bcor 330 test 3
of the companies listed below, which THREE are most influential global e-commerce organizations in 2019, according to a graphic by statista? (1) amazon (2) alibaba (3) JD.com (4) apple
(1) (2) (3)
how can demographic info be collected?
(1) point-of-sale (POS) systems (2) surveys (3) social media platforms
the FIRST TWO steps in the business process management are examining the design of the process and modeling the process. what are the THIRD AND FOURTH steps?
(b) Step 3: running the process; Step 4: monitoring the process
if an organization wants to increase user engagement on social media, it wants to (a) increase its brand awareness by having more social media users view its posts (b) increase its brand awareness among the most active users on social media (c) increase the conversion rate of its social media followers to paying customers (d) increase the conversion rate of its social media posts to interactions with users
(d) increase the conversion rate of its social media posts to interactions with users
what occurs during the process optimization step or business process management (BPM) (a) analysts use flowcharts and other tools to depict workflow (b) managers track the individual components of the process as well as the process as a whole (c) the business process execution language engine is run (d) managers adapt (modify) the process to enhance process performance
(d) managers adapt (modify) the process to enhance process performance
what are disadvantages of using an on premises solution?
1) cost of implementation 2) challenge of hiring and keeping qualified personnel 3) maintaining, updating, and securing the system
ETHICAL DILEMMA ANALYSYS FIVE STEPS
1) get the facts 2) who is affected 3) search for precedents 4) list the options 5) decision making
what are the 5 ETHICAL DIMENSIONS
1) information rights 2) copyrights and intellectual property 3) control and accountability (how individuals/corps can be held accountable in case of violation) 4) establishing standards 5) quality of life
According to eMarketer, what are among the most popular B2C sites in the United States? More than one answer may be correct. (1) amazon (2) walmart (3) lyft (4) HP
Amazon, Walmart
which of the following objectives would typically be accomplished during the PLANNING phase of the project management process? more than one (1) a project is broken down into its component parts (2) use a gantt chart to determine when each project should begin/end (3) the requirements of the project are outlined (4) project stakeholders are identified
ONLY (1) (2)
what are the FIVE steps of the BPM business process management?
Step 1) process design Step 2) process modeling Step 3) process execution Step 4) process monitoring Step 5) process optimization
CREATING/ DESIGNING an SMIS (6-step)
Step 1: develop goals that reflect the overall goals of the organization Step 2: set and track success metrics to monitor the performance and success of the social media goals Step 3: identify the target market the organization wants to reach Step 4: determine what customers value about the organization, product, or service, and then integrate this into the SMIS design Step 5: make meaningful connections between customers and the organization's products and services Step 6: analyze the data that have been gathered through social media to determine its value and make more informed business decisions
A high-end jewelry designer creates several different brands of jewelry for women of different ages and tastes. To gain the greatest exposure to her potential customers on social media, her SMIS should be designed to use the platforms that
are most used by the target markets for each jewelry line or brand.
principle of distributive justice
attempts to distribute rewards equally like incentives
utilutarian principle
cost benefit analysis— do the ends justify the means (WOKE INC VOLKSWAGEN EXAMPLE)
customer acquisition cost: (CAC)
costs spent trying to gain new customers DIVIDED BY the actual number of customers actually gained
intellectual property refers to
creative works— artwork, literary work, inventions, music , images
what is the diff between FUNDAMENTAL value and TOTAL value? (value proposition)
fundamental— customers focus EXCLUSIVELY on the product/service total— customers focus on the product/service, but also include other value-added areas when evaluating a company (woke inc.)
principle of moral rights example
hippocratic oath— posters that some decisions are either right or wrong
the stage of the project management process in which project objectives are identified and feasibility studies are conducted is the
initiation phase
principle of virtue
like what would mother theresa do — highly moral person
social media SPONSORS
organizations and businesses that have a presence on 1+ social media platforms and sites
according to statista...
over 47% (3.6 billion) people in the world will the active social media users
age verification on websites reflect which ethical dimension?
quality of life
in addition to the probable outcome, what other info does modern business intelligence software provide?
