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X-tended Dynamic Range Pro

A Full-Array local dimming and boosting process that displays HDR content with maximum brightness and contrast.

PurColor

A color enhancement feature that expresses many shades of color for optimal picture performance.

Modem

A device that allows computers to communicate over telephone lines

Bezel-less screen design

A sleek, bezel-less screen design pushed the boundaries of the display for a more immersive viewing experience.

One Invisible Connection

A very slim cable combines your power and video into a single connection to the TV, for an extremely clean look.

Acoustic Surface Technology

Acoustic Surface Technology utilizes the entire screen to provide sound and has an integrated subwoofer behind the TV for amazing sound quality.

Supreme UHD Dimming

Across the screen, lighting is finely tuned to improve contrast and detail.

Dolby Atmos

All LG's 2018 4K OLED TV's include Dolby Atmos decoders for object-based sound from the TV.

Ambient mode

Allows your TV to hide in plain sight or give an additional ambience to the room with the use of three different categories: décor, info or photos.

Wallpaper Design

At around .2 inches thick, this TV is so light and thin it can attach to the wall using a magnetic wall mount. It is virtually so flat it can blend into the wall.

Solutions Improvement

Audio , 4k Blue Ray Players, Accessories, GSP , Services & Total Tech Support

Sony TV A1E/A8F

The Sony A1E OLED Sony television has self-illuminating pixels, giving the ability to completely shut off or turn on each pixel to create the best range of contrast. The A1E also uses the X1 Extreme 4K HDR processor, the most powerful processor that Sony offers! The A1E also offers Acoustic Surface technology, which utilizes the entire screen to produce sound. The A8F offers the Floating One Slate Design to bring to life an innovative new TV design that inhabits the space with artistic ambience. The One Slate Design is featured in the A1E. 4K HDR X1 Extreme Processor MotionFlow XR X-reality Pro Picture Engine Triluminos HDR with Dolby Vision Self-illuminating pixels Acoustic Surface Technology Android TV with Google Assistant One Slate Design Super Bit Mapping

AI ThinQ with Google Assistant

The ThinQ with Google Assistant is not only designed to control the TV, but other devices through the home, using voice recognition through the remote or 3rd party external devices.

Sony X850F

The X850F still gives you great color quality with Triluminos technology, however you will lose some contrast and clarity as this panel does not have a full-array local dimming backlight or X-Motion Clarity. 4K HDR X1 Processor MotionFlow XR X-reality Pro Picture Engine Triluminos Edge-lit with Local Dimming Android TV with Google Assistant Super Bit Mapping

Sony X900F

The X900F gives you amazing contrast, however, it's not quite as good as the Backlight Master Drive or pixel dimming technologies in Sony's OLED and Z9D series TVs. 4K HDR X1 Extreme Processor X-reality Pro Picture Engine X-Motion Clarity Triluminos HDR with Dolby Vision X-tended Dynamic Range Pro Full-Array with Local Dimming and Boosting Android TV with Google Assistant Super Bit Mapping

Bandwith

The maximum amount of data that can pass from one point to another in a unit of time

Android TV with Google Assistant

The most recognizable TV Operating System (OS), and an interface familiar to millions of Android mobile users to be able to stream, game or even cast directly to the TV.

Q Contrast EliteMax

The pinnacle of QLED innovation with the best Full-Array LED to deliver the most pristine detail and depth.

MotionFlow XR

This innovative technology will help to increase clarity and maintain sharp details in fast-moving scenes, for a blur-free picture and maintain clarity. The A1E features MotionFlow XR

4K HDR X1 Processor

This is the "brain" of the TV that will bring the picture to life with pure colors and higher brightness levels to see greater detail and depth in the picture - impacting clarity, color and contrast.

X-Motion Clarity

This new Sony-unique technology helps to solve a traditional problem: loss of picture brightness when applying motion compensation. The X900F features X-Motion Clarity (120)

Nano Cell Technology

This technology produces more colors at finer levels plus deeper blacks and higher peak brightness for amazing color.

X-reality Pro Picture Engine

This up-scaling technology will sharpen non 4K content by improving the contrast and fine-tuning the saturation levels, bringing it closer to 4K quality for amazing clarity.

