news is to be delivered to a group of customers -it is inappropriate for others to review the messages if the news is personal or confidential
in a business presentation, slides should have which of the following characteristics
-highlighting of key data -highly legible font size
Claire is giving a presentation to a group of busy executives. which of the following should she be sure to do to ensure a successful presentation
-she should reemphasize her key takeaway messages throughout the presentation -she should summarize her key takeaway messages at the beginning of the presentation
Which of the following statements about bad-news messages are correct?
-sometimes it is preferable to deliver them in writing -they can be delivered through a mix of channels -they are usually best delivered vocally, face-to-face
What are reasons that documenting sources of information for business reports is essential?
-when you are writing the report, you might need to refer to the source document again -accurate and complete documentation establishes that the report is credible -people will using the report to make high-stake decisions
Research has shown that
-within the company, bad-news messages should show appreciation and indicate what is likely to happen next -delivery of bad news through an impersonal email is an unwise business practice -poor delivery of bad news may drive employees to seek new jobs elsewhere
An overview statement should be
-written in conversational language -up to three sentences long
Which of the following statements is true?
Bad news can be delivered using a mix of channels appropriate for a given situation
a company report discusses annual revenues for 15 products that the firm sells, including items such as office supplies, kitchen appliances, and skateboards. what type of chart would best illustrate this information
a bar chart
in creating a business chart, the most important consideration is the
charts takeaway message
In business communication, professionals with blue MVSs respond to logic that
considers the whole
The primary advantage of online performance evaluations is
the ability to give feedback to employees more often
Reframing statements refer to
turning a negative emotion into a productive response
Sam is going to give a presentation on convection ovens. which of the following is the most important question she needs to ask herself to guide through planning the presentation
why does the audience care about convection ovens
Which of the following statements about analyzing data is true
you should consider turning to colleagues with quantitative analysis skills for assistance
headings are most effective when they feature
-common business terminology -familiar story lines for a business report
which of the following are components of a survey report
-conclusions -executive summary -methodology
To express sympathy for people who are receiving bad news, you should
show genuine concern and appreciation
true or false: citations should be used throughout your business report
true
which of the following are essential features of a thorough, detailed approach to research
-methodical analysis -documentation of sources
all business trend reports should have which of the following characteristics or features
-objectivity -easy navigation -documentation
Which of the following are ways in which you can make the situation better for recipients of bad news?
-Deliver the news in a timely manner -Understand how the news affects recipients -Use the right mix of communication channels
Which three of the following should be done when negative performance review?
-Explain how poor individual performance affects the organization -Seek solutions that emphasize optimism for the employee's future with the company -Ask the employee why the performance is not better
What are some of the drawbacks to delivering bad news in waiting?
-If the recipient misunderstands the message, you cannot explain immediately -If might seem callous or impersonal
When listening to a business presentation, professionals with blue MVSs respond particularly well to which of the following
-business relationship discussions -the use of "we" language
how do business professionals sometimes present data unfairly
-by distorting information to mislead the audience -by showing only the information that supports their position
what are the respective advantages of closed and open closed questions
-closed questions are easier to analyze and rank numerically -open ended questions provide more in depth knowledge
for which two of the following situations would a chart be an effective way to present information
-displaying complex numerical data in a way that is easy to grasp -catching the attention if viewers and readers and forwarding them into your message
Which three of the following are poor examples of delivering bad news in writing to colleagues?
-emphasizing only the needs of the company -a vague explanation of the problem -an attempt to "sugarcoat" the bad news
Which of the following are good strategies to use when delivering negative performance reviews?
-explain that the employee's underperformance affects the organization -mention that poor performance limits the person's opportunities at the company -investigate reasons for the person's adequate work
During a business presentation, professionals with green MVSs primarily appreciate which of the following
-factual data -clear-cut language
When planning a research-based report, you should talk with decision makers to
-find out what they want the research to accomplish -understand their main business goals -determine what they expect from the report
scholarly business articles are seldom useful for researching problems in the workplace because they
-focus on theoretical and abstract issues -are hard to understand
Which of the following are basic steps in preparing a business report
-gathering relevant information -determining the reliability of sources -defining the problem
Rereading bad-news messages several times before sending them
-helps you try to see the message from the perspective of the recipients -can allow you to remove emotionally charged words and soften the tone -can prevent time being wasted due to misunderstandings
in a report on the real estate market in Florida, which of the two of the following charts would be most useful
-home ownership rate in Florida -average incomes in Florida metropolitan areas
Which of the following questions should you ask when applying the FAIR test?
