BMIS 311 Chp 10 - FINAL

Transaction brokers:

save users money and time by processing online sales transactions

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

social media

Information density refers to the:

total amount and quantity of information available to all market participants

All of the following are unique features of e-commerce technology, except: A. global reach. B. interactivity. C. transparency. D. richness. E. personalization/customization.

transparency

What percent of online retailers now have m-commerce websites?

55 percent

Which of the following best describes the digital social graph?

A mapping of all online social relationships

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

B2C e-commerce

Amazon.com is known primarily for its use of which of the following business models?

E-tailer

Geoadvertising sends ads to users based on their:

GPS locations

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Information density

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Interactivity

________ attempts to leverage the fact that there is always some demand, however small, for a product.

Long tail marketing

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Richness

Which of the following is an example of a direct good in the automobile industry?

Sheet steel

Which of the following statements about EDI is not true? A. Each major industry in the United States has EDI standards. B. Today, EDI is only used for document automation. C. About 80 percent of online B2B e-commerce is still based on EDI. D. EDI systems are increasingly web-enabled. E. Many organizations still use private networks for EDI.

Today, EDI is only used for document automation

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Website plan

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

asymmetry

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

behavioral targeting

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

crowdsourcing

Removing the business process layers in a distribution channel is called:

disintermediation

Varying a product's price according to the supply situation of the seller is called ________ pricing.

dynamic

Which of the following best illustrates the transaction fee revenue model? A. eBay receives a small fee from a seller if a seller is successful in selling an item. B. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C. Pandora provides basic services for free, but charges a premium for advanced services. D. Apple accepts micropayments for single music track downloads. E. Netflix charges customers a monthly fee for access to its library of movies.

eBay receives a small fee from a seller if a seller is successful in selling an item

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

free/freemium

Compared to traditional goods, digital goods have:

greater pricing flexibility

Compared to digital markets, traditional markets have:

higher transaction costs

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively

micropayment

All of the following are increased in traditional markets compared to digital markets except: A. information asymmetry. B. switching costs. C. search costs. D. network effects. E. menu costs.

network effects

Selling the same goods to different targeted groups at different prices is called:

price discrimination

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

procurement

Market creators:

provide a digital environment where buyers and sellers can establish prices for products