the degree of likelihood of the outcome
what's the wack-a-mole phenomenon
when one site gets taken down another one pops right back up
universalist principle
"if i do this for one is it FAIR FOR ALL???????" ex: chemo— do you tell the people in the office the person has cancer
what are important considerations for managing cookies? more than one answer may be correct. (1) users should determine what cookie settings is appropriate for your browser use and privacy protection (2) user should be aware that cookie settings must be adjusted in each browser (3) users should delete all cookies after each browsing session (4) most users appreciate third-party cookies and the value they bring to browsing
(1) (2)
what demographic data are collected from social media users? (1) where a user is when they make a purchase initiated through a social media post (2) which ads users frequently engage with (3) the annual compensation a person receives (4) what illness a person has had in their lifetime
(1) (2)
what parts do people play in SMIS? select all that apply (1) employees and contributors (2) platform architects and data scientists (3) collectors of data points for analysis (4) observers and bystanders
(1) (2)
which of the following are common features included in modern data visualization tools? more than one (1) dashboard presentation (2) scroll over features (3) search capabilities (4) data mining techniques
(1) (2)
WHICH OF THE FOLLOWING STATEMENTS ARE CORRECT ⭐️ (1) global retail e-commerce sales in 2020 are expected to be over $4.2 trillion (2) e-commerce sales are expected to reach $600 billion in the USA in 2020 (3) the UK saw e-commerce sales totaling over $142 billion in 2019 (4) e-commerce revenue in japan in 2019 totaled over $400 billion
(1) (2) (3)
a cost-benefit analysis is a useful tool used to analyze the costs with implementing a project or set of activities. which of the following would be considered BENEFITS when conducting a cost benefit analysis? more than one answer may be selected (1) potential ROI (2) potential costs averted (3) brand exposure (4) need for additional staff
(1) (2) (3)
from the following list, select the actions that contribute to info density in e-commerce (1) businesses publishing the current prices for their goods/services online (2) businesses collecting info about consumers who visit their websites (3) consumers posting online reviews for the goods/services they purchased (4) consumers using web applications to track the prices of their desired products
(1) (2) (3)
from the following list, select the major components that business management systems need in order to provide the services expected today? (1) a DMBS (2) a predictive info system (3) a decision making info system (4) a cloud based software as a service system
(1) (2) (3)
select all of the following statements that explain why providers need appropriate SMIS procedures. (1) system functioning and maintenance depend on correct procedures (2) security, appropriate site use, and data handling are all facilitated through procedures (3) procedures required of users protect privacy and uphold site policies (4) procedures are generally intuitive for both providers and users
(1) (2) (3)
using an inventory management system that integrates easily with an existing system is important for which of the following reasons? (1) using a system that employees are familiar with will reduce training time (2) employees' familiarity w a system should help reduce stress (3) using a system that integrates easily with the existing system will require less storage space (4) a familiar system will ensure a higher level of overall security
(1) (2) (3)
when managers decide how to house a business management system what three options do they consider? (1) an on premises custom solution (2) a customized cloud based solution (3) a SaaS solution (4) an on premises SaaS solution
(1) (2) (3)
which of the following describes why a credit institution would use big data? more than one answer may be selected. (1) to anticipate the likelihood of loan default (2) to accurately report credit ratings (3) to sell to other corporations (4) to protect consumer privacy
(1) (2) (3)
which of the following is a benefit of antivirus software that charges a fee? more than one answer may be selected. (1) it includes identity theft protection and parental controls (2) it provides tech support (3) it is able to remove the most recent viruses and malware that have been released (4) it is more effective than free antivirus software
(1) (2) (3)