-how factual is my communication -how does my communication impact stakeholders -how accessible or transparent are my motives and reasoning
which two of the following are the most effectively stated research objectives
-identify ways to provide advancement opportunities for our receptionists -determine why 80% of our hotel guests post negative reviews online
Which of the following demonstrate examples of reframing?
-instead of feeling defensive and not supporting the boss, deciding that being defensive prevents you from finding out what the boss thinks -instead of withdrawing because you fear being rejected by your boss, deciding that your job performance isn't related to whether your boss likes you -instead of complaining because you feel anger over being ignored, deciding that it is your responsibility to seek guidance from your boss
When a colleague approaches you with a request or an idea, what are the best tactics for turning it down without destroying the working relationship?
-invite the person to offer additional solutions -listen respectful while the person talks -mention shared values and principles
Which of the following are reasons that primary research is usually the most reliable and useful source of data for a business report?
-it can provide information that is directly related to your organization -it can be focused on the specific needs of the profit being undertaken
When you research a business topic and compile a report, why is full disclosure of your data important?
-it increases your credibility -it would be unfair to conceal data if doing so would be detrimental to someone else's career -it increases the transparency of your business
Which of the following types of formatting should be used to highlight key information and data
-italics -bold
Delivering bad news with the feelings of the recipient in mind involves
-keeping any buffer statement short -stating the bad news quickly -explaining why the decision was made
when writing a presentation for clients and customers, you should primarily focus on influencing which two of the following groups
-key decision makers -prospects for future business
Which of the following are often included in the appendixes of a business report
-marketing materia -financial statements -biographies
which two types of business reports would typically include marketing strategies
-marketing plan -business plan
which of the following are aspects of the AIM planning process
-message -information -audience
Which of the following statements about delivering bad news are true?
-the actual reception of bad news often hurt recipients less than a delay in receiving it -it is important to deliver the new quickly and look ahead to the future -planning should begin as soon as the bad news is discovered
Recent research on delivering bad news indicates that
-the best way to deliver bad news is openly and honestly -delivering bad news ineffectively can damage credibility -delivering bad news in an adequate way can improve credibility and trust
when you design a business report, you should bear in mind which of the following
-the document should be easy to navigate -some readers will not have enough. time to ponder everything in the document -people will read the document in various ways
which of the following statements about business presentations using numerical data are generally true
-the main message in such presentations will likely not be numerical -most audiences will not remember a lot of statistics
Which of the following elements of a speech are part of the preview
-the overview -the attention-getter -the positioning statement
a business report problem statement should establish
-the purpose of the report -the value of the report
when preparing a speech about a business service, what should you consider in order to gauge the knowledge level of the audience
-the source of their information about the service -their preconceived notions about the service
what are some advantages of online surveys
-the surveys can reach a very large number of respondents -the data can be downloaded automatically into a spreadsheet -they are generally readily available to survey responders
What are traits of messages that more most likely to gain the attention of listeners
-they are formed around the listeners interest -they are delivered by a reliable source
what are common problems with using business periodical as sources
-they are not often applicable to specific problems and organizations -they often include anecdotal evidence
Templates for bad-news letters to customers are useful because
-they can easily modified for individual circumstances -most complaints fall within a few general categories
Which of the following statements about persons who are receiving bad news are true?
