BCOR 350 Assignment 3 & 4
mature, reflective; well-educated, well-informed and value knowledge; professional occupations; while respecting order, also open to new ideas and change in society; want durability and functionality in what they buy.
Thinkers
Below is a report generated by the Firm DynaMACS for one of their sales representatives, Jim Black. Review the report details and answer the two questions that follow. Is the Information found in the table above Qualitative or Quantitative? [1] Is the information found in the table above using Primary Data or Secondary Data? [2]
[1] Qualitative Data [2] Primary Data
conventional; politically conservative; social lives revolve around family, church and career; work provides status, material success and sense of duty; tend to own swimming pools.
Achievers
young, enthusiastic, seek variety and excitement; into sports and social activities; spend money on fast food, clothes, movies, music; likely to have attended rock concert in past year.
Experiencers
conventional, conservative, predictable; strong, fixed beliefs and rules of conduct about church, family, community and nation; modest incomes and education but sufficient to meet their needs.
Believers
Click on the Link Below to access the Food Safety Survey published by the Center for Food Safety and Applied Nutrition, FDA. Use the information found in the report to answer the question below: What type of data is provided in the report?
Both are Provided
successful, affluent, active, high self-esteem, interested in expressing themselves in different ways; often leaders yet seek new challenges; tendency for foreign travel, dinner parties and the arts.
Innovators
practical, self-sufficient, like to work with their hands, value things with a functional purpose such as tools and utility vehicles, tend to hunt and fish more than the general population.
Makers
Click on the Link Below to access the Food Safety Survey published by the Center for Food Safety and Applied Nutrition, FDA. Use the information found in the report to answer the question below: What type of data tool was used to gather the report information?
Primary Data
Click on the link below and watch the video on a focus group session on Smartphones. Once complete, answer the question below. New Smartphone test group What type of data tool was used to gather the report information?
Primary Data
Click on the link below to access the study published in the Journal of Business and Psychology entitled
Primary Data
Click on the link below and watch the video on a focus group session on Smartphones. Once complete, answer the question below. New Smartphone test group What type of data is provided in the report?
Qualitative Data
Millennials in the Workplace: A Communication Perspective on Millennials' Organizational Relationships and Performance. After reading and reviewing the study details, answer the questions to follow.
Qualitative Data
money defines success; concerned about opinions of others; trying to find their place in life but may feel unsure of themselves; want to be stylish and own high-status possessions.
Strivers
poor, elderly, low education, concerned about health, cautious; may feel resigned and passive about life; worried about security and safety; may not buy much but are loyal to their favorite brands.
Survivors
