beep boop
Which of the following is correct according to AP style?
-Salaries went up over $200 a week. -Salaries went up more than $200 a week.
Which is an example of a ready to publish format?
Announcement-Style Press Release
Which of the follow is NOT one of the recommended ways to stay up-to-date with changes in social media?
Ask people younger than you. They will always be the most technically-savvy.
Which of the following is not an example of a request letter?
Award letter
The instructor's name is...
Bonnie Cain-Wood
Which is NOT a way in which a blog and a podcast are similar?
Both allow the consumer to multitask.
What is a boilerplate?
Brief paragraph about the organization
When are office hours?
By appt
Which radio script format is designed for the convenience of the announcer and is often read live?
Continuity script
Which of the following describe the format of a speech?
Well-organized, relatively short, monologue
When would you use a person's first name in the salutation of a letter?
When you are already on a first name basis with the person Any time, it shows you researched them When you only know their first name When you want to seem laid back and casual Never, it is always unprofessional in a business setting
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
Wi-Fi
What should you research prior to initiating a pitch?
Your reporter Your story None of these Your angle A: All of these
Which is NOT a standard format for a podcast?
monologue dialogue news package-style stream of consciousness A: None of these
A backgrounder should read like...
An encyclopedia entry
Who is the audience for a strategic message planner?
The client and the ad team
Use this to close a press release...
###
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-Citywide -Nationwide
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-Co-author -Coordinate -Coworking
Which of the following is correct according to AP style?
-He has 10 children. -He is 3 feet 8 inches tall. -His oldest is 5 years old.
Roy Peter Clark's criteria for a feature story were discussed in class and in your supplemental readings. The criteria include...
-It is not a news story, but may be inspired by the news. -You can read it in a single sitting, typically 5-15 minutes. -At its heart, it is a human interest story. -It takes advantage of an expanded set of language and narrative strategies. A: All of these
Which phrasing is correct?
-No one knows who you are. -We will give the money to the person who needs it most.
Which of the following is correct according to AP style?
-She sent an email. -She Googled the answer.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-She sent an email. -She Googled the answer.
Which phrasing is correct?
-She walked farther than he did. -Monica will study the issue further. -Further study is needed.
AP style
-The horse that won the race was stolen. -The yellow, spotted kitten played with the mouse. -She's going to the concert, too. -The red car, which has hail damage, belongs to Gina.
Which of the following is correct according to AP style?
-The judge is well known. -She is a well-known judge. -The defendant was a know-it-all.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-The teacher liked the student's work and rewarded it with an A. -The teacher liked the student's work, and she rewarded her with an A. -John went left, and Joe went right.
Which of the following is a way to measure a brochure's success?
-Timing of desired actions by our audience -Just ask audience members -Use of coupons or codes included in the brochure -None of these A: All of these
Which of the following are correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-University Avenue -3302 W. 34th Ave. -216 Library St. -7 Fifth Ave.
Which is a correct abbreviation for a state name? (proof each phrase carefully, there may be more than one correct answer)
-W.Va. -Wyo. -Pa. -N.Y. -Neb.
When do you need to have an updated resume ready?
-When you are applying for awards/honors -When you are asking for a promotion -None of these -When you are job hunting -When you are invited to speak at events or conferences A: All of these
AP
-Wow, the snow is falling fast. -The president approved the spending, and so did the Senate. -In October, Tony turns 16. -Because his mother insisted, he wore his coat to school.
Which piece of pitching advice is true?
-You can pitch via social media if that is an established form of communication with your reporter -Try to follow up in a way that is different from your initial pitch -Get to the point as quickly as possible -Emails are preferred by most reporters, but a phone call can be more effective A: All of these
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-bachelor's degree -Master of Science -associate degree
Which of the following writing techniques is a common way to conclude a feature?
A great quote that sums up the story
Which is an example of a difference between a resume and a vitae?
A resume is one page; a vitae is as long as it needs to be.
Which of the following is not an example of a common feature-style lead?
A summary that gives the main idea in a nutshell
What items might be included in the appendix of a business report?
A survey instrument referenced in the report
When should you embargo a story?
Almost never
Which is NOT an element of a newsworthy story?
Cost
What is the difference between demographics and psychographics?
Demographics describe non-attitude data. Psychographics describe attitude data.
Which is an appropriate way to deliver a pitch to a reporter?
Direct message on Twitter Email Text In person Phone call A: All of these
Word of mouth is an example of...
Earned media
When discussing pitching what is an "angle"?
The aspect of the story you choose to highlight
What are the three styles of press release discussed in your lecture?
Feature, Announcement, Hybrid
How is writing for the web different than writing for print?
For web, we write for both our readers and the search engines.
Which technique is NOT an effective way of dealing with public speaking anxiety?
Glass of wine
Where can you use Boolean Operators?
Google Twitter Library Catalog A: All of these
You can earn extra credit by...
Having the best writing assignment in class
Which phrasing is correct?
He hung flyers every day.
Which of the following could make your brochure more expensive to print?
Higher paper weigh
Which of the following is(are) true of the FTC's guidance for social media influencers who are compensated for promoting products?
Influencers should place "simple and clear" disclosures in a place where it's hard to miss.
What is the purpose of a feature?
Inform and entertain
Which of the following is NOT true of a Photo Op Advisory?
It includes a photo and caption
Which of the following is a hard and fast rule regarding resumes?
It must be accurate and error-free
Which is not a common component of a print ad?
Kicker
Which of the following is a common technique used to persuade?
Liking
Why might you prepare a business report?
Make a proposal To analyze a project To summary research To educate on a topic All of these
Which of the following is true of media kits?
Media kits allow you creatively tell your story.
Good web writing helps the reader do what?
Navigate, find, absorb
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
The class is at 10:30 a.m.
How do you customize your resume to a job?
None of these Include the company name in your objective statement Add your photo so the hiring manager connects with you Use keywords found in the job description Include your GPA to set yourself apart from other applicants All of these
The paragraph that transitions from a feature's hook to the body is sometimes called what?
Nut graf
An appeal to one's emotions is known as
Pathos
"Inverted Pyramid" refers to what kind of writing?
Placing the most important information at the beginning of the piece.
Amy Cuddy's TED Talk discusses what technique you could use in speech preparation?
Power posing
Your Media Kit Exam includes which of the following components?
Press release, fact sheet, photo release
This section of the Strategic Message Planner helps us explain "why does the audience care?"
Product Benefits
When writing bullet points for a speech, it's helpful to...
Provide topic sentences that can transition to a short script.
When delivering a speech, one should avoid...
Reading a script
What are the steps in PR's four step process?
Research, Planning, Execution, Evaluation
What does SEO stand for?
Search Engine Optimization
Which is a correct abbreviation for a state name? (proof each phrase carefully, there may be more than one correct answer)
She likes shopping, hiking and exercising.
What was the first recognizable social media site?
SixDegrees
Which of the following describes strong brochure copy?
Speak directly to the reader.
Which section is also known as the promise?
Strategic Message
On your SMP, what are the three components that should be addressed in the Product Brand Image section?
current image, desired image, related challenges