which of the following is usually accomplished during the EXECUTION stage of the project management process? more than one (1) managers manager the progress of the project (2) managers manage the resources available for the project (3) managers quickly communicate any issues that arise (4) the gantt chart is created
(1) (2) (3)
which statement describes an advantage of using a SaaS solution for a business management system? (1) SaaS systems are updated by a third party that ensures compliance with the latest regulations (2) SaaS providers have greater resources and expertise in security management than most organizations (3) a SaaS solution minimizes the initial startup costs of a business management system (4) SaaS packages are quickly and easily adaptable to meet the needs of every organization
(1) (2) (3)
of the following statements, choose all that describe the importance of hardware and software to SMIS (1) social media info systems are built with computer and network tech (2) hardware and software options are numerous and varied, allowing users to customize according to their roles and business needs (3) user communities increasingly access SMIS through cloud-based servers and mobile devices (4) social media providers use analytics programs separately from core SMIS
(1) (2) (4)
which of the following are objectives that might be accomplished during the closure stage? more than one answer may be selected. (1) the team's overall performance is reviewed (2) stakeholders discuss how the project's execution met their expectations (3) contracts associated with the project are voided (4) an accounting of used and unused resources occurs
(1) (2) (4)
why might an organization choose to host a new business management system on its premises? more than one answer may be correct. (1) any changes deemed necessary can be implemented extremely quickly (2) it can be configured to meet the unique needs of the organization (3) it will have lower implementation costs than a custom, cloud based solution (4) it will be easier to maintain and update then a SaaS system
(1) (2) (4)
social media PROVIDERS examples
(1) facebook (2) insta (3) twitter (4) youtube
target market DEMOGRAPHIC INFO EXAMPLE:
(1) gender (2) age (3) profession (4) location (5) income (6) educational attainment (7) marital status
what are common social media goals?
(1) increasing brand awareness (2) increasing conversion rates (3) increasing website and e-commerce traffic (4) increasing user engagement
MARKETING research (5-step process)
(1) problem/opportunity definition (2) developing a plan for data collection and analysis (3) data and info collection (4) analysis of data and info (5) putting the research into MEANINGFUL action
what does SMIS software include?
(1) programs that create the actual user interface (2) the DBMS they use to collect & distribute data (3) any analytics programs provided by the site ON USER SIDE— (1) web browsers used to access the site (2) any other applications required to access site content
what does SMIS hardware include?
(1) social media providers and their cloud-based components: which includes.... (a) hardware and devices that user communities employ to access SM sites (b) mobile AND non-mobile forms of digital devices
what challenges are involved in the human component of SMIS? (1) lack of interested and involved users (2) few innovative SMIS providers entering the market (3) management of diverse user communities (4) HR risks
(3) management of diverse user communities (4) HR risks
which of the following is an example of data that would best be conveyed using a data visualization to help a manager make a decision? (a) a manager at a startup wants to decide which city to target based on the percentage of a city's citizens that do not have at home internet access but do have a smartphone. the company has this info for the citizens of 15 similar sized cities (b) (c) (d) a manager at proctor and gamble wants to know...
(a)
rama's employment agency is a startup with a one person IT department but it requires a business management system that can meet unique needs. which type of business management system should she adopt? (a) a custom, cloud based solution (PaaS or IaaS) (b) an on premises option (c) an off the shelf solution (d) an SaaS option
(a) a custom, cloud based solution (PaaS or IaaS)
the act that is important in specifically protecting email and VoIP communications is the (a) electronic communications privacy act (b) digital millennium copyright act (c) children's internet protection act (d) USA PATRIOT act/USA freedom act
(a) electronic communications privacy act
which of the following is an example of a benefit to using a scroll-over feature on a business intelligence dashboard?