-they cannot easily grasp complex facts, because they are considering how the news will affect them -simple language is easier for them to comprehend -they often become emotional and cannot think clearly
why might researchers make vague or superficial recommendations in a business report
-they do not want to state a clear opinion on the subject -they are tired and in a hurry to finish
which of the following describe the purpose of a preview statement
-to frame the message -to accentuate the takeaway messages -to help readers follow the direction of a lengthy text
You should review bad-news messages
-to make sure you are being respectful -before the bad news is sent -because recipients may misinterpret the news
Which of the following can weaken a message presented during a business presentation with slides
-too many images -low-resolution images -images not sealed to the message
when planning for a business report you should
-use the aim planning process -consider what decision makers need from the report
which of the following are forms of plagiarism
-using your own language to express someone else's ideas without giving credit tot that person -using someone else exact words without using quotation marks but giving credit to that person -using someones eases text without giving credit to that person but using quotation marks to show that the text is not your own language
Business reports are flawed when their recommendations are
-vague -unrealistic
which of the following are different learning styles that audience members may have
-visual -auditory -kinesthetic
which of the following sentences should be revised so that they have a more objective tone
-we will never find a better location that this, and it even includes an amazing inventory -this is a fabulous opportunity that will surely triple our profits if we jump on it before someone else does
which of the following are fundamental to any successful presentation
-well-formed content -structure
labels and legends on a chart should indicate
-what is being measured -what units of measurement are depicted
True or false: Reviewing bad-news messages is important only for written bad-news messages
False
Which of the following is true about the communication channels used with bad-news messages?
News that will affect the recipient in the worst possible way should be delivered face-to-face
which type of chart is the most useful for comparing amount of various things
a bar chart
The conclusions and recommendations in a business report should be focused on
a clear business problem
which type of chart would be the best choice for showing the change in the amount of electric consumed per capita in the Us since 1950
a line chart
what would be the best way to illustrate the percentage of cars manufactured by each us automaker in 2012
a pie chart
Which of the following is the best choice for conveying a large amount of precise data
a table
If the title of a chart does not convey enough information, the designer may need to
add a subtitle
in which type of business report is the executive summary usually replaced by a letter from the CEO to the company's stockholders
annual report
Secondary research is the analysis of data collected by
anyone who was not working under the direction of someone from your organization
When creating electronic slides for a business presentation, you should make sure that the data and ideas they present are
as simple and clear as possible
reference lists should be placed
at the end of the report
what is the most reliable source for most business research
business databases and other material at the library
Primary research is usually preferable in preparing a business report because it
can be customized to specific projects
During a performance review, sandwiching bad news between good news
can give the false impression that underperformance is acceptable
Gretchen research topic is about the effectiveness of ads on amazon. she decides to focus on how the ads affect sales and purchasing decisions. what type of analysis is Gretchen using
causation
When giving a negative performance review of an employee, you should
comment only on things that you have observed, not thoughts and feelings.
the views you provide in a business speech are essentially attempts to convince audience members to
commit to some type of risk
the goal of the review in a business presentation is to
compel audience members to consider taking specific actions
in a business presentation, the positioning statement is intended to convince the audience to
concentrate on the whole presentation
When delivering most bad-news messages, you should
ease into the bad news to give the recipient time to adjust to the shock
compared to written proposals, speeches and presentations are better suited to capitalize on ___ appeals
emotional
Ferdinand discovers that two authors have already produced reports that are very similar to the one he is assigned to complete. he does a small amount of his own research, then borrows heavily from both reports to compile his own document. he rewords most of the text and attributes some of the information to the original authors. which of the following best describes his final report
essentially plagiarized
the beginning of a presentation is the time when audience members
form an opinion about the speaker
a table will look best and yes easiest to read when
grid line are inserted every few rows or at natural breaks
tom is preparing to write a business proposal for an important project. which of the following should he do to improve his chances of success
he should talk to decision makers before writing the proposal
which survey question should be changed to allow for a simple answer
how would you rate our food, conference rooms, and the recreational opportunities nearby
in business presentations, the rationale for using Stories is to
illustrate a point
Which of the following would generally be the most reliable and relevant source of information for a business report?
