BMT 1400 Quiz 9

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n) _____. a.traditional specialty retailer b.category killer c.off-price retailer d.department store e.warehouse showroom

a

Laura goes to a Walmart store and buys some clothing, a DVD, light bulbs, and all the groceries she needs for her family. What type of retailer is this particular Walmart outlet? a.Superstore b.Hypermarket c.Supermarket d.Discount store e.Department store

a

Which of the following types of shopping centers usually consists of several small convenience and specialty stores? a.Neighborhood b.Convenience c.Specialty d.Regional e.Community

a

A _____ is a small, self-service store that is open long hours and carries a narrow assortment of products, usually items such as soft drinks and other beverages, snacks, news-papers, tobacco, and gasoline, as well as services such as ATMs. a.category killer b.convenience store c.department store d.discount store e.supermarket

b

A functional and psychological picture in a consumer's mind of a retail store is called: a.store quality. b.store image. c.retail persona. d.interior location. e.retail positioning.

b

Which of the following types of retailing began with Montgomery Ward in the late 1800s? a.Franchising b.Catalog marketing c.Direct selling d.Department stores e.Discount retailing

b

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume? a.Warehouse showrooms b.Discount stores c.Direct marketers d.Department stores e.Traditional specialty retailers

b

A retailer is an organization that purchases products for the purpose of reselling them to _____. a.other retail organizations. b.the government. c.the ultimate consumers. d.nonprofit organizations. e.the wholesalers.

c

Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. At the moment, which of the following strategic retailing issues is Ariana concerned with? a.Retail positioning b.Product mix c.Store location d.Scrambled merchandising e.Production depth

c

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and _____ is becoming blurred. a.supermarkets b.category killers c.department stores d.superstores e.specialty stores

c

Nordstrom's, Macy's, and JC Penney's are all considered as: a.specialty retailers. b.category killers. c.department stores. d.off-price retailers. e.discount stores.

c

Stores that are in a factory outlet mall, such as Ralph Lauren, Tommy Hilfiger, Clarks' Shoes, and Samsonite Luggage are most appropriately classified as a(n) _____. a.category killer b.discounter c.off-price retailer d.specialty retailer e.department store

c

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on telephone, through mail, or online. Chadwick's is primarily a(n) _____. a.direct-response marketer b.specialty retailer c.direct seller d.catalog marketer e.online retailer

d

_____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars. a.Upscale shopping centers b.Off-price shopping centers c.Specialty shopping centers d.Outlet shopping centers e.Regional shopping centers

d

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n): a.outlet shopping center. b.neighborhood shopping center. c.community shopping center. d.regional shopping center. e.lifestyle shopping center.

e

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n) _____. a.category killer b.off-price retailer c.niche retailer d.superstore e.department store

e

Self-service, general-merchandise outlets that regularly offer brand-name and private-brand products at low prices are known as _____. a.warehouse showrooms b.superstores c.catalog showrooms d.specialty retailers e.discount stores

e

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing? a.Category killer b.Warehouse showroom c.Hypermarket d.Catalog showroom e.Warehouse club

e

Which of the following is an example of a category killer? a.Sams b.J.C. Penney c.Marshall's d.Walmart e.Toys "R" Us

e

Which type of retailers are the primary competitors for specialty retailers? a.Catalog marketers b.Category killers c.Superstores d.Discount stores e.Department stores

e