Super Mastering Engine

This will offer a superior 4K UHD experience to delivery smoother motion and elevated brightness and will upscale non-4K UHD content closer to 4K UHD quality - for amazing clarity.

Expert Service Guides

Training Tool for products

Motion Rate

Utilizes Samsung technology to provide clear images in fast-moving scenes. This can also be adjusted in the TV's menu to meet personal preference.

VIZIO Line Up Terms

VIZIO Line Up Terms

Active Full-Array

VIZIO's powerful full array local dimming backlight technology delivers stunning brightness and contrast with richer black levels and more radiant color.

Active Full-Array Max

VIZIO's powerful full array local dimming backlight technology delivers stunning brightness and contrast with richer black levels and more radiant color.

Active Full-Array Plus

VIZIO's powerful full array local dimming backlight technology delivers stunning brightness and contrast with richer black levels and more radiant color.

Active Full-Array Pro

VIZIO's powerful full array local dimming backlight technology delivers stunning brightness and contrast with richer black levels and more radiant color.

Samsung Q7C & Q7FN

When you move to the Q7 from the Q8 you lose the full-array backlighting system which sacrifices some contrast, but you maintain the Quantum Dot technology for incredible color. Q Engine Q Color Quantum Dots Motion Rate Q Contrast Plus Supreme UHD Dimming Ultra Slim Array High Dynamic Range Tizen with Bixby Voice Ambient Mode One Invisible Connection

Sony Z9D

When you move to the Z9D, you go to X-tended Dynamic Range Pro which will still provide amazing contrast. Though each pixel is not self-illuminating, this TV will still have incredible black levels and contrast due to the Backlight Master Drive. You move to a 2-channel audio system from the Acoustic Surface technology, losing some of the sound quality. 4K HDR X1 Extreme Processor X-reality Pro Picture Engine MotionFlow XR Triluminos HDR with Dolby Vision X-tended Dynamic Range Pro Backlight Master Drive Android TV with Google Assistant Super Bit Mapping

Full-Array Dimming

With LG's full array backlighting, the LEDs are controllable by multiple "blocks" of LEDs spread across the back of the panel. This allows for 2.5x deeper black levels and over 10x the lighting control compared to an edge-lit TV.

Samsung Q9FN

With Samsung's Q9 TV you get their most advanced backlight technology, full-array elite which gives you the best contrast in their line-up giving you great detail in both light and dark images on the screen. In addition, this TV utilizes Alloy Quantum Dots to give you the most accurate colors to make everything you watch look more realistic. From a design perspective you will also get the invisible connection cable and the option for a no gap m Q Engine Motion Rate Q Color Quantum Dots Q Contrast EliteMax Supreme UHD Dimming Full-Array Backlight High Dynamic Range Tizen with Bixby Voice Ambient Mode One Invisible Connection

LG SUPER UHD UK6300

With sizes from 43" to 65", the UK6300 has a TV to fit any location. This TV has a Direct Lit Backlight System, which won't provide as much control as Local Dimming and can impact contrast. TruMotion

LG OLED B8

With the B8 you maintain the amazing black levels provided by pixel dimming technology in the OLED TVs. However, you move to the Alpha 7 processor; which is not quite as powerful as the Alpha 9. Alpha 7 processor Wide Color Gamut Perfect Mastering Engine Quad-step Noise Reduction Pixel Dimming AI ThinQ with Google Assistant 4K Cinema HDR Ultra-Thin Cinema Screen Dolby Atmos

NU7

With the NU7 Series you will still get impressive 4K picture quality, however, it will not be quite as good as the NU8 series as you move to PurColor technology. In addition, this model does not have the Ultra Slim Array backlighting technology which will impact the contrast performance of the TV. From a Smart TV perspective, you still have Tizen but you lose Bixby Voice Control. Also, you will go from Motion Rate 240 to 120, which can impact the clarity of fast-moving images. UHD Engine (UHD/Premium UHD) Motion Rate PurColor High Dynamic Range Tizen with Bixby Voice

