BUAD CH 15

63. Stories in presentations should typically last for

30 seconds to one minute

36. For your presentation to be effective, you must summarize your ____________ and reemphasize them several times.

key takeaway messages

32. Brett is a visual learner. This means he would

learn best from illustrations

In order to design your slides to facilitate ease of processing,

limit your text to ten words per line

22. Which action is most likely to result in your audience judging you as having character?

offering your views honestly

31. Because Kelly's manager has a hub motivational value system (MVS), she should focus on using language that is

option-oriented

38. The preview of a presentation should generally include a(n)

positioning statement.

46. According to Stephen Denning, leaders throughout the world communicate using the pattern—gain attention, stimulate desire, and then

reinforce with reasons.

What is the final step of the PREP method of justifying your views in a presentation?

restating your position

21. Which action during a speech is most likely to result in your audience judging you as caring?

showing that you are interested in the needs of your audience

28. Stephen works for a social media website that connects restaurants to individuals who want to order takeout for lunch. Stephen thinks the company should expand this idea and connect restaurants to businesses that want to provide a way for employees to order lunch at lower group rates. He should prepare a presentation for senior staff that focuses primarily on influencing which decision maker in his company?

the marketing director

61. Nathan is using the story line approach in his presentation. He says that the laundry delivery service chain he works for faces the challenge of improving its customer service orientation. After telling the story of a laundry delivery service chain that trained its workers in a particular customer service approach, he says, "Within six months, their complaints dropped by half, and their customer satisfaction increased by 18 percent." What aspect of a business story does that statement represent?

the moral or lesson

60. Nathan is using the story line approach in his presentation. He says that the laundry delivery service chain he works for faces the challenge of improving its customer service orientation and presents the goal of improving the customer satisfaction rating from 80 percent to more than 95 percent. What aspect of a business story does this represent?

the plot

Nathan is using the story line approach in his presentation. He says that the laundry delivery service chain he works for faces the challenge of improving its customer service orientation. After describing a laundry delivery service chain that is similar to his company in size and target market, he explains the specific approach to training that the other chain implemented in order to improve its customer service. What aspect of a business story does his explanation about the training program represent?

the resolution

43. What is a purpose of a positioning statement?

to demonstrate value to the audience

What is the purpose of an overview?

to show how your audience will benefit from the idea you are proposing

When you specifically want your presentation to appeal to professionals with a green motivational value system, you should focus on

using dispassionate, precise language

57. You and your coworker sit through a presentation that others laughingly describe as "death by PowerPoint." When you discuss the presentation afterward, you can think of only one thing the presenter did correctly. Which characteristic of the presentation would have helped rather than hindered ease of processing?

using simple charts and diagrams

47. The majority of your presentation should be devoted to

expressing and supporting your views.

64. Which guideline should be followed while reviewing a presentation for effectiveness?

Double-check every aspect of your supplementary materials

23. Kellen needs to prepare a presentation for the human resource department on employee absenteeism and work accomplishments across all staff. When using the AIM process, the final step she would take is

developing the message to focus on the key takeaway concepts

65. As you review your presentation, what should you ask yourself to determine how factual you've been?

Have I assessed the quality of the information?

54. Abby gives a presentation to advocate that her employer, We Do It All, which offers services such as personal shopping and event planning to assist busy professionals, expand its offerings to include drop-in childcare. She decides to use the PREP method of justifying this position. Which action is an example of the third step in the method?

She cites a personal services company in another city that increased its business by adding childcare to its services

34. Which statement is true about auditory learners?

They believe emotion is best conveyed through voice.

33. Which statement is true about kinesthetic learners?

They needs breaks about every 20 minutes

58. Lydia created a presentation to convince the executives at The Pooch Place, a regional chain of full-service dog groomers, to include behavioral training in employee interactions with canine clients. It hits every mark but one: it is difficult to visually distinguish key points from the rest of the slides. What should she do to improve her presentation for ease of processing?

Use at least 24-point fonts for titles and 18-point fonts for body text

You ask your coworker to review your slides for a presentation, and he has trouble recognizing the most important ideas. To fix this, what should you change?

Use bold or italics to highlight key ideas.

50. Riley begins his presentation about a new data analysis tool by showing managers how one of its highly innovative features works. What type of attention-getter is this?

a dramatic demonstration

49. Neecy begins her presentation on sleep aids by asking, "Have you ever been so tired that you fall asleep in the movie theater or even when you simply sit down on the couch?" What type of attention-getter is this?

a rhetorical question

39. What belongs in the preview of a presentation?

an overview

Allie's presentation included a preview that demonstrated benefits to the audience and included an emotion-evoking statement. What did she forget to include?

an overview