industry publications
a table of contents is usually included in a business report if the document
is more than 10 pages long
Research indicates that when banks told customers why they reached bad-news decisions,
it increased the trust that customers felt toward the banks
why should the following survey question for the customer of a bank be rewritten? how satisfied were you with our customer Service and the interest rate we offer
it is asking about more than one idea
the resolution of a story used in a business presentation accomplishes which of the following
it provides a solution to the challenges in the story
the purpose of an executive summary is ti highlight
key findings and recommendations
if you use a joke in the opening of a business presentation, it should be linked to the
key message
in a business presentation, the presenter views are the
key messages of the presentation
Which type of learner responds best to participation-focused presentations
kinesthetic
to ensure that a survey will produce useful results, the researcher should not include
leading questions
When laying off an employee or turning down a customer claim or a supplier, you should
leave open the possibility of working with the person in the future
if you start with a broad or vague topic for a project, during your early research you should
make it specific and interesting
documenting sources and including data to support your conclusions will tend to make a business report which of the following
more credible
Which of the following best explains why you should control your emotions when receiving a negative performance review?
negative emotions can lead to counterproductive responses
how long are most business report problem statements
one to three paragraphs
which of the following statements is the most specific and actionable
our company should expand delivery capability by purchasing a new tanker truck and hiring three additional drivers
which of the following preview statements is most effective
our research show that the restaurant is gradually losing customers, primarily because the menu items are overpriced
Which of the following would be least-effective way to follow up a negative performance review of an employee?
painting a broad picture of what is expected from the employee
Which of the following is a type of numerical adjustment of data in a table that allows counts for survey questions that had different numbers of total participants to be compared quickly
percentages
a document that explains why a business goal is beneficial and details how resources and funds will be allocated to meet the goal is know as a business
proposal
the ultimate proof of a charts effectiveness is when readers
remember its core message for some time after viewing it
when interacting with audience during a presentation, you need to be able to
reply quickly to questions asked by audience members
Bad-news messages
require more of an effort to serve others than other message types
as a general guideline, a report that is fewer than 5 pages
requires at least first-level headings
survey choices are said to be exhaustive when
respondents are presented with a range of all possible answers
which of the following would generally have low effectiveness in the opening of a business presentation
sharing a large set of statistical data
Tiffany was given a research paper assignment in her class. she had two months to complete the assignment but was eager to get started. she picked her topic that afternoon, spent the next two days researching, then began writing. which of the following should Tiffany have down
she should have spent more time considering her options for a research topic
ideally, the focal point of a business presentation should be the
speaker
Which of the following is done twice as part of the PREP method for a presentation
stating a position
to maintain precision while compiling a report, the researcher should
study the facts from various per-retires before reaching conclusions
researchers have been using surveys more often recently because
surveys are now relatively easy to conduct online
Ryan has conducted a survey for the report he is writing. he wants the report to include a list of the survey questions. this information should be placed in
the appendix section
Which of the following is the most effective in helping readers to identify the contents of a section
the current retail climate for business apparel stores
When discussing bad news,
the delivery of the message can be more important than the content
Which is the best way in which the following survey question could be improved? "how would you rate your overall experience with our company's service on a scale of 1 to 5, with 1 being poor, 3 being average, and 5 being good?
the description of the scale should be separated from the questions to make the question shorter
What is the central element that makes a chart effective and interesting?
the message that the chart conveys
The filtering of bad news at each level of an organization is known as
the mum effect
One major difference between direct and indirect bad-news messages is that
the order of delivering the news and providing a rationale are switched
Which of the following statements is true about leading questions in a survey
they manipulate participants into responding in a preferred way
Which of the following describes the effect of good visual aids on a presentation
they significantly improve the effectiveness of the presentation
what is the main concern when using white paper in research
they tend to be biased
It is usually best to deliver bad news to external partners
through a rich channel, such as a personal conversation
what is the primary purpose of charts and tables in a business report
to fit into the story line of the report
true or false: an important way of developing survey research skills is by conducting actual surveys
true
What is the first step in the AIM planning process
understanding the needs of your audience
A poor practice for delivering bad news in writing to a customer would be to
use an accusatory tone
if a report is based on secondary research, it is appropriate to
use information from numerous sources to reach new and perhaps unique conclusions
The writing style of a bad-news message should
use simple language