NU8

With the NU8 Series you get great color quality with its Dynamic Crystal Color, however, it will not be able to match the color that is produced with Quantum Dot technology. You also will lose ambient mode. Q Engine Motion Rate Dynamic Crystal Color Supreme UHD Dimming Ultra Slim Array High Dynamic Range Tizen with Bixby Voice

Samsung Q8FN

With the Q8 series you still have incredible contrast, however, the Full-Array system does not support as many zones of dimming. In addition, this model does not have the invisible One Connect System. Q Engine Motion Rate Q Color Quantum Dots Q Contrast Elite Supreme UHD Dimming Full-Array Backlight High Dynamic Range Tizen with Bixby Voice Ambient Mode

LG SUPER UHD UK6570

With the UK6570 you will lose some picture quality as you lose the Alpha 7 processor and Nano Cell technology. However, you can still get a large TV with good picture quality at an affordable price. TruMotion Super Mastering Engine

Full-Array Backlight

Zones of smartly controlled LEDs adjust automatically to deliver deep blacks and pure white.

Magnolia

biggest sales by any store

Router

let's all wired and wireless decides use that internet connection at once

Key Solutions to Satisfying Customers

Audio-TV get thinner so speakers are smaller SELL A SOUNDBAR OR COMPONENT SYSTEM Video Source- What Content Customer watches or wants so that you can SELL A 4K UHD Blue Ray player, streaming device & antenna Control- What components do they have in their home. HOW AND WHO WILL BE USING IT. Networking- Streaming is popular. Customers network can support their devices and content to prevent buffering. BANDWITH, MODEM, & ROUTER TO SUPPORT the experienced Smart Home- Smart platforms that help and integrate devises from phone assistants to security systems Accessories- Ensuring customer has things like furniture or wall mount and cables. Quality of cables can impact both picture quality and sound quality Services- GEEK SQUAD PROTECTION. USE THE CRW & Home theatre services decision tool

In-Home Advisor

Consultations can be set up 100 dollars and they can get that back as a credit if they buy a tv

Triluminos

Controls the pixels and backlighting of the TV differently to create a wider color spectrum to give the ultimate range and shades of color possible.

CRW

Customer Recommendation Worksheet

TruMotion

Display fast-moving images with crisp edges and less blur using a combination of black frames, interpolation and backlighting.

Ultra Color Spectrum

Display over a billion color and up to 72% of the total color spectrum.

Go to Step Up Solutions Guide

ETK-Rescources- Homes theatre- Weekly Sales Resources

Weekly Promo Guies

ETK-Resouces-Home Theatre- Weekly Sales Recources-Weekly Promo Guide

SmartCast Platform

Easy and fast access to popular apps like Netflix and YouTube right on the TV using the remote or the SmartCast Mobile app.

Edge-lit with Local Dimming

Edge-Lit with Local Dimming with maintain a slim profile and have more dimming control than a standard edge-lit TV for increased contrast.

Q Contrast Plus

Experience dramatic depths with incredibly deep blacks.

Ultra-Thin Cinema Screen

For the ultimate in slim design the Ultra-Thin Cinema Screen has a bezel around 5mm thick for an all-picture look.

Full-Array with Local Dimming and Boosting

Full-Array with Local Dimming and Boosting will give up to 6x the contrast of a standard Sony set.

Perfect Mastering Engine

Helps the TV to up-scale picture quality to premium levels; The Perfect Mastering Engine can up-scale Standard Definition, High Definition or Full HD to near 4K UHD quality, for amazing clarity.

HDR with Dolby Vision

High Dynamic Range offers the highest contrast and wider, more intense colors for a cinema-quality experience at home.

4K Cinema HDR

Inserts HDR picture metadata into specific parts of each video frame or piece of content for even more refined dynamic range delivery in HDR video sources.

LG TV LINE UP TERMS

LG TV LINE UP TERMS

Alpha 7 processor

LG's Alpha 7 processor delivers a superb image, providing beautiful 4K content while improving the quality of all non-4K and fast-moving images. TruMotion Display fast-moving images with crisp edges and less blur using a combination of black frames, interpolation and backlighting.

