BCOMM - Ch. 10 - Persuasive Messages
Vince understands that today's audiences have little tolerance for "BS" in persuasive business messages - in other words, credibility is essential. According to the chapter, persuasive messages should do which of the following to foster credibility?
Display a willingness to keep the audience's best interests at heart.
According to Vince and the chapter, a _____ is vital to any new product launch or promotion, the success of which is the result of _____.
call to action; making it easy and risk-free
Vince and the chapter both agree that the first step in crafting any persuasive message is to _____.
define the purpose
Both the chapter and Vince agree that you should balance ____________ when crafting persuasive messages.
emotion and logic
Vince keeps MELT marketing messages persuasive but preserves integrity and ethical standards. How does the chapter suggest you BEST maintain this balance in your own persuasive messages?
Show concern for the audience's needs