(a) it allows the user to see the details of the project right from the screen with overall summary of the project
what is the fourth step in a five-step ethical analysis? (a) listing options (b) searching for precedents (c) determining the affected (d) getting the facts
(a) listing options
when making an ethical analysis, what is the LAST thing a manager should do before making a decision and preparing for the consequences? (a) listing options (b) searching for precedents (c) getting pertinent facts (d) determining who is affected
(a) listing options
what is the goal of the MODELING step of the business process management? (a) provide recommendations on handling labor and supply imbalances (b) divide activities into individual components (c) identify redundancies in existing processes (d) track both individual components of the process and the process as a whole
(a) provide recommendations on handling labor and supply imbalances
how does twitter make current influencers known to its audience? (a) the twitter report card introduces influencers to specific networks (b) twitter promotes all tweets that have received more than one hundred thousand replies (c) the tweet activity dashboard highlights users whose engagement with other users is growing at a predetermined rate (d) influencer can target specific users with promoted tweets
(a) the twitter report card introduces influencers to specific networks
manuel runs a small business that paints residential interiors. he has decided most of his current customers can best be reached by sending out a seasonal email newsletter. he will target new customers by placing ads on facebook targeted @ people within 20 miles. where would he place this info on an e-commerce presence map? (a) type of presence (b) customer acquisition cost (c) activity analysis (d) the platform
(a) type of presence
which type of BMS would best enable executives to quickly adapt to dynamic business environments by implementing THEIR OWN changes? (a) custom off the shelf option (b) an on premises solution (c) a custom cloud based solution (d) SaaS system
(b) an on premises solution
a hiring guy manager wants to check job applicants' posts on social media before deciding whom to hire, to ensure the person will represent the company with professionalism and maturity. which dimension of ethical behavior in the digital age does this situation represent? (a) establishing quality standards (b) info privacy rights (c) control and accountability (d) quality of life
(b) info privacy rights
Which law or set of laws was created to implement two World Intellectual Property Organization (WIPO) treaties and to update copyright laws regulating digital material? (a) the townshend acts (b) the digital millennium copyright act (DMCA) (c) the smoot-hawley act (d) the alíen and sedition acts
(b) the digital millennium copyright act (DMCA)
a SMIS should be designed to gather and analyze social media data because (a) the company can sell the social media data and analysis provided by their SMIS to others to increase its value proposition and stock prices (b) the SMIS must supplement the data provided by social media platforms in order for the company to properly evaluate its performance (c) a company can use platforms' data about its activities and audience to improve its social media strategies and business decisions (d) otherwise a company must pay outrageous fees to outside or external social media consultants to perform this necessary service
(c) a company can use platforms' data about its activities and audience to improve its social media strategies and business decisions
what is conducted in the PROCESS MODELING step of business process management? (a) managers track the individual components of the process and the process as a whole (b) the business process execution language engine is run (c) analysts use flowcharts and other tools to depict workflow (d) activities are examined and divided into their individual components
(c) analysts use flowcharts and other tools to depict workflow
which statement BEST explains why knowing an organization's value proposition is important for creating its SMIS? (a) the organization can determine whether more than one SMIS is needed to effectively increase the fundamental value of its brand, products, and services across social media (b) the organization can convince its stakeholders to invest more resources in the SMIS if it can prove that customers are undervaluing their brand, products, and services (c) the organization can raise its total value if it identifies which social media platforms it's competitors are using and create an SMIS that incorporates additional platforms (d) the organization can increase its exposure and user engagement on social media by designing an SMIS that enables it to reinforce and build on its identified strengths
(d) the organization can increase its exposure and user engagement on social media by designing an SMIS that enables it to reinforce and build on its identified strengths
what are the 4 phases of project management?
1) initiation 2) planning 3) execution 4) closure
what are the FIVE PRINCIPLES of ETHICAL DECISION MAKING
1) principle of moral rights 2) principle of virtue 3) principle of distributive justice 4) the universalist principle 5) the utilitarian principle
what are the 4 basic symbols of FLOWCHARTS
1) the oval— shows project beginning/ending points 2) the arrow— directional progress of the chart 3) rectangle— completion of activities 4) diamond— decision point/questions
in what case might a business not opt for an ERP system that includes a CRM system?
1) when it is a smaller organization 2) when it prefers a cloud based SaaS package
select all of the following characteristics that explain info density (1) organizations benefit from info density because it provides them large data sets from e-commerce activities that can be used to create effective target market strategies (2) e-commerce techs increase costs associated with communication, info collection, info processing, and info storage while increasing the relevance, accuracy, and timelines of the info (3) info density in e-commerce also allows for consumers to more easily find prices for goods/services that are available for sale (price transparency) and the actual costs a seller paid to acquire the goods/services (cost transparency) (4) info density is the total amount of info as well as the quality of info available to all individuals in a market including the customers and stakeholders
1, 3, 4