Alpha 9 Processor

LG's Alpha 9 processor delivers the most powerful processing and upscaling possible of any LG OLED TV, providing beautiful 4K content while improving the quality of all non-4k and fast-moving material.

Clear Action 240

Minimizes motion blur by reducing the amount of time a pixel is lit, significantly enhancing fast-action performance. By shortening the backlight flashes per refresh, there is reduced motion blur when a viewer's eyes are tracking moving objects.

Clear Action 360

Minimizes motion blur by reducing the amount of time a pixel is lit, significantly enhancing fast-action performance. By shortening the backlight flashes per refresh, there is reduced motion blur when a viewer's eyes are tracking moving objects.

Clear Action 720

Minimizes motion blur by reducing the amount of time a pixel is lit, significantly enhancing fast-action performance. By shortening the backlight flashes per refresh, there is reduced motion blur when a viewer's eyes are tracking moving objects.

Clear Action 960

Minimizes motion blur by reducing the amount of time a pixel is lit, significantly enhancing fast-action performance. By shortening the backlight flashes per refresh, there is reduced motion blur when a viewer's eyes are tracking moving objects.

Premium Large Tv

Models all the way up to 85 inches

Picture-on-Glass

Picture-on-glass is made possible by the OLED module being directly applied to the glass back panel for a clean, ultra-slim profile. The newly designed front-firing speakers are nearly invisible and blend seamlessly into the glass design.

Pixel Dimming

Pixel dimming has the ability to turn off and on each individual pixel on the panel, creating truly impressive contrast.

Quick Serve Tv

Play a role in our strategy and account for a significant portion of TVs sold

Voice Control with Amazon Alexa or Google Assistant

Power on/off your TV, play, pause and even stream content (additional voice assistant required).

Dolby Vision HDRs.

Premium 4K HDR picture with a dramatically expanded range of color, contrast and brightnes

Quad-step Noise Reduction

Processing creates better-looking images by reducing both grain and banding noise. Images go through a two-step noise cleaning process, then a two-step de-contour process to remove banding. This is twice as many steps as is commonly used.

Super Bit Mapping

Produces smoother color gradation to eliminate banding.

Q Color Quantum Dots

Pushing the boundaries of color with quantum dots to create over a billion shades of color, Q color helps to reproduce up to 100% color volume.

Samsung Line Up Terms

Samsung Lineup Terms

Tizen with Bixby Voice

Samsung's easy to use smart platform that has an improved navigation system with the Samsung Smart Hub Menu. Adding Bixby Voice control creates an easy to use smart platform.

UHD Engine (UHD/Premium UHD)

Samsung's mastering engine processor providing 2-dimensional Color Mastering and HDR Mastering optimizations to improve picture quality.

Q Engine

Samsung's powerful mastering engine processor providing multiple optimizations over three key picture quality attributes: 3-dimensional Color Mastering, HDR Mastering and Contrast Mastering.

High Dynamic Range

See colors in movies and shows pop, just how the director intended, revealing stunning details and in-depth vibrant colors.

Ultra Slim Array

See details pop with deep contrast levels. Ultra Slim Array carefully controls lighting, making dark zones of the screen darker and bright objects even brighter.

Self-illuminating pixels

Self-illuminating pixels have the ability to turn off and on to create the deepest black, best color range and amazing contrast.

Google Chromecast Built-in

Simply tap "cast" to stream thousands of Chromecast-enabled apps from your phone to the TV.

Customer Considerations

Size Picture Quality Brand Smart Features (Apps, Voice control,Voice integration) Sound Quality Aesthetics - Visually Appealing

Q Contrast Elite

Smartly-controlled Full-Array LEDs reveal detail and depth from the ultra-black to the pure white.

Sony TV Line Up Terms

Sony TV Line Up Terms

One Slate Design

Sony has brought to life the idea of an innovative new TV design that inhabits the space with artistic ambience. One Slate Design is featured in the A1E design.

4K HDR X1 Extreme Processor

Sony's flagship processor; this is the "brain" of the TV that works to provide Sony's maximum range of clarity, color and contrast. This processor has 40% more real-time image processing than the X1 Processor - impacting clarity, color and contrast.

