BR - Chapter 5
A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute. What type of research is the firm being asked to conduct?
advocacy research
Which of the following errors become more prominent when research studies are rushed?
A. conducting a study that is not needed B. addressing the wrong issue C. sampling difficulties
Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?
spyware
_____ teams are composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose.
Cross-functional
All of the following are problems a research director typically faces EXCEPT _____.
often does not have the tools available to conduct the research properly
Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement. What effect is Janice demonstrating?
placebo
Caleb's job at a research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb's job title?
research assistant
Which of the following can effectively serve as a link between management and the research specialist?
research generalist
Commercial providers of research services are called _____.
research suppliers
Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy?
A. an airport check-in counter at Logan Airport in Boston B. the St. Louis Art Museum C. a Radio Shack retail store
All of the following are questions used to determine whether the experimental procedures treat a research participant unethically EXCEPT _____.
Is the research participant informed of the purpose of the experiment prior to participating?
When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____.
a push poll
Which term is used to refer to the entity for whom research services are being performed?
client
One right a research participant has is that information involved in the research will not be shared with others, which is known as _____.
confidentiality
A(n) _____ occurs when one researcher works for two competing companies.
conflict of interest
Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____.
conflict of interest
3-M Corporation puts together teams of employees from various functional areas such as engineering, production, finance, and marketing who share a common purpose, such as new-product development. These types of teams are referred to as _____.
cross-functional teams
When AT&T hires a research agency to conduct research tailored to it's unique needs, this is called _____.
custom research
The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n) _____.
debriefing session
A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm?
forecast analyst
Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called?
human subjects review committee
Which term reflects the degree to which one bases one's morality on moral standards?
idealism
Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study.
informed consent
When a respondent in a research study agrees to participate in the research study, this is known as _____.
informed consent
Another name for a research assistant is _____.
junior analyst
Which position in a mid-sized research firm supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data?
manager of decision support systems
Principles reflecting one's beliefs about what is ethical and unethical are called _____.
moral standards
A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project _____.
more objectively
All of the following are advantages of in-house research EXCEPT _____.
more objectivity
A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute regarding whether or not the company can sell essentially the same product to different markets under a different name and charge higher prices in some markets. What type of research is the firm being asked to conduct?
push poll
Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term best reflects Claire's beliefs?
relativism
Who is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities?
research analyst
In a personal interview, a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study?
right to privacy
A research organization that specializes in studies about advertising effectiveness is an example of a(n) _____.
standardized research service
Research firms that develop a unique methodology for investigating a business specialty area is referred to as a _____.
standardized research service
Mary received a phone call asking her to participate in a research study on car insurance. However, after about four questions, the person on the phone went into a sales pitch and tried to get her to switch her car insurance to another company. What is this called?
sugging
A(n) _____ is a research supplier that provides standardized information for many clients in return for a fee.
syndicated service
When J.D. Power and Associates sells the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a _____.
syndicated service
Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The company has conducted research in-house in the United States, but it really doesn't have the capacity to conduct this type of research in other countries. Which of the following is the best reason for hiring an outside agency for this purpose?
An outside agency may have local expertise allowing it to specialize in research in a foreign market.
_____ is the application of morals to business behavior related to the exchange environment.
Business ethics