Backlight Master Drive

Sony's most precise backlighting system impacts contrast by gathering and distributing light more precisely, so it keeps light where it needs to be in each scene.

WatchFree

Stream over 100 channels absolutely free- live news, movies, sport, comedy and more. There are no logins, subscriptions or transaction fees necessary.

Wide Color Gamut

TBD

Dynamic Crystal Color

TVs that can display over 90% of the DCI-P3 color spaces; however, does not use quantum dot technology so cannot achieve 100% color volume.

LG OLED C8

The C8 is a great way to move into the world of OLED. This TV will utilize pixel dimming to control each individual pixel, to create amazing contrast. The C8 will move to an Ultra-Thin Cinema screen compared to Picture-on-Glass or Wallpaper Design design. Also, the Dolby Atmos sound in this model will be 2.2 channels, while the E8 and W8 will provide 4.2 channels of sound. Alpha 9 Processor Wide Color Gamut Perfect Mastering Engine Quad-step Noise Reduction Pixel Dimming AI ThinQ with Google Assistant 4K Cinema HDR Ultra-Thin Cinema Screen Dolby Atmos

LG OLED E8

The E8 OLED still provides the same great picture quality provided by the W8, however, you will move to a slightly thicker panel with the Picture on Glass design versus the wallpaper design of the W8. You still get Dolby Atmos 4.2 channel sound but it is produced by front firing speakers instead of a soundbar. Alpha 9 Processor Wide Color Gamut Perfect Mastering Engine Quad-step Noise Reduction Pixel Dimming AI ThinQ with Google Assistant 4K Cinema HDR Picture-on-Glass Dolby Atmos

LG OLED W8

The LG W8 is an absolutely amazing TV that is about the thickness of two credit cards. Using Wallpaper Design design, it is so thin and light it attaches to the wall using a magnetic mounting system. It can lay virtually flat to blend into the wall. The new Alpha 9 processor helps enable amazing features like pixel dimming for impressive contrast, the ability to display over a billion colors, Active HDR with Dolby Vision and movie-theater quality surround with Dolby Atmos, to provide the ultimate viewing experience. Alpha 9 Processor Wide Color Gamut Perfect Mastering Engine Quad-step Noise Reduction Pixel Dimming AI ThinQ with Google Assistant 4K Cinema HDR Wallpaper Design Dolby Atmos

VIZIO P-QUANTUM

The P-Quantum series offers the most accurate color range of any VIZIO TV as well as the best clarity with Clear Action 960 and the best contrast with their Active Max Full-Array backlighting system. These features provide the best picture quality in the VIZIO lineup. Clear Action 960 Quantum Color Spectrum Dolby Vision HDR Active Full-Array Max SmartCast Platform WatchFree Google Chromecast Built-inVoice Control with Amazon Alexa or Google Assistant Bezel-less screen design

Samsung Q6FN

The Q6 still gives you great color through Samsung's Quantum Dot technology, however, you do lose the anti-glare screen and invisible One Connect system. The Q6 does have ambient mode, however it does not have the ability to adjust to the room's lighting as the Q7, Q8 and Q9 do. Q Engine Q Color Quantum Dots Motion Rate Supreme UHD Dimming Ultra Slim Array High Dynamic Range Tizen with Bixby Voice Ambient Mode

LG SUPER UHD SK8000

The SK8000 will provide a fantastic viewing experience, however, will lose the Dolby Atmos height channels, producing 2.0 channel sound. Also, this TV moves to a local dimming backlight which will impact the TV's contrast. Alpha 7 processor TruMotion Super Mastering Engine Nano Cell Technology AI ThinQ with Google Assistant 4K Cinema HDR Dolby Atmos

LG SUPER UHD SK9000

The SK9000 will step down from OLED technology to a full-array backlight technology, which does not provide infinite black levels. However, still provides great contrast. Alpha 7 processor TruMotion Super Mastering Engine Nano Cell Technology Full-Array Dimming AI ThinQ with Google Assistant 4K Cinema HDR Dolby Atmos


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